Posted Sep 10th, 2016
New interior and exterior installations continue the large-scale art program launched in July as part of the center’s ongoing reimagination
LOS ANGELES, September 9, 2016 – As part of Beverly Center’s ongoing art program, new exterior artwork and interior sculptural seating will be installed this month and next [Kimmel going up end of September; Hoeber, mid-October] at the Center as part of its continued reimagination. The projects are organized by Jenelle Porter, in association with the Hammer Museum.
“The addition of large-scale exterior artworks will link inside and out, engaging and inviting both those who shop at Beverly Center and those passing by,” said Porter. “The interior artworks will give visitors a chance to interact with art in nonconventional ways—that is, the sculptural installations invite you to sit down.”
The following works will debut this month and next:
- Julian Hoeber: Artists and Models, 2016
Hoeber, who typically uses a wide range of media to explore psychology, emotion and narrative, will create a large-scale installation for Beverly Center, debuting in October. Hoeber’s work is a kind of seating pavilion composed of a curved billboard with an image of a woman’s face seemingly pressed against the glass. The façade wall is interrupted by a doorway that allows visitors to metaphorically enter the face, behind which is a sculptural bench and intricate floor that, together, form a distinctive space to relax in.
- Karen Kimmel: Stay, 2016
An artist and designer, Karen Kimmel has created a temporary sculptural installation, exclusive to Beverly Center, that incorporates usable seating for customers in the form of benches, platforms, and stools whose shapes derive from Kimmel’s visual vocabulary of abstracted, biomorphic forms. The sculptures offer both form and function, cleverly providing a place for shoppers to rest and relax.
- Sharon Lockhart: Stanley “Tom” Durrell, Tinsmith, 2008
An accomplished filmmaker and photographer, Lockhart’s Stanley “Tom” Durrell, Tinsmith monumentalizes a worker’s lunchbox and its contents. The lunchbox becomes a kind of portrait of its owner, a tinsmith at Maine's Bath Iron Works shipyard. The exterior work is 60 feet high by 80 feet wide and located on the corner of Beverly and San Vicente Boulevards.
- Geoff McFetridge: Girl Lifting Skirt 2, 2011
A graphic designer and artist who has created works for international brands, Hollywood films and local shops, McFetridge’s Girl Lifting Skirt 2 commands the corner of La Cienega and Third Street. At 70 feet tall, the mischievous image is slyly provocative, and evokes the open and civic spirit of Beverly Center’s reimagining—itself, a kind of lifting of skirts.
- Catherine Opie: Untitled (Beach Day #2, 2013 and Hands on Boards, 2016)
Known for her evocative photographs of contemporary America, Opie’s massive exterior work brings the beach to the Center. On the large exterior scrim, which spans an impressive 160 by 100 feet on Beverly Boulevard, Opie’s blurred image of figures on a beach provides an arresting counterpoint to the teeming visual landscape of Los Angeles. Directly under the scrim, along the pedestrian walkway, Opie premieres new photographs, shot at local beaches, hands on surfboards.
Beverly Center is currently undergoing a $500 million renovation that will transform every aspect of the iconic fashion destination. The project includes creating a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood, producing an effortless arrival, parking and departure experience, and offering a perfectly curated retail lineup and superior destination dining. The center will be open throughout the renovation that is scheduled to be completed by holiday 2018.