Media


Beverly Center is home to over 100 stores featuring the best in luxury, contemporary and fast fashion favorites all under one roof. Our unique retail collection is curated for the trend seekers and taste makers of LA and beyond, with a mix of everything high, low, and in-between. We feature luxury brands including Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. A unique contemporary assortment with COS, Halston Heritage, Sandro and Maje is paired with an expanded fast fashion collection, including LA’s largest Zara, a two level XXI Forever, H&M and Uniqlo.

Beverly Center will also bring together a one-of-a-kind lineup of over 10 chef-driven restaurants and fast-casual eateries, for food lovers and foodies alike. Featuring coastal Italian cuisine at Cal Mare, southern comfort favorites from Yardbird, farm to table dining at Farmhouse, a perfectly poached egg at Egg Slut and many more irresistible flavors.

The best in fashion and food await at the edge of Beverly Hills and West Hollywood at Beverly Center.

Address: 

Beverly Center

8500 Beverly Boulevard

Los Angeles, CA 90048 

Phone:  (310) 854-0071    

 

Website

www.beverlycenter.com

 

Size:                                      

884,000 sq. ft.

 

Opening Date:                    

March, 1982

 

Number of Stores:

Approximately 100

 

Anchors:                              

Macy’s, Macy’s Men’s Store and  Bloomingdale’s                   

 

Guest Services:                 

Visit our Guest Services desk located on Level 7, outside Macy's

 

Marketing and Sponsorship Director: 

Susie Vance 

svance@taubman.com

 

Ownership/Manager: 

The Taubman Company

200 East Long Lake Road, Suite 300

Bloomfield Hills, MI 48304-2324

Phone:  (248) 258-6800

www.taubman.com

 

Press Contact & Photography:

Jenn Deese
Jenn.Deese@pmkbnc.com
310-854-3212

BEVERLY CENTER CELEBRATES THE HOLIDAYS WITH “IN THE PRESENT”

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Posted Nov 16th, 2018

BEVERLY CENTER CELEBRATES THE HOLIDAYS WITH “IN THE PRESENT”

A NEW HOLIDAY EXPERIENCE AT THE REIMAGINED CENTER

 

WHO:               Beverly Center celebrates the season with a new holiday experience, new restaurants, new stores, and new views.

 

WHAT:             “In the Present” Experience

Beverly Center’s new holiday set, “In the Present,” debuts on November 15 and will be available through New Year’s Day. The experience is located in the newly reimagined Grand Court and anchor courts. The modern, contemporary set includes a 35 ft. tree made of real manzanita branches and giant mirrored gift boxes lit up in holiday colors. Each gift box has its own unique character and sensory experience, and the centerpiece includes a walk-in, light-up installation that will make the perfect Instagrammable backdrop to any holiday photo. The experience also showcases custom designed artwork by digital media artist Refik Anadol, whose unique virtual appliques appear on the center’s large LED screen.

 

                        Special Holiday Hours

  • Thanksgiving Day: Beverly Center will be CLOSED. Macy’s will be open from 5 p.m. to 2 a.m.
  • Black Friday: Macy’s will open at 6 a.m. on Nov. 23. The Center will open at 8 a.m. Select retailers will open earlier.
  • Seasonal: Beverly Center will have special holiday hours in effect from Friday, November 23 through Monday, January 1. Please visit beverlycenter.com/hours for details.

 

                        FREE Self-Parking

  • Guests can enjoy free self-parking all day on Black Friday.

                       

                        Holiday Amenities

  • Same-day package delivery is available from Deliv at Concierge. Customers may send their purchases to a desired location (within a 12-mile radius) in less than three hours for a $5 fee.
  • With Happy Returns, now available at Concierge, visitors can now return purchases from participating online retailers in-person at Beverly Center. There’s no packing, printing, or boxing required, and refunds are initiated immediately, free of charge.
  • Through the Passport to Shopping program, out-of-town guests traveling 50 or more miles receive exclusive discounts and special offers from many retailers and restaurants. See Concierge for more details.
  • To make deliveries and returns easy, Amazon Lockers are available at Beverly Center at no additional cost. The lockers are located on Level 5 of the parking garage. Visit Amazon.com/Locker for additional info.

 

New Stores and Exhibits

  • Beverly Center welcomes new stores for their inaugural holiday season at the Center:
    • APM Monaco, Balenciaga, Brooks Brothers, G-Star Raw, Hayden Girls, If & Co., Longchamp, Polo Ralph Lauren, The Celect, Zara
  • Gourmet food and gift retailer, Harry & David will host a seasonal pop-up store on Level 6 by Bloomingdale’s. 
  • Limited engagement exhibition titled, Muhammed Ali: The Greatest of All Time will be on display at the Center on Level 8.

 

New Dining Options

  • Holiday shoppers can dine out at Beverly Center’s newest restaurants:
    • Cal Mare, Easy’s, Eggslut, Farmhouse, LAMILL Coffee, Marugame Udon, Pitchoun! Bakery & Café, Tocaya Organica, Yardbird Southern Table & Bar
  • Restaurants can be easily accessed via the new 3rd Street and La Cienega Valets or the Bloomingdale’s Court elevator

 

WHEN:             Holiday features and promotions will run throughout the holiday season. Please visit beverlycenter.com for details.

 

WHERE:           Beverly Center

8500 Beverly Blvd

Los Angeles, CA 90048

 

CONTACT:       Jenn Deese | PMK•BNC | 310.854.3212 | jenn.deese@pmkbnc.com

 

About Beverly Center

With LA’s largest collection of shops and restaurants under one magnificent skylight, the new Beverly Center reflects the diverse styles and tastes of Los Angeles and its many visitors. An unparalleled collection of luxury, contemporary and fast-fashion brands awaits shoppers, including Apple, Balenciaga, Coach, COS, Fendi, The Celect, Dolce & Gabbana, G-Star Raw, Gucci, H&M, If & Co., Longchamp, Louis Vuitton, Maje, MCM, Michael Kors, Omega, Polo Ralph Lauren, Prada, Saint Laurent, Sandro, Salvatore Ferragamo, Superdry, Tiffany & Co., Traffic Los Angeles, Uniqlo, Versace, Wolford, Zara and more. An unmatched restaurant collection includes fine-dining options Cal Mare, Farmhouse and Yardbird Southern Table & Bar, and fast-casual eateries Eggslut, Easy’s, Tocaya Organica, Maragume Udon, LAMILL Coffee and Pitchoun Bakery & Cafe. More great additions, including The Webster, are coming soon. For more information, visit beverlycenter.com or follow @beverlycenter in social media.

 

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Taubman Reveals $500 Million Reimagination of Iconic Beverly Center Reinventing Retail & Dining in LA; Announces Weekend of Special Events
Taubman Reveals $500 Million Reimagination of Iconic Beverly Center Reinventing Retail & Dining in LA;  Announces Weekend of Special Events

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Posted Nov 3rd, 2018

Taubman Reveals $500 Million Reimagination of Iconic Beverly Center Reinventing Retail & Dining in LA;

Announces Weekend of Special Events

Expanded luxury and contemporary fashion, destination dining, studio/concierge services, sweeping views and bright, open spaces are just a few of the center’s new features

 

LOS ANGELES, November 2, 2018 – Taubman Centers, Inc. (NYSE: TCO) today reveals the $500 million reimagination of Beverly Center that transformed every aspect of the iconic shopping destination that has been located in the heart of Los Angeles for 36 years.

 

“Beverly Center has a special place in the history of this creative community, and our intention with this transformation was always to ensure the center best reflects and serves both its neighbors and those who visit Los Angeles each year,” said Chief Operating Officer William S. Taubman. “We sincerely thank our many partners who have joined us in creating this true homage to fashion and food in one of the most vibrant and exciting markets in the world.”

 “The Beverly Center is so much more than a place to shop – it’s a landmark in our city, an anchor in its community, and a destination for Angelenos and people from everywhere,” said Los Angeles Mayor Eric Garcetti. “The reimagining of this landmark will bring a better experience for visitors, deliver new retail and dining to the neighborhood, and create good jobs for workers.”

 Key focus areas for the project included creating a bright, contemporary exterior that connected the center to the neighborhood, bringing in plenty of natural light, further elevating the retail lineup, adding a variety of dining options and ensuring easy access and parking. Beverly Center was open during all three phases of construction.

 “We thank the community for its ongoing patronage of Beverly Center during the reimagination, and for the three-and-a-half decades of support that have made the center one of the nation’s premier shopping and dining destinations,” said Taubman. “Even before the renovation was complete, traffic and sales productivity materially improved, and the center continues to perform above our expectations.”

 

Architecture & Design

Studio Fuksas of Rome, Italy, was selected as the design architect for the reimagination of the 886,000 sq. ft. center. Visionaries Massimiliano and Doriana Fuksas, known globally for their distinctive designs, masterfully incorporated stunning new features, including:

  • A magnificent 25,000 sq. ft., gently curving, high-performance skylight ribbon of glass that triples the amount of skylight in the center and floods it with natural light
  • New and expanded floor openings to allow sunlight to reach all floors and improve sight lines to other levels
  • Special lighting within the floor openings and valet entrances that provides a stunning visual environment day and night
  • A delicate, undulating white exterior featuring a modern metal mesh façade that allows natural light into the parking garage and is a glistening backdrop to a new, programmable exterior LED lighting system
  • A lush streetscape with drought-resistant greenery that enhances the new, pedestrian-friendly environment
  • A new Grand Court gathering space with plenty of comfortable furniture and places to charge devices or connect with others. Its new features include:
    • An impressive 20’ w x 35’ h vertical digital LED screen
    • The ability to hold special events, including the upcoming “In the Present”, a brand new holiday experience at Beverly Center
  • A state-of-the-art, M4 camera-based smart parking system by Park Assist that dramatically improves the arrival and departure experience in the four-level, 3,000 space garage, including helping visitors find a parking space, and locate their vehicle
  • An additional valet off West 3rd Street that provides quick access to the restaurants and stores

 

Perfectly-Curated Retail

Beverly Center’s newly-elevated retail offering crosses every price level and fashion profile, perfect for the cross-shopping practices of modern customers. New tenant additions, relocations and/or expansions include:

  • APM Monaco (new July 2018, 998 sq. ft., Level 6)
  • Apple (expanded, relocated June 2018, 8,225 sq. ft., Level 7)
  • A/X Armani Exchange (relocated May 2018, 4,550 sq. ft., Level 6)
  • Balenciaga (new July 2018, 1,957 sq. ft., Level 7)
  • Brooks Brothers (relocating from Rodeo Dr., opening holiday 2018, 3,170 sq. ft., Level 6)
  • House of Hoops by Foot Locker (relocated March 2017, 9,364 sq. ft., Level 6)
  • G-Star Raw (new October 2018, 2,000 sq. ft., Level 6)
  • Hayden Girls (new March 2018, 1,154 sq. ft., Level 6)
  • If & Co (new August 2018, 855 sq. ft., Level 6)
  • Kiehl’s (new July 2017, 911 sq. ft., Level 6)
  • Longchamp (new September 2018, 1,829 sq. ft., Level 7)
  • MCM (new December 2017, 2,000 sq. ft., Level 7)
  • Michael Kors (expanded December 2017, 4,487 sq. ft., Level 7)
  • Polo Ralph Lauren (new May 2018, 2,340 sq. ft., Level 7)
  • PRSVR (unique-to-LA, opening 2019, 964 sq. ft., Level 6)
  • The Celect (new February 2018, 1,787 sq. ft., Level 7)
  • Traffic Los Angeles (expanded, relocated July 2018, 5,698 sq. ft., Level 6)
  • Versace (relocated September 2018, 2,200 sq. ft., Level 7)
  • Wolford (relocated September 2018, 845 sq. ft., Level 7)
  • Zara (LA’s largest location, 28,300 sq. ft., opened May 2018, Level 6)

 

Designer Flagship Boutique

Coming in 2020, an 11,000 sq. ft. high-end designer flagship boutique The Webster will prominently sit at the corner of Beverly and San Vicente Blvds. Owner Laure Hériard-Dubreuil will edit exquisite collections and partner with leading brands on exclusive product in this signature LA location.  

These changes complement an already-impressive collection of brands that includes Burberry, Coach, COS, Dolce & Gabbana, Fendi, Gucci, Halston Heritage, H&M, Jimmy Choo, L.K. Bennett, Louis Vuitton, Maje, Omega, Politix, Prada, Saint Laurent, Salvatore Ferragamo, Sandro, Stuart Weitzman, Superdry, Tiffany & Co., Tumi, Uniqlo and XXI Forever.

 

Destination Dining

Beverly Center has opened to its surrounding neighborhood by bringing together an enviable lineup of nine full-service and fast-casual restaurants at the street level. Each can be accessed via entrances on La Cienega or the convenient new 3rd Street Valet.

          

Sit-Down, Full-Service - Open

  • Cal Mare by Chef Adam Sobel in collaboration with Chef Michael Mina (new December 2017; 8,100 sq. ft.)
  • Farmhouse Los Angeles by Restaurateur Laurent Halasz and Executive Farmer Nathan Peitso (new March 2018; 7,000 sq. ft.)
  • Yardbird Southern Table & Bar by Restaurateur John Kunkel (new April 2018; 5,500 sq. ft.)

 

Sit-Down, Full-Service – Opening Soon

 

Fast-Casual - Open

 

Inside of the center, four new fast-casual eateries take advantage of sweeping views of the city and the new skylight:

          

Fast-Casual

 

Art Installations

  • The 35 ft. tall Grand Court digital LED screen is showcasing the first-ever, solo and permanent LA installation of well-known media artist, designer and spatial thinker Refik Anadol. The first chapter of his installation, “Impossible Materials: Fashion,” features his interpretation of fashion through imagined fabric and subtle poetic motion. Chapter two, “Impossible Materials: Architecture” focuses on the symbiotic relationship of art, architecture and technology.
  • In partnership with Anadol and UCLA Design Media Arts, Beverly Center is featuring selected works by undergraduate students. Each work, created by students in Anadol’s DMA 24 course, explores the fundamentals of motion and its application to design through timing, pace, repetition, composition, resolution and process.
  • Curator Jenelle Porter, in association with the Hammer Museum, brings LA artist Amanda Ross-Ho to Beverly Center. Ross-Ho’s untitled timepiece installation, created specifically for the La Cienega escalator wall, recombines layered images from an ongoing series of large-scale paintings in which doodles, calculations, diagrams, lists, notes-to-self and other anxious scribblings aggregate on the surfaces of blank clock faces. Throughout the renovation, Porter has brought other prominent works, including those from Julian Hoeber, Karen Kimmel, Geoff McFetrdige, Dave Muller and Catherine Opie. The next phase of the art program will debut in January 2019.
  • Known internationally for his murals, JGoldcrown’s “Lovewall,” a highly-grammable temporary installation, is located adjacent to the 3rd Street Valet.
  • Maker of joyful art Stevie Hannigan’s 120” h x 167 w temporary art installation, “Angel’s Pulse,” is located in the LaCienega valet.

 

Lighting Program

Beverly Center’s new exterior lighting program will show its colors to acknowledge Awards Season, Breast Cancer Awareness Month, PRIDE and other events, anniversaries and milestones.

 

New “Room Service” Membership Program

A VIP Room Service member receives onsite and virtual concierge services powered by London-based luxury leader Quintessentially, a company known for creating bespoke experiences and offering lifestyle services around the globe. Quintessentially will arrange for specially curated experiences, restaurant reservations, concert tickets, car service scheduling, assistance with finding rare or sold-out products, book travel or gift purchases. Members will receive exclusive access to a calendar of carefully-crafted events, including trunk shows, intimate discussions with fashion designers and artists and special entertainment screenings. Other amenities include free valet parking and access to a private lounge with snacks and beverages.

Room Service is also offering a first-of-its-kind Studio Services membership program designed to elevate the shopping experience for costume designers and stylists working in the entertainment industry and with private clients. Studio Services members receive complimentary valet and self-parking, and access to the members’ lounge and onsite concierge assistance. Members also have proprietary access to private fitting rooms, wardrobe storage areas, conference rooms with free Wi-Fi, delivery services and restaurant discounts. 

 “Beverly Center has always been like a second home for me, so I was thrilled to be asked to provide my input on many of the aspects of Room Service that will cater to costume designers and stylists,” said Salvador Perez, president, Costume Designers Guild. “Having this type of support from Beverly Center, and this great retail to draw from, is very meaningful and helps us all do our jobs more efficiently.”

 

Concierge Desk

Beverly Center is extending its commitment to superior customer service with a newly- remodeled Concierge Desk in Grand Court. The center’s multi-lingual staff is on hand to help with everything from tourist programs and foreign currency exchange to directions, reservations and gift recommendations. Further, a Passport to Shopping program offers special discounts from participating retailers to guests living more than 50 miles away.

 

Grand Reveal Weekend (November 2-4)

Today, Taubman executives and Beverly Center General Manager Ralph Barnes will mark the renovation with a celebratory toast at 7 p.m. in the center’s Grand Court that will be followed by The Hollywood Reporter’s “Candidly Costumes,” an event celebrating award-winning costume designers.

The Grand Reveal Weekend also include a panel series of motivational influencer conversations in partnership with Create & Cultivate on Saturday, and a day of health and wellness with fitness classes by Lit Method, Playground LA and Aura Yoga on Sunday. All weekend long, there will be plenty of surprises, retailer activations, pop ups and free self-parking. For more information, please visit https://www.beverlycenter.com/grand_reveal.

“Beverly Center has not only been reinvigorated, our commitment to the City of Los Angeles continues to strengthen,” said Barnes. “From opening the center at the street and showcasing local artists to providing a place for people to gather and make memories, we look forward to being a great neighbor in this community for years to come.”

 

ABOUT BEVERLY CENTER

With LA’s largest collection of shops and restaurants under one magnificent skylight, the new Beverly Center reflects the diverse styles and tastes of Los Angeles and its many visitors. An unparalleled collection of luxury, contemporary and fast-fashion brands awaits shoppers, including Apple, Balenciaga, Coach, COS, Dolce & Gabbana, Fendi, G-Star Raw, Gucci, H&M, If & Co., Longchamp, Louis Vuitton, Maje, MCM, Michael Kors, Omega, Polo Ralph Lauren, Prada, Saint Laurent, Salvatore Ferragamo, Sandro, Superdry, The Celect, Tiffany & Co., Traffic Los Angeles, Uniqlo, Versace, Wolford, Zara and more. An unmatched restaurant collection includes fine-dining options Cal Mare, Farmhouse and Yardbird Southern Table & Bar, and fast-casual eateries Eggslut, Easy’s, Tocaya Organica, LAMILL Coffee, Maragume Udon and Pitchoun Bakery & Cafe. More great additions, including The Webster, are coming soon. For more information, visit beverlycenter.com or follow @beverlycenter in social media.

 

ABOUT TAUBMAN

Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 26 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong. www.taubman.com.

 

For ease of use, references in this press release to “Taubman Centers,” “company,” “Taubman” or an operating platform mean Taubman Centers, Inc. and/or one or more of a number of separate, affiliated entities. Business is actually conducted by an affiliated entity rather than Taubman Centers, Inc. itself or the named operating platform.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements reflect management's current views with respect to future events and financial performance. Forward-looking statements can be identified by words such as “will”, “may”, “could”, “expect”, “anticipate”, “believes”, “intends”, “should”, “plans”, “estimates”, “approximate”, “guidance” and similar expressions in this press release that predict or indicate future events and trends and that do not report historical matters. The forward-looking statements included in this release are made as of the date hereof. Except as required by law, the company assumes no obligation to update these forward-looking statements, even if new information becomes available in the future. Actual results may differ materially from those expected because of various risks, uncertainties and other factors. Such factors include, but are not limited to: changes in market rental rates; unscheduled closings or bankruptcies of tenants; relationships with anchor tenants; trends in the retail industry; challenges with department stores; changes in consumer shopping behavior; the liquidity of real estate investments; the company’s ability to comply with debt covenants; the availability and terms of financings; changes in market rates of interest and foreign exchange rates for foreign currencies; changes in value of investments in foreign entities; the ability to hedge interest rate and currency risk; risks related to acquiring, developing, expanding, leasing and managing properties; competitors gaining economies of scale through M&A and consolidation activity; changes in value of investments in foreign entities; risks related to joint venture properties; insurance costs and coverage; security breaches that could impact the company’s information technology, infrastructure or personal data; costs associated with response to technology breaches; the loss of key management personnel; shareholder activism costs and related diversion of management time; terrorist activities; maintaining the company’s status as a real estate investment trust; changes in the laws of states, localities, and foreign jurisdictions that may increase taxes on the company’s operations; and changes in global, national, regional and/or local economic and geopolitical climates. You should review the company's filings with the Securities and Exchange Commission, including “Risk Factors” in its most recent Annual Report on Form 10-K and subsequent quarterly reports, for a discussion of such risks and uncertainties.

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Taubman为花费5亿美元的标志性比弗利中心改造项目成果揭幕,重新定义洛杉矶的零售和餐饮服务;开启周末特别活动

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Posted Nov 2nd, 2018

Taubman为花费5亿美元的标志性比弗利中心改造项目成果揭幕,重新定义洛杉矶的零售和餐饮服务;开启周末特别活动

更豪华,更现代,更时尚,更多不容错过的餐厅,工作室/礼宾服务,开阔的视野和明亮的开放空间,还有更多

 

洛杉矶,2018年11月2日 -塔博曼购物中心公司(Taubman Centers, Inc. )(纽约证券交易所股票代码:TCO)今天揭开了比弗利中心5亿美元的重建成果。这一位于洛杉矶市中心36年的标志性购物场所已实现了全方位的改造。

 

“比弗利中心在这个富有创造力的社区历史中占有特殊的席位。我们打算通过这次的翻新重建,确保中心能持续代表这个社区最好的面貌,并更好服务于当地居民和每年访问洛杉矶的游客。”首席运营官William S. Taubman说道。“我们衷心地感谢众多合作伙伴的支持。他们的加入,让我们把时尚和美食,推广到了洛杉矶这个世界上最充满活力和最激动人心的市场之一。”

 

“比弗利中心不仅仅是一个购物场所。它是我们城市的一个里程碑,是社区的支柱,也是洛杉矶居民和来自世界各地游客的必到之处。”洛杉矶市长Eric Garcetti说。 “重新修建这个里程碑将为游客带来更优的体验,为这座城市提供更完善的零售和餐饮服务,并为工人创造更有吸引力的就业机会。”

 

该项目的重点关注领域包括打造一个明亮,现代的外观,将中心与外界连接起来,引入充足的自然光线,进一步提升零售阵容,增加各种餐饮选择,和确保进出和停车的便利。比弗利中心在改建的三个阶段都是对外开放的。

 

“我们感谢社区在重建期间对比弗利中心的持续支持,以及三年半多以来的帮助,使中心成为全国首屈一指的购物和餐饮地标。”Taubman说。 “即使在装修完成之前,人流量和销售指标也有了实质性的提升,中心的表现始终高于我们的预期。”

 

建筑&设计

意大利罗马的Studio Fuksas被选为中心886,000平方英尺的重建设计建筑师。 Visionaries Massimiliano和Doriana Fuksas因其独特的设计而闻名全球,此次设计中巧妙地融入了令人惊叹的新功能,包括:

  • 25,000平方英尺的宏伟玻璃天窗,优雅的曲线轮廓,超高性能,使中心的天窗数量增加三倍,让整个中心充满自然光
  • 全新延伸的地板开口,使阳光能够到达所有楼层,并改善其他楼层的光线
  • 地板开口和代客泊车入口内的特殊照明,日夜提供令人惊叹的视觉环境
  • 精致,波浪形的白色外观,采用现代金属网状结构,让自然光线进入停车库,是新型可编程的外部LED照明系统制造的闪亮背景色
  • 郁郁葱葱的街景,抗旱绿化,更适宜步行
  • 一个全新的大庭院聚会空间,有充足的舒适座椅,适合为设备充电或与他人交流。它的新功能包括:
    • 让人震撼的20英尺x 35英尺垂直数字LED屏幕
    • 能够举办特别活动,包括即将到来的比弗利中心全新的度假体验活动“In the Present”
  • Park Assist停车助手采用最先进的基于M4摄像头的智能停车系统,可显著改善4层拥有3,000个车位的停车场的来访和离开体验,包括帮助游客寻找停车位,并锁定他们的车辆位置
  • 西三街附近的另一个代客泊车地点,可快速进入餐厅和商店

 

完美改建的商铺

比弗利中心的新升级商铺涵盖了各种价位,各种时尚形象,非常适合现代客户的多重购物习惯。新租户增加,重新安置和/或扩建包括:

  • APM Monaco(2018年7月入驻,998平方英尺,6层)
  • Apple (2018年6月扩建并搬迁,8,225平方英尺,7层)
  • A/X Armani Exchange (2018年5月搬迁,4,550平方英尺,6层)
  • Balenciaga (2018年7月入驻,1,957平方英尺,7层)
  • Brooks Brothers (从Rodeo Dr.搬迁后于2018年重新开业,3,170平方英尺,6层)
  • House of Hoops by Foot Locker (2017年3月搬迁,9,364平方英尺,6层)
  • G-Star Raw (2018年10月入驻,2,000平方英尺,6层)
  • Hayden Girls (2018年3月入驻,1,154平方英尺,6层)
  • If & Co (2018年8月入驻,855平方英尺,6层)
  • Kiehl’s (2017年7月入驻,911平方英尺,6层)
  • Longchamp (2018年9月入驻,1,829平方英尺,7层)
  • MCM (2017年12月入驻,2,000平方英尺,7层)
  • Michael Kors (2017年12月扩建,4,487平方英尺,7层)
  • Polo Ralph Lauren (2018年5月入驻,2,340平方英尺,7层)
  • PRSVR (洛杉矶首家,2019年开放,964平方英尺,6层)
  • The Celect (2018年2月入驻,1,787平方英尺,7层)
  • Traffic Los Angeles (2018年7月扩建并搬迁,5,698平方英尺,6层)
  • Versace (2018年9月搬迁,2,200平方英尺,7级)
  • Wolford (2018年9月搬迁,845平方英尺,7层)
  • Zara (洛杉矶最大,2018年5月入驻,28,300平方英尺,6层)

 

设计师旗舰精品店

即将在2020年开业的,11,000平方英尺的高端设计师旗舰店The Webster将坐落在Beverly和San Vicente Blvds的交界处。所有者 Laure Hériard-Dubreuil将在这个洛杉矶标志性的地区打造精品系列,并与拥有独家产品的领先品牌合作。

 

这一系列的重建和新店入驻,给我们以下忠实的常驻商家锦上添花:Burberry,Coach,COS,Dolce&Gabbana,Fendi,Gucci,Halston Heritage,H&M,Jimmy Choo,L.K。 Bennett,Louis Vuitton,Maje,Omega,Politix,Prada,Saint Laurent,Salvatore Ferragamo,Sandro,Stuart Weitzman,Superdry,Tiffany&Co.,Tumi,优衣库和XXI Forever。

 

主题餐饮

比弗利中心一楼的街口处更是汇集了九个全方位服务的快捷休闲餐厅,打造了令人艳羡的阵容。每个餐厅均可通过La Cienega的入口或便利的全新的3rd Street Valet抵达。

          

可入座的全方位服务餐厅(现已开放)

  • Cal Mare主厨Adam Sobel与厨师Michael Mina合作(2017年12月入驻; 8,100平方英尺)
  • Farmhouse Los Angeles餐厅老板Laurent Halasz和Nathan Peitso(2018年3月入驻,7,000平方英尺)
  • Yardbird Southern Table & Bar 餐厅老板John Kunkel(2018年4月入驻; 5,500平方英尺)

 

可入座的全方位服务餐厅(即将开放)

 

快餐休闲 (现已开放)

 

在中心内的四家全新快餐店也充分利用了城市和新天窗的全景:

          

快餐休闲

 

艺术装置

  • 35英尺高的中庭数字LED屏幕展示了著名媒体艺术家,设计师和空间思想家Refik Anadol的首次独立完成和永久放置在洛杉矶的设备。他的装置的第一章“不可能的材料:时尚”,通过想象的面料和微妙的诗意活动来展现他对时尚的诠释。第二章“不可能的材料:建筑”着重于艺术,建筑和技术的共生关系。
  • 通过与Anadol和加州大学洛杉矶分校设计媒体艺术合作,比弗利中心展示了本科生的精选作品。由Anadol的DMA 24课程的学生创作的每件作品都通过时间,节奏,重复,构图,分辨率和过程来探索运动的基本原理及其在设计中的应用。
  • 策展人Jenelle Porter与Hammer博物馆合作,将洛杉矶艺术家Amanda Ross-Ho带到比弗利中心。 Ross-Ho的无标题计时装置专为La Cienega自动扶梯墙而设,重新组合了一系列大型绘画中的分层图像。其中涂鸦,计算,图表,列表,自我笔记和其他焦虑的涂鸦在空白钟面的表面聚集在一起 。整个装修过程中,Porter带来了其他著名作品,包括Julian Hoeber,Karen Kimmel,Geoff McFetrdige,Dave Muller和Catherine Opie。艺术项目的下一阶段将于2019年1月首次展出。
  • JGoldcrown的“Lovewall”是一个高度可雕刻的临时装置,位于国际著名的壁画中,毗邻第三街的代客泊车处。
  • 喜欢艺术的制作人Stevie Hannigan的120英尺高,167英尺宽的临时艺术装置“Angel's Pulse”位于LaCienega的代客泊车处。

 

照明项目

比弗利中心的新外部照明项目将变换颜色,以纪念奖项季,乳腺癌宣传月,骄傲月和其他活动、周年纪念日和里程碑时刻。

 

新的“客房服务”会员计划

Room VIP服务将受到由伦敦奢侈品领导者Quintessentially提供的现场和线上礼宾服务,Quintessentially是一家以创造定制体验和提供全球生活方式服务而闻名的公司。 Quintessentially将安排特别策划的体验,餐厅预订,音乐会门票,汽车服务时间表,协助寻找稀有或售罄产品,预订旅行或礼品购买。会员将获得精心制作的独家活动日历,包括行李箱展示秀,与时装设计师和艺术家的私人接触以及特别的娱乐放映活动。其他设施包括免费代客泊车服务以及带小吃和饮料的私人休息室。

 

Room VIP服务还提供首个工作室服务会员计划,旨在提升娱乐行业的服装设计师和造型师以及私人客户的购物体验。工作室服务会员可享受免费代客泊车服务和自助停车服务,并可使用会员休息室和礼宾服务。会员还可以使用私人试衣间,衣柜存储区,带有免费无线网络的会议室,送餐服务和餐厅折扣。

“比弗利中心就像我的第二个家一样,所以我很高兴能够为Room服务提供帮助,这将更好地支持服装设计师和造型师的工作。”服装设计师工会主席Salvador Perez说。 “得到比弗利中心的支持以及从优秀的商铺中得到灵感,对我来说意义非凡,这也有助于我们更有效地完成工作。”

 

礼宾接待处

全新改造后的礼宾服务中心位于中庭大厅。比弗利中心致力于进一步提供卓越的客户服务。该中心的多语种工作人员随时为您提供各种服务,包括旅游项目和外币兑换,指引方向,预订座位和礼品推荐。此外,专属折扣手册还为超过50英里外的顾客提供参与活动的零售商提供的特别折扣 。

 

盛大重新开业周末(11月2日至4日)

今天,Taubman的高管兼比弗利中心总经理Ralph Barnes将在下午7点在中庭大厅举行庆祝酒会。接下来会举行由《好莱坞报道》协办的“服装的自白”,展开一场屡获殊荣的服装设计师们间的谈话会。

 

盛大重新开业周末的活动还包括周六与Create&Cultivate合作举办的一系列鼓舞人心的博主讲座。以及由Lit MethodPlayground LAAura Yoga于周日举办的健身课程。整个周末,会有很多惊喜,零售商开业,快闪活动和免费自助停车。更多信息,请访问https://www.beverlycenter.com/grand_reveal

“比弗利中心不仅焕然一新,我们对洛杉矶的使命感也在不断加深,”Barnes说。 “从在街道上开设中心,展示当地艺术家作品,到为人们提供聚会和活动场地,我们期待在未来几年仍为这个社区做出贡献 。”

 

关于比弗利中心

作为集结了洛杉矶最多的商铺和餐厅的超级购物中心,新的比弗利中心体现了洛杉矶及其众多游客的多样化风格和品味,不仅提供齐全的奢侈品选择,更有各色现代快时尚品牌,包括Apple,Balenciaga,Coach,COS,Fendi,The Celect,Dolce&Gabbana,G-Star Raw,Gucci,H&M,If&Co.,Longchamp,Louis Vuitton,Maje,MCM,Michael Kors,Omega,Polo Ralph Lauren,Prada,Saint Laurent,Sandro Paris,Salvatore Ferragamo,Superdry,Tiffany&Co.,Traffic Los Angeles,优衣库,Versace,Wolford,Zara等等。无可比拟的多样化餐厅包括了Cal Mare,Farmhouse和Yardbird Southern Table&Bar等精致餐饮选择,以及快餐店,Egglut,Easy's,Tocaya Organica,Maragume Udon,LAMILL Coffee和Pitchoun Bakery&Cafe。包括The Webster在内的更多新成员正在集结中。访问beverlycenter.com或在社交媒体上关注@beverlycenter以获取更多信息。

 

关于TAUBMAN

Taubman中心是S&P MidCap 400房地产投资的信托基金,在美国和亚洲拥有26个区域性,超级地区和直销购物中心的所有权,管理和/或租赁权。 Taubman在美国拥有的购物中心是美国公开上市的购物中心行业中最具生产力的一份子。 Taubman成立于1950年,总部位于密歇根州布卢姆菲尔德山。Taubman亚洲成立于2005年,总部位于香港。 www.taubman.com。

.

为了便于使用,本新闻稿中提到的“Taubman Centers”,“company”,“Taubman”或者运营平台是指Taubman Centers, Inc.和/或一个或多个独立的附属机构。 业务实际上由附属机构而非Taubman Centers, Inc.本身或指定的运营平台进行。

本新闻稿可能包含经修订的1933年证券法第27A节和经修正的1934年证券交易法第21E节所界定的前瞻性陈述。这些陈述反映了管理层目前对未来事件和财务业绩的观点。前瞻性陈述可以通过诸如“将”,“可能”,“可能”,“期望”,“预期”,“相信”,“打算”,“应该”,“计划”,“估计”等词语来判断。本新闻稿中的“近似”,“指导”和类似表达,用于预测或指示未来事件和趋势,并且不是汇报历史事件。本新闻稿中包含的前瞻性陈述截至本新闻稿发布之日。除法律要求外,即使将来有新信息,公司也没有义务更新这些前瞻性陈述。由于各种风险,不确定性和其他因素,实际结果可能与预期结果大不相同。这些因素包括但不限于:市场租金变化;租户的计划外关闭或破产;与主要租户的关系;零售业的趋势;百货公司面临的挑战;消费者购物行为的变化;房地产投资的流动性;公司遵守债务契约的能力;融资的可用性和条款;市场利率和外币汇率的变化;外国实体投资价值的变化;对冲利率和货币风险的能力;与收购,开发,扩张,租赁和管理物业有关的风险;竞争对手通过并购和整合活动获得经济规模;外国实体投资价值的变化;与合资企业有关的风险;保险费用和保险范围;可能影响公司信息技术,基础设施或个人数据的安全漏洞;与应对技术违规相关的成本;关键管理人员流失;股东激进措施造成的损失和相关的管理时间转移;恐怖活动;维持公司房地产投资信托的地位;国家,地方和外国司法管辖区的法律变更可能会增加对公司运营的税收;全球,国家,地区和/或地方经济和地缘政治气候的变化。您可查看公司向美国证券交易委员会提交的文件,包括其最新的10-K表年度报告和随后的季度报告中的“风险因素”,以讨论此类风险和不确定性。

 

# # #

联系方式

 

媒体:

Jenn Deese, PMK*BNC

310-854-3212, jenn.deese@pmkbnc.com

 

Maria Mainville, Director of Strategic Communications, Taubman

248-258-7469, mmainville@taubman.com

 

投资人:

Ryan Hurren, Director of Investor Relations, Taubman

248-258-7232, rhurren@taubman.com

BEVERLY CENTER Grand reveaL Weekend Day 3: fitness and fashion with top la STUDIOS

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Posted Nov 1st, 2018

BEVERLY CENTER Grand reveaL Weekend

Day 3: fitness and fashion with top la STUDIOS

Beverly Center to become health and wellness hub thanks to LIT Method, Playground LA and Aura Yoga

 

WHO/WHAT: Beverly Center’s weekend-long celebration of its $500 million reimagination continues Sunday with a premium wellness experience led by LIT Method, Playground LA and Aura Yoga in Grand Court.

• Led by co-founders Taylor and Justin Norris, LIT Method will deliver a high-intensity, low- impact workout using bodyweight and resistance bands to deliver serious sweat.

• Led by Kenny Wormald, Playground LA’s hip-hop class will offer an intense and easy-to- follow workout.

• Aura Yoga’s movement and breath-based class will connect mind, body and spirit while introducing Aura sequencing and methodology.

Food and beverage to be provided after each session. Special offers from select retailers and restaurants provided. For more details, please visit www.beverlycenter.com/grand_reveal.

**Please use @beverlycenter and #GrandRevealWeekend in social**

 

**Please use @beverlycenter and #GrandRevealWeekend in social**

 

WHEN:             Sunday, November 4, 2018

                        11:00am:          Press Arrivals and Guest Check-In for Beverly Center x Lit Method

11:30am:          Beverly Center x LIT Method Class Begins

 

1:30pm:            Press Arrivals and Guest Check-In for Beverly Center x Playground LA

                        2:00pm:            Beverly Center x Playground LA Class Begins

 

                        4:00pm:            Press Arrivals and Guest Check-in for Beverly Center x Aura Yoga

                        4:30pm:            Beverly Center x Aura Yoga Class Begins

                                   

WHERE:          Beverly Center Grand Court – Level 6

                        8500 Beverly Blvd., Los Angeles, CA 90048

 

MEDIA CONTACTS:

Jenn Deese                                                                 Michelle Ravelo,

Beverly Center, PMK∙BNC                                          Beverly Center, PMK∙BNC

(310) 854-3212                                                          (310) 854-4755

Jenn.Deese@pmkbnc.com                                          Michelle.Ravelo@pmkbnc.com                                  

 

About Beverly Center

With LA’s largest collection of shops and restaurants under one magnificent skylight, the new Beverly Center reflects the diverse styles and tastes of Los Angeles and its many visitors. An unparalleled collection of luxury, contemporary and fast-fashion brands awaits shoppers, including Apple, Balenciaga, Coach, COS, Fendi, The Celect, Dolce & Gabbana, G-Star Raw, Gucci, H&M, If & Co., Longchamp, Louis Vuitton, Maje, MCM, Michael Kors, Omega, Polo Ralph Lauren, Prada, Saint Laurent, Sandro, Salvatore Ferragamo, Superdry, Tiffany & Co., Traffic Los Angeles, Uniqlo, Versace, Wolford, Zara and more. An unmatched restaurant collection includes fine-dining options Cal Mare, Farmhouse and Yardbird Southern Table & Bar, and fast-casual eateries Eggslut, Easy’s, Tocaya Organica, Maragume Udon, LAMILL Coffee and Pitchoun Bakery & Cafe. More great additions, including The Webster, are coming soon. Visit beverlycenter.com or follow @beverlycenter in social media for more information.

# # #

比弗利中心盛大重新开业周末庆典 第三天:顶级LA健身中心健康与时尚分享课

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Posted Oct 31st, 2018

比弗利中心盛大重新开业周末庆典

第三天:顶级LA健身中心健康与尚分享

LIT Method, Playground LA and Aura Yoga将比弗利中心变成了健康和运动集结地

 


LIT Method, Playground LA and Aura Yoga将比弗利中心变成了健康和运动集结地

人物//内容: 持续整个周末的比弗利中心5亿美元的盛大重新开业活动,在周日迎来了LIT Method, Playground LA and Aura Yog,为大家带来极致的健身体验。

● 在联合创始人Taylor 和Justin Norris带领下,LIT Method将使用体重和阻力带提供高强度,低冲击力的锻炼,让你尽情燃烧脂肪。
● 在Kenny Wormald的带领下,Playground LA的嘻哈课程将提供高强度且容易跟上节奏的锻炼。
● Aura Yoga的瑜伽运动和基于呼吸的课程,将在引入灵气测序和方法的同时将思维,身体和精神联系起来。
每次课程后提供食品和饮料。 精选零售商和餐厅也将提供特别优惠。 欲了解更多详情,请访问www.beverlycenter.com/grand_reveal。


**请在社交媒体上@beverlycenter 和使用#GrandRevealWeekend标签**

 

时间:                星期日, 11月 4日, 2018

                        11:00am:          媒体到达, Beverly Center x Lit Method课程参与者签到

11:30am:          Beverly Center x LIT Method 课程开始

 

1:30pm:            媒体到达,Beverly Center x Playground LA课程参与者签到

                        2:00pm:            Beverly Center x Playground LA 课程开始

 

                        4:00pm:            媒体到达,Beverly Center x Aura Yoga课程参与者签到

                        4:30pm:            Beverly Center x Aura Yoga Class 课程开始

 

                                   

地点:                比弗利中心大厅– 6层

                        8500 Beverly Blvd., Los Angeles, CA 90048

 

媒体联系人:

Jenn Deese                                                                Michelle Ravelo,

Beverly Center, PMK∙BNC                                         Beverly Center, PMK∙BNC

(310) 854-3212                                                          (310) 854-4755

Jenn.Deese@pmkbnc.com                                          Michelle.Ravelo@pmkbnc.com                                  

 

关于比弗利中心

作为集结了洛杉矶最多的商铺和餐厅的超级购物中心,新的比弗利中心体现了洛杉矶及其众多游客的多样化风格和品味,不仅提供齐全的奢侈品选择,更有各色现代快时尚品牌,包括Apple,Balenciaga,Coach,COS,Fendi,The Celect,Dolce&Gabbana,G-Star Raw,Gucci,H&M,If&Co.,Longchamp,Louis Vuitton,Maje,MCM,Michael Kors,Omega,Polo Ralph Lauren,Prada,Saint Laurent,Sandro Paris,Salvatore Ferragamo,Superdry,Tiffany&Co.,Traffic Los Angeles,优衣库,Versace,Wolford,Zara等等。无可比拟的多样化餐厅包括了Cal Mare,Farmhouse和Yardbird Southern Table&Bar等精致餐饮选择,以及快餐店,Egglut,Easy's,Tocaya Organica,Maragume Udon,LAMILL Coffee和Pitchoun Bakery&Cafe。包括The Webster在内的更多新成员正在集结中。访问beverlycenter.com或在社交媒体上关注@beverlycenter以获取更多信息。

 

# # #

BEVERLY CENTER Grand reveaL Weekend Day 2: “Everyone welcome” with Create & cultivate
BEVERLY CENTER Grand reveaL Weekend  Day 2: “Everyone welcome” with Create & cultivate

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Posted Oct 29th, 2018

BEVERLY CENTER Grand reveaL Weekend

Day 2: “EVeryone welcome” with Create & cultivate

 

Create & Cultivate to celebrate the imaginative spirit of Los Angeles with day of

panel conversations, tastemaker chats and more

 

WHAT: The weekend-long celebration of Beverly Center’s $500 million reimagination continues with Create & Cultivate bringing together creatives, entrepreneurs and influencers for a series of motivational and inspirational conversations that culminates with a conversation between Elaine Welteroth and special guest Nicole Richie, and a keynote conversation featuring Rashida Jones. Full schedule follows below.

Over the weekend, select retailers and restaurants will provide special offers and the center will
host numerous events. For details, please visit www.beverlycenter.com/grand_reveal.

**Please use @beverlycenter, @createcultivate, and #GrandRevealWeekend in social**

 

Over the weekend, select retailers and restaurants will provide special offers and the center will

host numerous events. For details, please visit www.beverlycenter.com/grand_reveal.

**Please use @beverlycenter, @createcultivate, and #GrandRevealWeekend in social**

 

WHO: Keynote conversation with Rashida Jones (actress and filmmaker), moderator and featured panelist Elaine Welteroth (award-winning journalist and Project Runway judge), and special guest Nicole Richie (actress, entrepreneur, creative director and author).  Additional panelists and moderators include Julissa Bermudez (TV personality and host), Raymond Braun (TV personality and digital entrepreneur) panelists René Daniella (founder of OwnByFemme), Hannah Lux Davis (film director), Eugénie Grey (founder of Feral Creature), Gigi Gorgeous (digital creator and activist), Cara Santana (actress and fashion influencer), Stepanie Shepard (celebrity assistant), and Illaria Urbanati (celebrity fashion stylist).

 

WHEN:             Saturday, November 3, 2018   

  11:30am:                      Pop-ups and activations live

 12:15pm:                      Press Arrivals for Coffee & Conversations Panel Discussions

 12:30pm:                      Talent Arrival and Red Carpet Interviews for Panel 1

 1:00pm – 2:00pm:        Panel 1: Toast the Tastemakers: Meet the Forces in Fashion, Film, and Music Moderated by Julissa Bermudez Julissa Bermudez

  • Hannah Lux Davis
  • Stephanie Shepard
  • Illaria Urbanati

2:00pm – 3:00pm:        Panel 2: Everyone Welcome: Celebrate Inclusion and Cultural Shifts                                                               Moderated by Raymond Braun

  • René Daniella
  • Eugénie Grey
  • Gigi Gorgeous
  • Cara Santana

3:00pm:                        Red Carpet Interviews for Panel 2

3:15pm:                        Press Arrivals for Cocktails & Conversations

3:30pm:                        Talent Arrivals and Red Carpet Interviews

4:00pm – 4:30pm:        Fireside Chat with Featured Panelist Elaine Welteroth and Special Guest Nicole Richie

4:15pm:                        Press Arrivals for Keynote

4:30pm:                        Talent Arrival and Red Carpet Interviews

4:45pm – 5:30pm:        Keynote Conversation with Rashida Jones Moderated by Elaine Welteroth

5:30pm:                        Happy Hour Begins

                                                                                        

                                   

WHERE:          Beverly Center Grand Court – Level 6

                        8500 Beverly Blvd., Los Angeles, CA 90048

 

 

MEDIA CONTACTS:

Jenn Deese                                                      Michelle Ravelo

Beverly Center, PMK∙BNC                                 Beverly Center, PMK∙BNC

(310) 854-3212                                                (310) 854-4755

Jenn.Deese@pmkbnc.com                                Michelle.Ravelo@pmkbnc.com                         

 

 

About Beverly Center

With LA’s largest collection of shops and restaurants under one magnificent skylight, the new Beverly Center reflects the diverse styles and tastes of Los Angeles and its many visitors. An unparalleled collection of luxury, contemporary and fast-fashion brands awaits shoppers, including Apple, Balenciaga, Coach, COS, Fendi, The Celect, Dolce & Gabbana, G-Star Raw, Gucci, H&M, If & Co., Longchamp, Louis Vuitton, Maje, MCM, Michael Kors, Omega, Polo Ralph Lauren, Prada, Saint Laurent, Sandro, Salvatore Ferragamo, Superdry, Tiffany & Co., Traffic Los Angeles, Uniqlo, Versace, Wolford, Zara and more. An unmatched restaurant collection includes fine-dining options Cal Mare, Farmhouse and Yardbird Southern Table & Bar, and fast-casual eateries Eggslut, Easy’s, Tocaya Organica, Maragume Udon, LAMILL Coffee and Pitchoun Bakery & Cafe. More great additions, including The Webster, are coming soon. Visit beverlycenter.com or follow @beverlycenter in social media for more information.

 

Create & Cultivate

Create & Cultivate is the fastest growing nationwide conference and online platform for women looking to create and cultivate the career of their dreams. Bringing women together since 2012, Create & Create has an audience over 500k women. Their sold-out conferences bring together thousands of women to hear from the best in the business including CEO’s, content creators, and celebrities like Jennifer Hudson, Meghan Markle, Kim Kardashian, Gloria Steinem, Nicole Kidman and more.  Through their online platform and curated events, Create & Cultivate offers a 365-day conversation around entrepreneurship and works to advance inclusive conversations to empower women. For more information visit www.createcultivate.com.

 

# # #

比弗利中心盛大重新开业周末庆典 第二天:与CREATE & CULTIVATE共同举办的“迎新庆祝”活动

Attachment
Posted Oct 28th, 2018


** 媒体通知 ** 媒体通知 ** 媒体通知 **

比弗利中心盛大重新开业周末庆典
第二天:与CREATE & CULTIVATE共同举办的“迎新庆祝”活动

与Create & Cultivate一起发掘洛杉矶充满想象力的精神光芒,提供一系列讲座研讨、时尚潮人分享等活动

内容: 持续整个周末的比弗利中心5亿美元的盛大重新开业活动,将于Create & Cultivate一起,将创意人士,企业家和网络红人汇集一堂,进行一系列振奋人心的对话,最不可错过的是Elaine Welteroth与特邀嘉宾Nicole Richie的对话,以及Rashida Jones的主题演讲。完整的时间表见下文。

整个周末,精选零售商和餐馆将提供特别优惠,中心也将举办众多活动。 详细信息,请访问
www.beverlycenter.com/grand_reveal。


**请在社交媒体上@beverlycenter, @createcultivate, 以及使用#GrandRevealWeekend 标签**


人物: 主题演讲人 Rashida Jones (演员和制片人),主持人和特邀小组成员Elaine Welteroth (获奖记者和《天桥骄子》评委), 和特邀嘉宾Nicole Richie(女演员,企业家,创意总监和作家)。 其他小组成员和主持人包括Julissa Bermudez(电视名人和主持人),Raymond Braun(电视名人和企业家),小组成员René Daniella(OwnByFemme的创始人),Hannah Lux Davis(电影导演),Eugénie Gray(Feral Creature的创始人),Gigi Gorgeous(创作者和活动家),Cara Santana(女演员和时尚达人),Stepanie Shepard(明星助理)和Illaria Urbanati(明星时尚造型师)。

时间: 周六,11月 3日,2018
11:30am: 快闪活动和热场秀
12:15pm: 媒体到达参与咖啡对话和小组讨论
12:30pm: 嘉宾到达,第一场讲座红毯采访
1:00pm – 2:00pm: 讲座1:与时尚潮人举杯: 迎接时尚,电影和音乐的力量,由Julissa Bermudez主持
▪ Hannah Lux Davis
▪ Stephanie Shepard
▪ Illaria Urbanati
2:00pm – 3:00pm: 讲座2: 迎新庆祝: 庆祝兼容并蓄和文化变迁,由Raymond Braun主持
▪ René Daniella
▪ Eugénie Grey
▪ Gigi Gorgeous
▪ Cara Santana
3:00pm: 第二场讲座红毯采访

3:15pm: 媒体到达,开始中场鸡尾酒对话
3:30pm: 嘉宾到达,红毯采访
4:00pm – 4:30pm: 与精选小组成员Elaine Welteroth 和特别来宾Nicole Richie的炉边谈话

4:15pm: 主题演讲媒体到达
4:30pm: 嘉宾到达,红毯采访
4:45pm – 5:30pm: Rashida Jones主题演讲,由Elaine Welteroth主持

5:30pm: 欢乐时光



地点: 比弗利中心大厅– 6层
8500 Beverly Blvd., Los Angeles, CA 90048

媒体联系人:
Jenn Deese Michelle Ravelo
Beverly Center, PMK∙BNC Beverly Center, PMK∙BNC
(310) 854-3212 (310) 854-4755
Jenn.Deese@pmkbnc.com Michelle.Ravelo@pmkbnc.com


关于比弗利中心
作为集结了洛杉矶最多的商铺和餐厅的超级购物中心,新的比弗利中心体现了洛杉矶及其众多游客的多样化风格和品味,不仅提供齐全的奢侈品选择,更有各色现代快时尚品牌,包括Apple,Balenciaga,Coach,COS,Fendi,The Celect,Dolce&Gabbana,G-Star Raw,Gucci,H&M,If&Co.,Longchamp,Louis Vuitton,Maje,MCM,Michael Kors,Omega,Polo Ralph Lauren,Prada,Saint Laurent,Sandro Paris,Salvatore Ferragamo,Superdry,Tiffany&Co.,Traffic Los Angeles,优衣库,Versace,Wolford,Zara等等。无可比拟的多样化餐厅包括了Cal Mare,Farmhouse和Yardbird Southern Table&Bar等精致餐饮选择,以及快餐店,Egglut,Easy's,Tocaya Organica,Maragume Udon,LAMILL Coffee和Pitchoun Bakery&Cafe。包括The Webster在内的更多新成员正在集结中。访问beverlycenter.com或在社交媒体上关注@beverlycenter以获取更多信息。

Create & Cultivate
Create & Cultivate是发展最快的全国性会议和在线平台,旨在帮助女性创造和建设她们的梦想事业。自2012年以来,“Create & Cultivate”将女性聚集在一起,吸引了超过50万名女性。他们场场售罄的会议汇集了成千上万的女性来听取包括企业CEO,内容创作者以及Jennifer Hudson,Meghan Markle,Kim Kardashian,Gloria Steinem,Nicole Kidman等明星对商业的诠释。通过他们的在线平台和策划的活动,Create&Cultivate提供围绕企业家精神主题的365天对话,并致力于推动包容性对话,赋予女性权力。欲了解更多信息,请访问www.createcultivate.com。

# # #

BEVERLY CENTER Grand reveal Weekend celebration begins nov. 2

Attachment
Posted Oct 26th, 2018

 BEVERLY CENTER Grand reveal Weekend celebration begins nov. 2

day 1: celebratory toast followed by the Hollywood reporter’s ‘candidly costumes’

 


WHAT: To celebrate the completion of Beverly Center’s $500 million reimagination, Taubman Centers Inc. CEO Robert Taubman and COO William Taubman, and Beverly Center General Manager Ralph Barnes, will conduct a celebratory toast to kick off a weekend of special events.

First on the list, Beverly Center is partnering with The Hollywood Reporter to host “Candidly Costumes,” a transformative conversation about the power of fashion in film. In association with the Costume Designers Guild, the event will be moderated by The Hollywood Reporter’s Style and Fashion News Director Booth Moore and will be held in the center’s new Grand Court.

On Saturday, Beverly Center and Create & Cultivate will bring together creatives, entrepreneurs and influencers for a series of motivational conversations. On Sunday, Beverly Center will become a health and wellness hub with help from top LA studios. Throughout the weekend, select retailers and restaurants will provide special offers and the center will host numerous events. For details, please visit www.beverlycenter.com/grand_reveal.


** Please use @beverlycenter and #GrandRevealWeekend in social **

 

WHO: Costume designers Erin Benach (A Star is Born), Alexandra Byrne (Mary Queen of Scots), Ruth E. Carter (Black Panther), Sandy Powell (Mary Poppins Returns, The Favourite), Carlos Rosario (The Girl in the Spider’s Web) and The Hollywood Reporter’s Style and Fashion News Director Booth Moore.

 

WHEN:         Friday, November 2, 2018

5:30pm:            Press Arrivals & Check In / Red Carpet Arrivals

6:00pm:            Happy Hour / Red Carpet Arrivals

7:00pm:            Celebratory Toast

7:10pm:            Candidly Costumes Panel moderated by Booth Moore

8:00pm:            Event Concludes

                                   

WHERE:          Beverly Center Grand Court – Level 6

                        8500 Beverly Blvd., Los Angeles, CA 90048

 

MEDIA CONTACTS:

Jenn Deese                                                      Michelle Ravelo,

Beverly Center, PMK∙BNC                                 Beverly Center, PMK∙BNC

(310) 854-3212                                                (310) 854-4755

Jenn.Deese@pmkbnc.com                                Michelle.Ravelo@pmkbnc.com                         

 

About Beverly Center

With LA’s largest collection of shops and restaurants under one magnificent skylight, the new Beverly Center reflects the diverse styles and tastes of Los Angeles and its many visitors. An unparalleled collection of luxury, contemporary and fast-fashion brands awaits shoppers, including Apple, Balenciaga, Coach, COS, Fendi, The Celect, Dolce & Gabbana, G-Star Raw, Gucci, H&M, If & Co., Longchamp, Louis Vuitton, Maje, MCM, Michael Kors, Omega, Polo Ralph Lauren, Prada, Saint Laurent, Sandro, Salvatore Ferragamo, Superdry, Tiffany & Co., Traffic Los Angeles, Uniqlo, Versace, Wolford, Zara and more. An unmatched restaurant collection includes fine-dining options Cal Mare, Farmhouse and Yardbird Southern Table & Bar, and fast-casual eateries Eggslut, Easy’s, Tocaya Organica, Maragume Udon, LAMILL Coffee and Pitchoun Bakery & Cafe. More great additions, including The Webster, are coming soon. Visit beverlycenter.com or follow @beverlycenter in social media for more information.

 

About The Hollywood Reporter

The Hollywood Reporter is the entertainment industry's flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news. THR won a 2016 Webby Award for best online film and video in the entertainment category, and was nominated for a 2017 Webby in the magazine website category. THR also picked up the American Society of Magazine Editors National Magazine Award for General Excellence in the Special Interest category in 2015 and 2016, in addition to a 2015 and 2016 ASME National Magazine Award nomination for Magazine of the Year and a Gerald Loeb Award nomination for its Studio Chiefs Roundtable. Additionally, the brand took home 10 SoCal journalism awards in 2015, seven in 2016, and 14 in 2017, including online journalist of the year and best blog honors for "The Race" and "THR Esq." In 2014, The Hollywood Reporter staff won Los Angeles Area Emmy Awards for The Hollywood Reporter in Focus: The Wolf of Wall StreetThe Hollywood Reporter and SundanceTV partner to co-produce and broadcast Close Up With The Hollywood Reporter, a Daytime Emmy-nominated original non-fiction series featuring panels with potential Emmy and Oscar nominees.

 

# # #

比弗利中心盛大重新开业庆典从11月2号开始 第一天:庆祝酒会与《好莱坞报道》合办的“服装的自白”

Attachment
Posted Oct 25th, 2018

** 媒体通知** 媒体通知 ** 媒体通知 **

比弗利中心盛大重新开业庆典从11月2号开始
第一天:庆祝酒会与《好莱坞报道》合办的“服装的自白”

内容: 为了庆祝比弗利中心耗资5亿美元的翻新改建活动完工,Taubman的首席执行官Robert Taubman和首席运营官William Taubman以及比弗利中心总经理Ralph Barnes将举行庆祝酒会,开启周末的特别活动。

第一项活动,就是比弗利中心与《好莱坞报道》合作举办的“服装的自白”。这是一场关于电影中时
尚力量的变革性对话。 与服装设计师协会合作,该活动将由《好莱坞报道》的风格和时尚新闻
总监Booth Moore主持,并将在比弗利中心焕然一新的中庭大厅举行。

周六,比弗利中心和Create&Cultivate将汇集创意工作者,企业家和网络红人们,开展一系列激励
人心的对话。周日,比弗利中心将联合洛杉矶顶级健身会所,让您轻松体验各种健身活动。整个
周末,精选零售商和餐馆将提供特别优惠,中心将举办众多活动。有关详细信息,请访问
www.beverlycenter.com/grand_reveal。


** 请在社交媒体上@beverlycenter 和使用#GrandRevealWeekend标签**


人物: 服装设计师Erin Benach 《一个明星的诞生》, Alexandra Byrne《玛丽女王》, Ruth E. Carter《黑豹》, Sandy Powell 《波西米亚狂想曲》, Carlos Rosario《蜘蛛网中的女孩》以及《好莱坞报道》的风格和时尚新闻总监Booth Moore。


时间: 周五,11月 2日,2018
5:30pm: 媒体抵达& 签到 / 走红毯
6:00pm: 欢乐时光 / 走红毯
7:00pm: 庆祝酒会
7:10pm: 由Booth Moore主持的《服装的自白》
8:00pm: 活动小结


地点: 比弗利中心大厅– 6层
8500 Beverly Blvd., Los Angeles, CA 90048


媒体联系人:
Jenn Deese Michelle Ravelo,
Beverly Center, PMK∙BNC Beverly Center, PMK∙BNC
(310) 854-3212 (310) 854-4755
Jenn.Deese@pmkbnc.com Michelle.Ravelo@pmkbnc.com


关于比弗利中心
作为集结了洛杉矶最多的商铺和餐厅的超级购物中心,新的比弗利中心体现了洛杉矶及其众多游客的多样化风格和品味,不仅提供齐全的奢侈品选择,更有各色现代快时尚品牌,包括Apple,Balenciaga,Coach,COS,Fendi,The Celect,Dolce&Gabbana,G-Star Raw,Gucci,H&M,If&Co.,Longchamp,Louis Vuitton,Maje,MCM,Michael Kors,Omega,Polo Ralph Lauren,Prada,Saint Laurent,Sandro Paris,Salvatore Ferragamo,Superdry,Tiffany&Co.,Traffic Los Angeles,优衣库,Versace,Wolford,Zara等等。无可比拟的多样化餐厅包括了Cal Mare,Farmhouse和Yardbird Southern Table&Bar等精致餐饮选择,以及快餐店,Egglut,Easy's,Tocaya Organica,Maragume Udon,LAMILL Coffee和Pitchoun Bakery&Cafe。包括The Webster在内的更多新成员正在集结中。访问beverlycenter.com或在社交媒体上关注@beverlycenter以获取更多信息。

关于《好莱坞报道》
《好莱坞报道》(THR)是娱乐业的旗舰媒体品牌。凭借深入的报道和分析,独树一帜的访问,世界一流的摄影和视频,以及独家特色,《好莱坞报道》获取娱乐和商业新闻的权威来源。 THR在娱乐类别中获得2016年威比奖
(Webby Award)最佳在线电影和视频奖,并在杂志网站类别中获得2017年威比奖(Webby Award)提名。 THR还获得2015年和2016年美国杂志编辑协会全国杂志特别兴趣类别奖,以及2015年和2016年ASME全国杂志奖年度杂志提名,它的Studio Chiefs圆桌会议也获得了罗布奖(Gerald Loeb Award)提名。此外,该品牌在2015年获得了10项SoCal新闻奖,2016年获得7项,2017年获得14项,包括年度在线记者和“The Race”以及“THR Esq”的最佳博客荣誉。2014年,《好莱坞报道》工作人员因为《好莱坞记者聚焦:华尔街之狼》赢得洛杉矶地区艾美奖。《好莱坞报道》和圣丹斯电视台合作制作和播放了《近距离好莱坞报道》,这是一部日间艾美奖提名的原创非小说系列,对潜在的艾美奖和奥斯卡提名者做小组专题报道。
# # #

Marugame Udon: BOWL-ED OVER AT BEVERLY CENTER

Attachment
Posted Aug 22nd, 2018

 

MARUGAME UDON

8500 Beverly Blvd.

(at the intersection of 3rd Street and San Vicente Blvd.) Los Angeles, CA 90048

310.734.0243

Monday – Saturday: 11 a.m. – 9:30 p.m.

Sunday: 11 a.m. – 8:30 p.m.

Marugameudon.com Facebook/MarugameUdonUSA @marugame_udon

 

BOWL-ED OVER AT BEVERLY CENTER

Marugame Udon, dubbed as “one of the most authentic Japanese food experiences in the city of LA,” is expanding its footprint as it opens at the newly revamped Beverly Center on August 23, 2018 at 12:00 p.m. On opening day, the restaurant will offer

$1 Kake Udon bowls, a $10 gift certificate for the first 100 customers, and validation for free all-day self-parking.

 

WHAT UDON KNOW

Leaders in Sanuki-style, square, flat-edged noodles, Marguame Udon serves bowls of small batch broths, expertly brewed with Japanese-imported kelp, dried fish, and soy sauce, fully customizable with assorted tempura and a toppings bar. Signature hot and cold bowls include Kake Udon (udon noodles in Kake soup); Nikutama Udon (Kake sauce, udon noodles, sweet beef, poached egg); and Crispy Tofu Salad Udon (cold udon noodles, fried tofu, carrots, mixed greens, and garlic dressing). Utilizing Japanese- imported Oshikiri copper circular fryers, a wide selection of freshly fried Tempura is always at hand, from various proteins such as shrimp, squid, and chicken, to seasonal vegetables including pumpkin, asparagus, zucchini, and Shishito peppers. Also available are various Musubi (rice balls with assorted fillings) and Inari (fried bean curd sushi) Udon bowls start at $4.50.

 

BEYOND THE BOWL

Marugame Udon is a popular, cafeteria-style chain of udon restaurants with over 1,000 locations throughout Japan and 13 countries across the globe. The new Beverly Center outpost joins the U.S. flagship Sawtelle eatery, alongside the recently opened San Francisco destination. Situated on the 3rd street ground level of the shopping mecca,

 

and adjacent to the valet parking entrance, the restaurant offers indoor seating for affordable and authentically Japanese lunch and dinner experiences.

 

ABOUT BEVERLY CENTER

Beverly Center is Southern California’s premier fashion destination with more than 100 specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Balenciaga, Fendi, Gucci, Louis Vuitton, MCM, Prada, Saint Laurent, Salvatore Ferragamo and Versace. The Center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of- difference stores like COS and Traffic, paired with the expanded fast fashion collection comprised of H&M, Uniqlo and XXI Forever, contemporary brands Sandro, Maje and Zara make Beverly Center the ultimate shopping experience. For more information visit www.beverlycenter.com or follow @beverlycenter.

 

MEDIA CONTACT

BREAD & BUTTER PUBLIC RELATIONS

Alison Burns                                            Julia Hodges

916.802.7620                                                        847.767.1667

alison@breadandbutterpr.com                                 julia@breadandbutterpr.com

 

. . .

 

 

Marugame Udon: 比弗利中心开新店

Attachment
Posted Aug 21st, 2018

MARUGAME UDON

8500 Beverly Blvd.

(位于3rd Street 及San Vicente Blvd.的交叉口) Los Angeles, CA 90048

310.734.0243

周一 – 周六: 11 a.m. – 9:30 p.m.

周日: 11 a.m. – 8:30 p.m.

Marugameudon.com Facebook/MarugameUdonUSA @marugame_udon

 


比弗利中心开新店

Marugame Udon,被称为“洛杉矶市最正宗的日本美食之一”,终于在洛杉矶扩大其足迹,它将于2018年8月23日中午12点在全新装修的比弗利中心开张招待食客。开放日当天,餐厅将提供1 美元的Kake乌冬面碗,前100名顾客还将获得10美元礼券,以及免费全天自助停车的待遇。

了解乌冬面

Marguame Udon是赞岐式,方形,平边面条的佼佼者,其乌冬面都采用小碗精致肉汤,这种肉汤是采用日本进口的海带,干鱼和酱油精心酿制而成,面条还可以由客人喜好完全定制,再配以各种天妇罗和配料。招牌冷热碗包括Kake Udon(Kake汤中的乌冬面); Nikutama乌冬面

(Kake酱,乌冬面,甜牛肉,荷包蛋);和脆皮豆腐沙拉乌冬面(冷乌冬面,油炸豆腐,胡萝

卜,混合蔬菜和蒜酱)。利用日本进口的Oshikiri铜圆形炸锅,各种新鲜油炸的天妇罗总是随手可得,从各种蛋白质,如虾,鱿鱼和鸡肉,到时令蔬菜,包括南瓜,芦笋,西葫芦和Shishito辣椒。还有各种Musubi(各种馅料的饭团)和Inari(油炸豆腐寿司)乌冬面碗起价只需4.50美元。

餐馆介绍

Marugame Udon是一家受欢迎的自助餐厅式连锁乌冬面餐厅,在日本和全球13个国家拥有

1,000多家餐厅。位于比弗利中心的新店与最近开业的旧金山新店也是旗下美国旗舰店Sawtelle 餐馆的新成员。餐馆位于购物圣地比弗利中心的第3街道地面,餐厅毗邻代客泊车入口,提供室内座位,致力于为您提供价格实惠且地道美味日式午餐和晚餐体验。

 

 

关于比弗利中心

Beverly Center比弗利中心是南加州首屈一指的时尚目的地,中心拥有100多家专卖店,反映了洛 杉 矶 的 多 样 化 风 格 和 品 味 , 其 中 不 仅 包 括 Balenciaga,Fendi,Gucci,Louis Vuitton,MCM,Prada,Saint Laurent,Salvatore Ferragamo and Versace等奢侈品零售商。中心还有Bloomingdale's和Macy's两大百货店。独特的差异化商店如COS和Traffic,搭配由H&M,优衣库和XXI Forever组成的扩展快速时尚系列,加上现代品牌Sandro,Maje和

Zara使Beverly Center成为您不二的终极购物目的地。欲了解更多信息,请访问

www.beverlycenter.com或在社交媒体渠道关注@beverlycenter。

. . .

媒体联络

BREAD & BUTTER PUBLIC RELATIONS

Alison Burns 916.802.7620

Julia Hodges 847.767.1667

alison@breadandbutterpr.com           julia@breadandbutterpr.com

 

 

 

Pitchoun Bakery & Café: PITCHOUN! BAKERY BRINGS A FRENCH FLAIR TO REIMAGINED BEVERLY CENTER

Attachment
Posted Aug 8th, 2018

 

PITCHOUN! BAKERY BRINGS A FRENCH FLAIR TO REIMAGINED BEVERLY CENTER

New Neighborhood Bakery and Café Offers Flaky Pastries, Fresh Bread, Delicious Salads and Gourmet Sandwiches to Locals and Visitors Alike

 

Los Angeles, CA (August 8, 2018) – The wait for the highly anticipated second location of beloved French boulangerie and patisserie Pitchoun! is over: the family owned-and-operated bakery and café is now open at Beverly Center. Beginning today, the newest addition to the reimagined Beverly Center will offer a limited menu to diners during scaled back hours, with regular hours and full menu offerings beginning on August 13.

 

The artisanal bakery is known for its commitment to classic techniques and uses only French butter and authentic techniques when creating its flaky pastries, incredible baguettes, fresh salads, gourmet sandwiches and much more. The second location has long been in the works for owners Frédéric and Fabienne Souliès, a French couple with a deep love for the culinary arts. It combines Frédéric’s background in traditional French baking and farming with Fabienne’s knowledge of Mediterranean- Italian cuisine to create a menu that caters to every palate and preference. The original location in Downtown Los Angeles has already established itself as a staple for the hustle and bustle of the city, and now the Souliès family could not be more excited to join the new Beverly Grove neighborhood.

 

“We have always been dedicated to bringing our love of quality baked goods and pastries to Angelenos who are looking for an experience outside the typical café,” said Fabienne. “Our goal when we opened our first bakery was to bring classic French pastries and breads to the dynamic food scene in Los Angeles. To be able to expand to Beverly Center is an incredible dream come true, and we cannot wait to share what we’ve cooked up with our new neighbors!”

 

In keeping with French tradition, the secret to the expansive Pitchoun! menu is highlighting fresh, quality ingredients and a daily bake off that occurs in the early hours of the morning. Absolutely everything is made in house, even down to the jams, yogurts, chocolates and array of vinaigrettes used across the menu. All fresh ingredients are sourced locally; the bread, “Le Pain”, is made from scratch daily using simple ingredients, including premium and organic flours and filtered water and absolutely no fillers; the “viennoiseries”, or morning pastries, are hand-rolled and laminated multiple times to master a perfectly flaky treat; and several colorful “patisseries fines”, or fine pastries, including beautiful macarons, eclairs, or tarts, hand-made daily with a gluten free tart shell and featuring fresh fruit & custards.

 

Unique to the new location, Pitchoun! will offer several sweet and savory items exclusively available at the new location, including the Beverly Lemon Turnover, delicious baked puff pastry filled with lemon custard, and a Pitchoun! original creation called Paris-Beverly, a twist on the traditional Paris- Brest choux dessert, with praline flavored cream inside, available with a delicate praline cream as well as a Nutella filling. Additional surprise sweet and savory specials will also be available on site upon opening.

 

Fans of the downtown location will be pleased to discover that the Beverly Center location will also offer many of the same delectable morning pastries and afternoon bites they know and love. Made using a starter that is grown and nurtured in house, the crusty baguettes, country rye, sourdough, and ficelles are the perfect base to build a solid sandwich or accompany a cheeseboard, while buttery pastries such as the croissants, chocolate twists, kouign-amanns, and beignets are the ideal sweet pairing with a cup of coffee or tea. Or grab a millefeuille, giant raspberry macaron or dulce de leche éclair – a perfect dessert that can be enjoyed on its own! Stop by for breakfast or brunch to enjoy a classic French breakfast, with half a baguette and butter or homemade jam or soft-boiled eggs the Parisian way. For guests looking for a quick lunch fix, Pitchoun! has a wide array of specialty sandwiches and tartines, including a traditional Croque Monsieur or Jambon Brie, or the California- inspired Sunshine Tartine, as well as lighter salad options such as the Sheperd Salad, the Saigon Salad or the Monaco.

 

The bakery will also offer rotating specials, highlighting a new and seasonally inspired pastry, salad and sandwich each month. A selection of gluten-free breads and tarts are also available every day, and those looking to feed a crowd for corporate events or office gatherings can also make use of the large tarts and cakes or the incredible catering services for any event.

 

The 1500-square foot space, designed by the Souliès themselves, will offer plenty of comfortable seating both inside the main dining area as well as on a sundrenched outdoor terrace. The bakery offers a more crisp and modern design compared to the downtown location, fitting in very well into its hip new neighborhood. The café is bright and inviting, with white-washed brick walls and warm hardwood floors throughout. The space also tips its hat to many French designers, with a large and beautiful lamp from French designer Constance Guisset adorning the space, and imported Mullca chairs in the vintage industrial style seen in French schools in the last century set against modern Carrera-style bistro tables. Behind the rows and rows of pastries, a box window gives a direct view into the kitchen, letting diners catch a glimpse of the cooks hard at work. A chalkboard wall displayed over the counter offers up ongoing specials and tips and tricks for first time visitors and devoted fans alike. Pitchoun! has also commissioned French illustrator Hubert Poirot to create a large hand- painted mural against one of the interior walls, which will be revealed at Pitchoun!’s Grand Opening Celebration event on September 6. Down the line, Poirot will illustrate the opposite wall as well, into which a neon sign stating “La vie est belle” is incorporated. With large windows streaming in plenty of natural light, Pitchoun makes for a refreshing morning start or productive afternoon work space.

 

Pitchoun at Beverly Center is located at 8500 Beverly Blvd., Los Angeles, CA near the corner of West

 

3rd St. and San Vicente. The bakery is open on Wednesday, August 8 from 11:00am until 2:00pm, and from Thursday, August 9 until Sunday, August 12 from 8:00am until 3:00. From Wednesday through Friday, the limited menu will offer breads, pastries, coffee and tea, and on Saturday and Sunday the limited menu will expand slightly to include lunch offerings. Pitchoun! Bakery will open fully, with full hours and menu offerings, on Monday, August 13 and will be open Monday through Friday from 7:00am until 5:00pm, on Saturdays from 8:00am until 5:00pm and on Sundays from 8:00am until 4:00pm. For more information, visit pitchounbakery.com or follow along on Instagram, Facebook and Twitter @pitchounbakery or #pitchounbeverly.

 

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For more information regarding Pitchoun! Bakery, please contact Emel Shaikh or Abby George at JS2 PR eshaikh@js2pr.com / ageorge@js2pr.com

Traffic - Los Angeles: TRAFFIC LOS ANGELES

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Posted Jul 25th, 2018

Since 1977, Michael and Sara Moldovan have established themselves as a major fashion influence on the Los Angeles scene. The couple opened their first clothing boutique on Hollywood Boulevard and the store quickly became a destination for up and coming young Hollywood. After moving to the newly opened Beverly Center in 1984 under the moniker TRAFFIC LOS ANGELES, their selection of emerging European designers quickly made TRAFFIC the go-to destination for musicians, celebrities, actors, and costume designers.

 

Today, the Moldovan’s instinctive ability to spot and support new trends and talent has earned TRAFFIC both an unrivaled relationship with designers and a loyal industry clientele. This devoted clientele includes style leaders, influencers, stylists, and industry insiders from the world of music, film, and television. Thanks to their instincts and close connections with designers and customers, TRAFFIC has maintained its position at the forefront of Los Angeles’ brick and mortar retail destinations. “Customers come to TRAFFIC LOS ANGELES because they still want to enjoy a unique shopping experience.” says Sara, “True fashion lovers still enjoy a visually stimulating, colorful, and tactile experience. You just can't get that same feeling shopping online; it’s a completely different experience.” TRAFFIC is credited with being among the first West Coast stores to carry Dolce & Gabbana, Alexander McQueen, Paul Smith, Vivienne Westwood, Moschino, Dsquared2, and Off White. The store has been a trusted source for generations of customers seeking out everything from unique red carpet pieces to high-end streetwear. “We are always looking for the best eye-catching pieces and most innovative collections,” says Sara of their approach to buying. “We are always on the search for new designers and carry a differently curated selection than other stores internationally.”

 

The Moldovans have significantly expanded their business into a leading fashion force with locations in The Joule Hotel Dallas and in Los Angeles’ Beverly Center.

 

As part of the reimagination of Beverly Center, TRAFFIC LOS ANGELES is moving into a new 6000 sq ft space and appointed Tom Dixon’s Design Research Studio for the store design. TRAFFIC will maintain its aesthetic while creating a modern and functional infrastructure for their ever-changing merchandise presentation. “TOM DIXON’S design aesthetic was a “love at first sight” experience for us,” say the Moldovans. “We completely believe in their ability to make our vision of a new and modern TRAFFIC come true.”

 

The new space will feature two mirror-polished fluted stainless-steel entrances to create an impressive sense of arrival. Bold glazed windows will allow in light and once inside, customers can expect TRAFFIC’s signature concrete foundation complimented by an array of striking groupings of Tom Dixon’s iconic pendant lighting. The interior is divided by a sculptural central spine below a sprawling mirrored ceiling. In contrast to the hard- architectural shell, a soft, fluted, recycled leather backdrop wraps into a series of changing rooms. Each is divided by 11 foot circular suede curtains that when open, expose a luxurious hidden cluster of pendant lights.

 

Beverly Center has always been one of Southern California's premier fashion destinations. With over 100 distinctive specialty boutiques and restaurants it reflects the diverse styles, tastes, and culture of Los Angeles. TRAFFIC holds the distinction of being the longest continuously operating tenant in Beverly Center. “I have always believed in looking forward,” says Sara of TRAFFIC LA’s next phase. “I loved our old store but I’m incredibly excited about its rebirth in the new location.”

 

TRAFFIC LOS ANGELES IS LOCATED AT

 

 

Beverly Center, Level 6 8500 Beverly Blvd.

Los Angeles, CA 90048 Phone: (310) 659-4313


MONDAY-FRI 10AM-9PM, SATURDAY 10AM-8PM SUNDAY 11AM-6 PM

 

https://shoptrafficla.com/

 

DESIGNERS

 

 

Alexander McQueen Ann Demeulemeester Alexander Wang Balmain

Carbon & Hyde Comme des Garçons Daniel Patrick

Dodo Bar Or Dolce & Gabbana DSQUARED2

Faith Connexion FRAME

Gareth Pugh Garcons Infideles GRLFRND

Haider Ackermann

Isaac Sellam Experience IRO


Isabel Marant Jerome Dreyfuss

Junya Watanabe Man Juun. J

Kenzo KTZ

L'equip

Lords & Fools Marcelo Burlon Moschino

Most Heard Rarely Seen MM6 Maison Margiela Neil Barrett

Off-White Palm Angels Paul Smith Phillipp Plein Purple


R13

Raquel Allegra Raf Simmons Represent Rick Owens Roman Paul Shylee Rose Thom Browne Thom/Krom

Unravel Project Valas Los Angeles Versace

Vivienne Westwood Xirena

Y-3

Yohji Yamamoto

 

 

 

ABOUT BEVERLY CENTER

 

Beverly Center is Southern California's premier fashion destination with more than 100 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. The Center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of- difference stores like COS, Henri Bendel and Traffic, paired with the expanded fast fashion collection comprised of Uniqlo, H&M and XXI Forever and contemporary brands Sandro and Maje make Beverly Center the ultimate shopping experience.

 

ABOUT TOM DIXON STUDIO

 

We design, develop and sell extraordinary objects and spaces for everyday use. The latest chapter of Tom's design journey began in 2002 when he left corporate life to create his own eponymous brand as a platform for a series of new adventures in the design of products and interiors.

 

15 years on, Tom Dixon is now widely celebrated global force in interior design with our own hubs in New York, Hong Kong, London, Los Angeles and Tokyo. Our 600 products range from lighting to furniture, from tableware through to fragrance and are distributed in over 65 countries; they are instantly recognisable for their sculptural qualities and engineered materiality.

tomdixon.net | @tomdixonstudio

 

 

 

 

 

 

 

 

PRESS CONTACT:

Cara Maiman Hilfer | 310.425.4207 | cara@cloverworldwide.com Sharra Lebov | 917.309.9360 | sharra@slpr-la.com

PITCHOUN! BAKERY TO OPEN SECOND LOCATION AT BEVERLY CENTER

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Posted Jul 12th, 2018

PITCHOUN! BAKERY TO OPEN SECOND LOCATION AT BEVERLY CENTER

Family-Owned French Bakery, Pastry Shop and Café Serves Up Authentic Traditional Treats 

Los Angeles, CA (July 12, 2018) – This summer, Beverly Hills will get a little bit sweeter when authentic French patisserie and boulangerie, Pitchoun!, opens its second location at Beverly Center in August. Named after the French Provencal word that affectionately translates to “kiddo”, Pitchoun! will expand its footprint beyond the beloved downtown Los Angeles location and serve flaky morning pastries, crusty bread and delectable salads and sandwiches to mid-city residents. 

A family owned business, Pitchoun! is run by Frédéric and Fabienne Souliès, a French couple with a deep passion for bread and baking. Frédéric comes from a long line of French bakers and farmers and grew up in his own grandfather’s bakery, while Fabienne inherited the knowledge of Mediterranean cuisine with an Italian twist from her parents. Backed by a supporting cast of experienced French chefs, Pitchoun! makes a point in bringing its French savoir-faire and culinary techniques to California. With tons to offer and a little something for everyone, Pitchoun! is the ideal spot to pop in for a morning coffee, to pick up some pastries for a gathering or dine in for a casual meal. 

“We are absolutely thrilled to bring Pitchoun! Bakery to Beverly Center this summer!” said Fabienne Souliès. “We first opened this bakery three years ago because we wanted to share our love for food with Angelenos, using recipes that have been passed down from our own grandparents, and to highlight the value of great quality ingredients. We are thankful to have been able to build a home in the heart of Los Angeles, and we cannot wait to meet our new neighbors and the community surrounding Beverly Center!” 

The artisanal bakery, known for its commitment to authenticity and classic techniques, will serve up fresh house-made pastries and breads as well as a variety of café items. Using traditional French baking techniques to create beautiful desserts, Pitchoun! aims to share the best of the French regional specialties, such as kouign amann, pan bagnat, bredele, cannelé, and tropézienne, to name a few. All bread and viennoiseries are hand rolled and baked in house daily, using 100% French imported butter – no margarine, no artificial flavors or preservatives. All breads are made with Pitchoun!’s own natural starter made, grown and fed right here in the bakery. Furthermore, fruits, vegetables and other produce are locally sourced from surrounding farms, and organic eggs, dairy and meats are used to ensure the best and healthiest ingredients for customers. 

The Beverly Center location of Pitchoun! is currently under construction, will be located at 8500 Beverly


Blvd., Los Angeles, CA 90048 near the corner of West 3rd St. and La Cienega, and will be the only bakery café at the reimagined Beverly Center as well as an incredible catering option for onsite tenants and nearby businesses alike. The bright and inviting space will incorporate the playful design of the first location, with every design element tipping its hat to the owners’ native country, accented by the bright pop of orange that has become a signature of the brand. Pitchoun! at Beverly Center will be open for breakfast and lunch. The original Pitchoun! is located at 545 S Olive St, Los Angeles, CA 90013. 

For more information, visit: pitchounbakery.com. 


 

 

 

LAMILL Coffee : LAMILL Coffee Expanding to West Hollywood

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Posted Jul 11th, 2018

LAMILL Coffee Expanding to West Hollywood  

To offer the finest coffees, teas and full all-day food menu at Beverly Center


LOS ANGELES, CA. (July 9,2018) – On Wednesday, July 11th, LAMILL Coffee will officially open its doors in West Hollywood. Nestled within the newly renovated Beverly Center, the premier coffeehouse will offer the finest beverage options alongside a food menu curated to complement the coffee experience.

 

LAMILL Coffee will be the new grab-and-go location created by founder, Craig Min, offering a new line of frozen beverages along with traditional teas and coffee sourced from the finest estates from Colombia, Brazil, Ethiopia, Kenya and Mexico.  Michael Mina and Adam Sobel of Cal Mare in Los Angeles have devised a full menu of California style sandwiches and salads available for breakfast, lunch and dinner and fresh baked pastries will be presented by Farmshop.

 

Menu offerings can be found below:

  • Assorted Sandwiches:
    • Roasted Tomato Caprese with Fresh Mozzarella, Pistachio Pesto and Hot Peppers
    • Roasted Chicken and Fennel, Charred Radicchio, Balsamic Onions on Ciabatta
    • Mortadella and Grilled Eggplant, Sharp Provolone on Rosemary Focaccia
  • Assorted Salads
    • Persian Cucumber, Watermelon, Arugula, Olive Oil Soaked Haloumi and Watercress Salad
    • Charred Cauliflower, Capers, Chilies, Lemon and Extra Virgin Olive Oil
  • Assorted Pastries and Scones

 

Taking cues from luxury gold patterned accessories and LAMILL’s elegant and streamlined packaging, the new LAMILL Coffee Beverly Center will welcome guests with an experience that puts the coffee – the star of the show – front and center. A soft marble countertop will complement intricate gilded geometric screens that provide visual interest below the counter.  Jewel box displays will

adorn the back wall, showcasing the great product that has helped to create a household name.  The store will seamlessly integrate into Beverly Center’s exciting new upgrade.

 

LAMILL Coffee will be open Monday -Friday from 9am-9pm, Saturdays, 10am-8pm and on Sundays from 11am-6pm. For more information, please visit:www.lamillcoffee.com,  Twitter (@LamillCoffee) Instagram (@LamillCoffee) and Facebook (www.facebook.com/LamillCoffee)

 

ABOUT LAMILL COFFEE

LAMILL COFFEE is an award-winning specialty coffee roaster headquartered in Los Angeles. Our mission is to provide our team and partners with an experience without equal—to be better than we were yesterday. Our coffee and tea are served in more than 300 locations throughout the US and in select countries around the world. The cornerstone of our business is our Coffee Care program, which combines the 5 key elements necessary to produce the best cup of coffee possible: beans, water, equipment, training, and maintenance.

 

Balenciaga : BALENCIAGA STORE OPENS AT BEVERLY CENTER

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Posted Jul 2nd, 2018

Balenciaga is pleased to announce the opening of its new store at Beverly Center. Several elements of a state-of-the-art clothing factory are integrated into the plan, which presents product to customers in a direct and easy way.


The 1210 square feet floor displays the women’s and men’s collections with an exposed ceiling and a pink all over Balenciaga logo embossed carpet.

BALENCIAGA BEVERLY CENTER will open on July 2nd, 2018

Balenciaga : 巴黎世家BALENCIAGA新店在比弗利中心正式开业

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Posted Jul 1st, 2018

巴黎世家BALENCIAGA非常荣幸地宣布,近期将在比弗利中心开设新店。

该新店集成了最先进的几类服装工厂元素,以简约时尚的方式向客户展示产品。

 

1210平方英尺的地板展示了各式男性与女性系列产品,装饰上采用了外露天花板和巴黎世家标志性的粉色浮雕地毯。

Beverly Center Shows its PRIDE by Lighting Exterior in Rainbow Colors

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Posted Jun 2nd, 2018

Beverly Center Shows its PRIDE by Lighting Exterior in Rainbow Colors

Actress Laverne Cox turned on its new exterior lighting that signifies the shopping center’s ongoing support of the LGBTQ community.

LOS ANGELES, June 2, 2018 – Last night, Orange is the new Black actress Laverne Cox hosted a special lighting ceremony at Beverly Center ceremoniously flipping the switch to bathe the center’s exterior in PRIDE’s signature rainbow colors as a symbol of the center’s ongoing support of the LGBTQ community.

Held at Farmhouse restaurant, the ceremony was held in honor of The Advocate’s Champions of PRIDE event that honored notable LGBTQ advocates and allies who have made a significant impact on their community over this past year.

“Beverly Center has welcomed and supported the LGBTQ community since it opened its doors in 1982,” said Taubman Centers, Inc. Chief Executive Officer William S. Taubman. “This year, we are proud to be partnering with The Advocate to host the Champions of PRIDE event, as well as light the center in PRIDE's signature rainbow colors.”

Beverly Center’s new lights were installed as part of the center’s $500 million reimagination that is scheduled to be completed by Holiday 2018. The newly installed exterior mesh, over which the lights are projected, covers 95,000 sq. ft. More than 670 custom projectors and over 34,000 LED diodes are able to create four billion colors – more than the human eye can distinguish.

 

This marks the first of many holidays Beverly Center plans to light the building throughout the year including July 4th, Halloween, winter holiday, Valentine’s Day and more. 

The Webster : The Webster to Open First Los Angeles Flagship Boutique at Iconic Beverly Center

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Posted May 17th, 2018

The Webster to Open First Los Angeles Flagship Boutique at Iconic Beverly Center

LOS ANGELES, May 17, 2018 – Luxury multi-brand fashion house The Webster will open its first Los Angeles flagship location at the newly reimagined Beverly Center in 2020. The 11,000 sq. ft. boutique will offer an exquisite, perfectly edited collection of designer brands and will be the centerpiece of the intersection of Beverly and San Vicente Blvds.

“We are as selective about our real estate decisions as we are about our curation of fashion brands,” said founder Laure Hériard-Dubreuil. “We are thrilled to be joining Beverly Center as it comes out of its exciting reimagination, and look forward to opening in such a vibrant community.”

Headquartered in Miami, The Webster has premier boutiques in South Beach and Bal Harbour, as well as Costa Mesa (California), Houston (Texas) and SoHo (New York).

“We continue to curate the perfect mix of fashion, food and experiences to ensure Beverly Center stands apart in the market,” said Taubman Chief Operating Officer William S. Taubman. “There is simply nothing like The Webster in LA and we are delighted that the fashion house will call Beverly Center home.”

 

Beverly Center is owned and operated by Taubman Centers, Inc. (NYSE: TCO). Taubman’s $500 million reimagination of Beverly Center will be completed by November 2018. Critical focus areas for the project include creating a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood, producing an effortless arrival, parking and departure experience, and offering a perfectly curated retail lineup and superior destination dining. Many new restaurants and retailers, as well as a new 3rd Street Valet, are now open. For more information visit www.beverlycenter.com.

Tocaya Organica : TOCAYA ORGANICA TO JOIN THE CULINARY LINEUP AT THE NEW BEVERLY CENTER

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Posted Mar 6th, 2018

TOCAYA ORGANICA TO JOIN THE CULINARY LINEUP AT THE NEW BEVERLY CENTER

 

MARCH 5, 2017 - LOS ANGELES, CA - The Madera Group, the LA-based hospitality company owned and operated by Tosh Berman and Amrou Manaseer, announced today, that its fresh-casual restaurant chain, Tocaya Organica, will join the new culinary lineup at the newly reimagined Beverly Center. Serving Modern Organic Mexican cuisine using locally-sourced organic ingredients, Tocaya Organica will be located on the street level of Beverly Center, off of the new 3rd Street Valet. The 4,000 square-foot location will feature the restaurant’s signature elevated design incorporating wood, stone and natural fabrics and will offer indoor and outdoor patio seating as well as an open kitchen.

 

“At Tocaya Organica, we are committed to better eating and using only high-quality ingredients.  We are thrilled to be expanding our reach with our new Beverly Center location, and to be joining what is poised to be LA’s newest dining destination,” said Tosh Berman, CEO and co-founder of The Madera Group.

 

Tocaya Organica’s versatile menu takes a unique vegan-first approach to their salads, tacos, bowls and burritos, while giving non-vegans the ability to opt in with their choice of grass-fed meat, free-range chicken, and fish that is fresh, never frozen.

 

Tocaya Organica includes locations in Venice, West Hollywood, Santa Monica and Playa Vista. The Madera Group’s expansion plan will include 16 locations by 2018 throughout Southern California and beyond including a Century City and San Diego location opening this spring.

 

ABOUT TOCAYA ORGANICA

Tocaya Organica was founded in Venice, CA in 2016 with a mission for better eating. The fresh casual restaurant serves Modern Organic Mexican cuisine with a chef-driven menu committed to sustainability and using locally-sourced organic ingredients. Tocaya Organica caters to a variety of dietary preferences including vegan, vegetarian and gluten-free, and uses sustainable fish and meats that are free of hormones, steroids and antibiotics. Tocaya Organica is open daily for lunch and dinner. The restaurant includes locations in Venice, West Hollywood, Santa Monica and Playa Vista with a Century City and San Diego, CA location opening this spring. The Madera Group’s expansion plan will include 16 locations by 2018. For more information, please visit:www.tocayaorganica.com or follow @tocayaorganica on Instagram, Facebook and Twitter.

 

ABOUT THE MADERA GROUP

Founded in 2013 by visionary entrepreneurs Tosh Berman and Amrou Manaseer, The Madera Group sets the new standard in lifestyle hospitality and sustainable dining. Comprised of a team of  creators, innovators and developers, The Madera Group is dedicated to the evolution of hospitality. Currently, The Madera Group develops, owns and operates a collection of leading restaurant venues, including Toca Madera and Tocaya Organica. The Madera Group’s strategic expansion will include an additional 40 venues opening throughout the U.S. and abroad. For more information, please visit www.themaderagroup.com.

Yardbird Southern Table & Bar: YARDBIRD SOUTHERN TABLE & BAR OPENS NEW OUTPOST APRIL 2018

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Posted Feb 26th, 2018

YARDBIRD SOUTHERN TABLE & BAR OPENS NEW OUTPOST APRIL 2018

The soul-satisfying dining experience soars to the West Coast

 

LOS ANGELES, CA. (February 26, 2018) - James Beard-nominated and award-winning Yardbird Southern Table & Bar will officially make its Los Angeles debut April 2018.  Yardbird Los Angeles will celebrate the grand opening with a star-studded red carpet event featuring a performance by country music group, Runaway June. Nestled within the newly reimagined Beverly Center, Yardbird Los Angeles will bring a truly unique concept to the City of Angels.  Focusing on the art of hospitality, the rustic, country-chic dining destination will showcase their internationally recognized upscale twist of Southern cuisine.  

 

The sophisticated, craftsman-style, 6,000 square-foot-space will feature down-home elements paying homage to Yardbird’s rural roots with a SoCal touch. Located conveniently on the street level of the luxury shopping destination, Yardbird Los Angeles will offer diners valet parking for easy access to the busy Los Angeles district. The sprawling open floorplan boasts indoor and outdoor seating options alongside meticulously designed private and semi-private spaces, optimal for special events.  The ultra-hospitable atmosphere will be accented with industrial age fixtures, warm lighting, sleek leather banquettes, eye-catching art, and beer taps adorned with vintage items found in America’s most inviting kitchens. 

 

Following suit of its sister locations in Miami, Las Vegas and Singapore, Yardbird Los Angeles will have a focused offering of farm fresh and locally sourced ingredients, seasonal options and savory signature plates that reflect local culture while maintaining Yardbird’s Southern DNA.  As Southern cuisine continues to expand in popularity internationally, Yardbird Los Angeles will complement their cozy bar scene with a world class cocktail program, uniquely curated by Joshua Holliday and set to feature over 100 bourbon and whiskey options. 

 

Helmed by award-winning restaurateur John Kunkel, Yardbird Southern Table & Bar is a best in class restaurant concept known for offering a unique and authentic dining experience built around the culture and traditions that are emblematic of the South. 

 

Kunkel states “We are excited to crack open the Los Angeles market and are committed to continually providing our guests with high-quality, made-from-scratch, classic Southern cuisine and exceptional customer service. Yardbird Los Angeles will offer guests a truly sensational dining experience highlighting the influence of California cuisine that will take the art of hospitality to a new level by combining a light yet flavorful menu with a venue designed for social gatherings.”

 

Yardbird Southern Table & Bar Los Angeles will be open seven days a week, serving lunch weekdays and dinner until 11:00 PM nightly. They will also be serving their foot stompin’, soul healin’ brunch on the weekends. For more information, please visit: www.runchickenrun.com,  Twitter(@YBSouthern) Instagram (@YBSouthern) and Facebook (www.facebook.com/YBSouthern) #SouthernWays.

 

ABOUT YARDBIRD SOUTHERN TABLE & BAR

Founded by John Kunkel in 2011, Yardbird Southern Table and Bar is founded on the premise of farm fresh ingredients, classic Southern cooking, culture and hospitality. Yardbird has received multiple accolades including a James Beard nomination for best new restaurant, the south’s best fried chicken by Southern Living, one of America’s best Bourbon Bars by the Bourbon Review, best new restaurant by Bon Appétit and Restaurant Hospitality Magazine’s “Coolest Multi-Concept Companies in the Land.”

BEVERLY CENTER COLLABORATES WITH LEADING WECHAT STICKER ANIMATION ARTIST MOMO WANG TO CELEBRATE THE YEAR OF THE DOG

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Posted Feb 15th, 2018

Southern California’s Premier Fashion Destination to Roll Out WeChat Stickers, In-Center Promotions and Giveaways for its

Lunar New Year 2018 Celebration

 

LOS ANGELES, CA. (February 15, 2018) - Beverly Center, Southern California's premier fashion destination, will be celebrating the 2018 Lunar New Year from February 16 to March 1, ushering in the Year of the Dog with an exclusive artist collaboration and seasonal red envelope promotions.                                                   

ARTIST COLLABORATION

Beverly Center has partnered with Momo Wang, the animator famous for creating one of the most downloaded WeChat sticker collections in China featuring her animated rabbit, Tuzki, to launch an exclusive Beverly Center mascot and WeChat sticker collection to commemorate the Year of the Dog.

Throughout the Year of the Dog, Beverly Center will launch six exclusive WeChat stickers to celebrate seasonal events, including LGBT pride month, Hollywood awards season, Black Friday and more. These commemorative stickers can be downloaded via the Beverly Center WeChat account, and will be featured in ongoing WeChat and Weibo campaigns throughout the year.

Momo Wang created the popular animated character Tuzki as an undergraduate at the Communication University of China. Since the launch of Tuzki, Momo has focused on comic storytelling with a distinct personal style, and published seven books in Taiwan, Hong Kong, Mainland China and Thailand. She now studies experimental animation at the California Institute of the Arts, where she pushes the boundaries of her art, connecting her new ideas and world view with Chinese traditional culture. She maintains a popular Chinese blog which she considers crucial to her growth as an artist. Momo has worked with leading brands such as Gap, Motorola, VANS, Chevrolet, HP, P&G, Canon, Nike and others.

“We are thrilled to launch this authentic and original creative collaboration, which engages Beverly Center directly with traveling Chinese consumers via the world’s most popular mobile application, WeChat, and its more than 960 million users,” commented Susan Vance, Marketing & Sponsorship Director at the Beverly Center. “This partnership is particularly exciting as Beverly Center expands its support of creators from a wide variety of backgrounds to express the indomitable welcoming spirit of Los Angeles.”

LUNAR NEW YEAR PROMOTIONS

Beverly Center will once again give away traditional red packets, called hongbao in Chinese, to celebrate the Lunar New Year holiday season. The red envelopes contain American Express gift cards of varying values for customers who spend more than $500 during their visit.

Visitors will also able to ring in the New Year with social media and mobile activations, such as using WeChat Shake to win limited edition products featuring the exclusive Beverly Center Year of the Dog mascot.

                                                           

“We are very excited to celebrate this heartwarming holiday with our loyal customers and visitors,” said Carlos Montenegro, Manager of Tourism and Guest Service at Beverly Center.  “We continue to build upon our industry-leading Chinese tourism program, and are delighted to be rolling out new services such as a WeChat-enabled digital Passport to Shopping, a WeChat -based concierge service and enhanced digital information and services for Chinese guests. We pride ourselves in delighting customers with an outstanding shopping experience and can’t wait to showcase what we have prepared at Beverly Center this Lunar New Year season.”

 

Beverly Center welcomes tourists from Asia and around the world to shop, eat and enjoy time with friends and family. Visitors are encouraged to follow Beverly Center on WeChat and Weibo and to participate in social media competitions to win a Montblanc Mahjong set by contributing their creative spirit to the Beverly Center this Lunar New Year.

 

ABOUT THE YEAR OF THE DOG

 

2018 is the Year of the Dog, according to the Lunar New Year calendar, and will commence on February 16th this year. The Chinese zodiac moves in a 12-year cycle, making those born in 1958, 1970, 1982, 1994, 2006, and 2018 born in the Year of the Dog. It is believed that a person's personality traits are influenced by the year of their birth animal. People born in the Year of the Dog are characterized as being responsible, helpful and loyal.

FARMHOUSE: FARMHOUSE RESTAURANT TO DEBUT ON MARCH 17, 2018

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Posted Feb 6th, 2018

FARMHOUSE RESTAURANT TO DEBUT ON MARCH 17, 2018

The upcoming dining destination redefines the restaurant model with an “Executive Farmer” leading the culinary philosophy and offerings

 

(Los Angeles; February 6, 2018)—Nathan Peitso, second-generation farmer of Kenter Canyon Farms, announces the opening of FARMHOUSE. Set to open on March 17, 2018 on the ground floor of the reimagined Beverly Center, FARMHOUSE redefines the traditional restaurant model by placing a farmer at the forefront of the business and thus creating a new culinary movement focused on collaboration with the region’s top farmers to grow and harvest ingredients dictating the dining destination’s dishes. Led by Peitso, in the unique role of Executive Farmer, FARMHOUSE provides seasonal farm-traceable “seed-to-plate” cuisine, presented in an atmosphere that evokes the restaurant’s name.

 

Executive Farmer and Menu Philosophy

The FARMHOUSE experience is deep-rooted in Southern California’s agriculture community and Nathan Peitso’s family farming legacy. As Executive Farmer, Peitso harnesses his heritage, along with teachings garnered from his mother, Andrea Crawford, long-revered by chefs for her expertise in farming through Kenter Canyon Farms, which will be reflective in a carefully crafted menu that is indicative of the region’s seasonality. Peitso plans each season’s rotating menu months in advance through the selection of seeds and varieties of produce utilizing his relationships with an assortment of local farms and network of purveyors beyond Kenter Canyon Farms—including the planting and harvesting of exclusive ingredients for FARMHOUSE.

 

“We operate in such an exciting time here in Southern California. Looking back to the 70s and 80s, whether here or in France, the culinary world experienced a significant turning point with a larger focus on utilizing fresh ingredients. Now, the revolution is evolving once again, as seen in the demand for quality over volume and low pricing, opening opportunities for small farms to impact how we eat today,” Peitso comments. “I am thrilled to showcase many of my friend farmers through the restaurant and introduce a variety of products that are oftentimes unavailable with larger production farms.”

 

Growing up amongst his mother’s lettuce fields, later morphing into today’s popular Kenter Canyon Farms, Peitso has an innate understanding of a wide range of produce including the best times and places to plant and harvest. During Peitso’s childhood, his mother befriended and grew specific varieties of greens for culinary legends Alice Waters and Wolfgang Puck. Through those relationships, Peitso witnessed at a young age the birth of the “farm-to-table” movement and has since dedicated his life to supporting farm-traceable food. Much like how his mother provided greens to restaurants, Peitso acts as a conduit, offering dishes made with only top-quality ingredients from hand-picked farms and artisans.

 

“Throughout Nathan’s childhood, cooking was a form of entertainment for our family. Tightly squeezed into our kitchen, I would put him to work chopping parsley and instilling in him the importance of forgoing fad microwave meals of the 80s and instead developing an appreciation of real, from-the-earth food,” says Crawford. “With the opening of FARMHOUSE, I see the passing of the baton as the teachings of his youth have come full circle, captured by his vision for a farm-forward restaurant.”

 

FARMHOUSE dishes showcase ingredients at their peak each month—all grown and harvested through ethical farming standards—such as nutty squash; dense baby romaine lettuce simply grilled; ripe heirloom tomatoes; sweet melons; aromatic fresh basil and mint. Looking forward to the Spring 2018 opening, the menu will debut with a focus on peas from Kong Farm, cauliflower from both Weiser Farm and Kong Farms, and carrots from Weiser Farms. As a nod to his personal dedication to the “never ever” farming methodology, responsibly farmed meat, poultry, and sustainable seafood will also be hand selected by Peitso.

 

“When approaching each season’s offerings, an in-depth understanding of our region’s bountiful agriculture is of the utmost importance,” Peitso says. “At FARMHOUSE, we only work within the specific windows of peakness in Southern California. Through that mindset, FARMHOUSE’s dishes highlight an uncomplicated presentation of each flavor profile, simply cooked on a wood-fired grill or oven. The less manipulation, the better—straight from the soil is always the best.”

 

The restaurant’s commitment to locally-sourced ingredients extends into the bakery. Drawing once again from his mother’s pedigree, and expertise in sourdough-based bread making, Pietso will rely on his family’s newly opened Roan Mills Bakery for all aspects of the wheat program—including the planting and perfecting of the harvested heirloom wheat through grain-specific milling techniques. Variations of wheat, grown by Peitso and Crawford for flavor and not high yield, will be used –such as the restaurant’s pasta flour which utilizes the ancient grain Durum separated from its natural semolina through a specialty sifting process personally perfected over many months by the mother/son duo. For the daily-produced brioche, FARMHOUSE will use California’s historically most popular wheat, Sonora Gold, known for its deep, nutty flavor. The process of customizing the grain is shown through the removal of 90% of the natural bran and milling slowly ensuring a low temperature to achieve a delicate, light flour for FARMHOUSE’s burger buns and other items.

 

“For me, FARMHOUSE represents and is inspired by the farming, milling, and baking of my mother,” Peitso states. “From allowing me to play beside her in the lettuce fields as a youngster, to our collaboration on growing and milling of wheat, she provided me with the instrumental tools that would shape how I view food.  In my eyes, FARMHOUSE firmly captures the lessons passed down from mother to son; generation to generation.”

 

Beverage Program

Adding to the farm-based menu, the restaurant presents a full bar and craft cocktail program. Offerings include regionally sourced craft beers in addition to a rotating seasonal brew, an approachable California wine list displayed on tap or in traditional bottles, and specialty cocktails with farm-traceable cold-pressed juices.

 

Space and Design

FARMHOUSE’s design integrates elements and materials of a traditional American farm elevated by contemporary finishes and treatments in a well-balanced aesthetic.  Welcoming guests includes a large open kitchen, lined with shelves of canned and preserved items evoking a farmer’s pantry, along with a wood-fired oven and expansive grill. The 7,000 square feet space is seamlessly divided into intimate areas including a “living room” with a marquee fireplace, a “greenhouse” atrium with floor-to-ceiling windows, and a “farmer’s table” enclave. Materials and design elements found throughout the restaurant include craftsman-style moldings, wooden ceilings, slate and oak floors, exposed brick, and vintage wallpaper.

 

FARMHOUSE is located at 8500 Beverly Blvd. on the street level of Beverly Center in Los Angeles. Convenient valet parking is available by entering the building on Third Street. FARMHOUSE will debut with dinner service on March 17, 2018, followed by lunch and weekend brunch to commence in Spring/Summer 2018. For more information, and to stay up to date on opening announcements, please visit the website: http://www.thefarmhousela.com. An introductory video exploring FARMHOUSE’s philosophy and Nathan Peitso’s background can also be found here.

BEVERLY CENTER ART PROGRAM SHOWCASES NEW INSTALLATIONS BY ARTISTS LIZ LARNER, HARSH PATEL, AND GARY SIMMONS

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Posted Dec 12th, 2017

BEVERLY CENTER ART PROGRAM SHOWCASES NEW INSTALLATIONS BY ARTISTS LIZ LARNER, HARSH PATEL, AND GARY SIMMONS

 

LOS ANGELES, December 12, 2017 – Today, Beverly Center reveals the third phase of its ongoing art program with three new interior art installations created by contemporary Los Angeles artists, with a fourth to be unveiled in January 2018.

 

Curated by Jenelle Porter in association with the Hammer Museum, the following works are now on display:

  • Liz Larner: on, beneath, above, inside and beside us, 2017

Liz Larner makes sculpture and installations that expand the possibilities of space, color, materials, volume and perception with a range of material including textiles, papier-mâché, stainless steel and mineral rocks. For this project, the material and symbolic qualities of California minerals inspired Larner to transform Level 8 of Beverly Center into a mineral cave. Her installation encompasses images of minerals to signify that minerals are everywhere, including in clothes, scaffolding, floors, sunglasses, makeup, paint, food, and even computers.

 

  • Harsh Patel: 2D, 2017

Harsh Patel is a graphic designer whose work seeks to explore and expand the graphic design canon from one historically biased toward European designers to one that includes Eastern and Asian visual traditions. For Beverly Center’s Level 7, Patel’s project points to the ways both graphic design, in its diversity, and shopping centers can draw together people from varied cultures and classes. The “letters” Patel has constructed are a mix of elements such as graffiti, comics, letter fragments and obscure typefaces. Some of the forms are instantly recognizable, such as a scissor blade and handle; others are abstractions. Patel’s letterforms demonstrate that what constitutes letters and reading is being rapidly transformed by technology and globalization.

 

  • Gary Simmons: Posted Bills, 2017

Gary Simmons is a visual artist whose work explores the icons and stereotypes of American popular culture and history. At Beverly Center Simmons adopts the look of flypasted barricades by “papering” on the temporary construction walls on Level 6. Simmons mixes a range of found imagery from concerts to hot rod shows, which he sources on the Internet and then manipulates them to construct new, vibrant images. “It’s visual sampling, in the way that music has long sampled from what came before it,” Simmons says of this artwork. “They all kind of feed off of each other.”

 

Arriving in January 2018, Beverly Center will premiere a final temporary art installation:

 

  • Tanya Aguiñiga: Feminine Occult, 2018

Tanya Aguiñiga uses craft as a performative medium to generate dialogues about identity, culture and gender while creating community. Her work, installed on Level 8 of Beverly Center, will be a sculptural seating installation combining luxury materials with simple shapes including massive, oversized rope knots that are like drawings in space, frozen in an unfamiliar and seductive alchemy. Visitors will be able to sit, relax, and experience first-hand the artist’s delightful play of materials.

 

Beverly Center first debuted the art program in July 2016 as a way to activate construction areas during the ongoing renovation. Since the introduction of the program thirteen local artists and their works have been featured throughout the interior and exterior of the center.

 

Beverly Center is currently undergoing a $500 million reimagination that is transforming every aspect of the iconic fashion destination. The project is creating a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood, produces an effortless arrival, parking and departure experience, and offers a perfectly curated retail lineup and superior destination dining. The center will be open throughout the renovation that is scheduled to be completed by holiday 2018.

 

To learn more about Beverly Center, please visit www.beverlycenter.com or find them on Facebook, Twitter or Instagram @beverlycenter.  

 

 

Four New Restaurants to Join Beverly Center’s Culinary Lineup as Part of its Complete Reimagination

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Posted May 22nd, 2017


Four New Restaurants to Join Beverly Center’s

Culinary Lineup as Part of its Complete Reimagination
More award-winning, exciting concepts will be announced this year

 

LOS ANGELES, May 22, 2017 – Taubman Centers, Inc. (NYSE: TCO) today announced four new restaurants will join Beverly Center’s culinary lineup as part of the shopping and dining destination’s $500 million reimagination. The restaurants -- Cal Mare, Eggslut, FARMHOUSE and Yardbird -- will be located on Level 1 and all are anticipated to open by the end of 2018. More award-winning, exciting concepts will be announced this year.

 

“We have always focused on food as a key component of Beverly Center’s renovation,” said Taubman’s Chief Operating Officer William Taubman. “In doing so, we have curated a collection of point-of-difference restaurants offering a variety of different cuisine and price points from which to choose. The experience will be unlike anything offered in the market today.”

 

Full-Service Restaurants:

 

Cal Mare by Chef Michael Mina
A brand new 8,200 square foot concept from James Beard Award-winning, Michelin-starred Chef Michael Mina, Cal Mare is a celebration of coastal Italian cuisine with Mediterranean and Californian influences. Conceived along with chef partner Adam Sobel, the menu will focus on seafood for satiating but light and healthy Italian meals. The restaurant’s design will evoke the vibrant seaside elegance of Italy’s Amalfi Coast with a nod to its contemporary southern California setting.

 

“It’s an honor to partner with Adam Sobel for Cal Mare at Beverly Center, as well as so many other chefs that will be lending their talents to The Street, A Michael Mina Social House, that we announced last year,” said Chef Mina. “I am incredibly excited to share our celebration of global cuisines and our truly dynamic spaces with the Los Angeles community.”

 

Located on Level 8, The Street will offer a variety of cuisine from Chef Mina and approximately 15 to 18 other chefs. The food will be served from hawker stations reminiscent of the great bazaars of the world. The venue’s indoor seating and outdoor dining terrace offer incredible views of the Hollywood Hills and downtown Los Angeles.

 

FARMHOUSE by Chef Laurent Halasz
FARMHOUSE celebrates California’s abundance of bounty from local farms, markets, dairies and purveyors, situated within a new informal dining experience at the revitalized Beverly Center. The menu will focus on a curation of four to six key ingredients per season that are at their peak freshness with rotating sharable dishes including vegetables, salads, meats, fishes, pizza and pastas, simply cooked in a wood-fired oven and wood grill. The 7,000 square foot space will be reminiscent of a modern California farmhouse with a relaxed feel, fire place, open kitchen and large bar.

 

FARMHOUSE is the brainchild of Laurent Halasz, who moved to Southern California from the South of France close to a decade ago, bringing with him a lifelong respect for quality ingredients and simple flavors.

 

Yardbird Southern Table & Bar by Chef John Kunkel

Yardbird will be a 6,000 square foot house of worship to farm-fresh ingredients, classic Southern cooking, culture and hospitality. Helmed by award-winning restaurateur John Kunkel, the original location was recognized by the James Beard Foundation as “Best New Restaurant” and was named among “America’s Best New Restaurants” by Bon Appétit. A modern take on Southern comfort means shared plates and critically acclaimed fried chicken, to name a few of the restaurants specialties. A crafted cocktail program and extensive bourbon menu round out Yardbird’s hospitable atmosphere that includes an outdoor patio. Los Angeles will be the third city for this concept that also has locations in Miami Beach and Las Vegas.

 

“We are very excited to be expanding into a major influencer city such as Los Angeles and to be able to call the Beverly Center our new home,” said Kunkel. “We have found a pretty unique niche with the Yardbird brand and think we will be a perfect fit among the other amazing restaurants in the space.”

 

Fast-Casual Restaurant:

 

Eggslut

Eggslut is a chef driven, gourmet food concept founded in 2011. It’s inspired by a true love for eggs. The menu is a balance of comfort and innovation, celebrating food that appeals to both a novice and extreme foodie through classic comfort fare, all- encompassing its key ingredient -- eggs. No longer just a breakfast staple, Eggslut makes eggs appetizing all day, every day. The restaurant’s focus is on the quality and taste of its food, consistent presentation and great customer service.

 

Eggslut began as a food truck that roamed the streets of Los Angeles, eventually turning into a food stall in downtown L.A. Although the food truck has since retired, Eggslut has grown to multiple stores across Los Angeles and even in Las Vegas.

 

Said Eggslut’s founders: “We love food. We care about the way it looks and how it tastes and we strive to give one of the best breakfast experiences. We’re excited about our new location in the Beverly Center and know it will be a great place for us to reach more egg lovers.”

 

Importantly, each new restaurant at Beverly Center will be easily accessible by pedestrians at the street level, while a new, additional valet entrance and new parking technology will make for easy access for those traveling by car.

 

Beverly Center’s renovation is not only transforming the dining experience, the project will also create a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood and will expand the center’s perfectly curated retail lineup that covers everything from fast-fashion to luxury. Every store is open throughout the renovation that is scheduled to be completed by holiday 2018. For more details about the project, please visit beverlycenter.com/renovation, or visit Facebook, Twitter or Instagram @beverlycenter.

四间新餐厅即将加入比弗利中心的餐饮阵容

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Posted May 21st, 2017

新餐即将加入比弗利中心的餐饮阵

更多激动人心的获奖性概念即将在今年公布

 

 

洛杉矶, 2017年5月22日 - 塔博曼购物中心公司(NYSE:TCO)今日宣布四间新餐厅将会加入比弗利中心的餐饮阵容,成为该餐饮购物中心5亿美元翻新项目的一部分。餐厅-Cal Mare, Eggslut, FARMHOUSE 和Yardbird 将会落户于1层,并预计于2018年底开放。今年还将公布更多激动人心的获奖餐饮概念。

 

“我们一直将餐饮视为比弗利翻新项目的一个重要部分。”塔博曼的首席运营总监William Taubman 说道,“我们策划了一系列样式各异的餐厅,提供各种不同菜肴及价格。这样的体验是不同于如今业内所提供的餐饮体验的。”

 

全方位服务类餐厅:

 

Cal Mare Michael Mina 厨)

 

基于James Beard获奖者,米其林星级厨师Michael Mina 全新的8,200平方英尺理念而建成的Cal Mare 主打混合地中海和加州特色的沿海意大利菜肴。菜单由主厨及其合作伙伴Adam Sobel厨师共同打造,主打海鲜和清淡健康的意大利餐。餐厅的整体设计将展现意大利阿玛尔菲海岸生动优美的海滨景色,并融入一丝南加州现代主义色彩。

 

“能够与Adam Sobel 在比弗利中心合作,同时其他很多厨师也将为我们去年宣布的The Street(Michael Mina主厨策划的美食长廊)贡献自己的才能,让我感到非常荣幸的。“ Mina主厨说到。“我非常高兴能够与洛杉矶的居民们分享我们的全球美食以及真正充满动感的餐厅。”

 

位于8层的 The Street美食长廊,将提供Mina主厨及其他约15-18位厨师提供的各式美食。这些食物将来自世界各地的小摊位乃至大型集市。从餐厅内外的用餐席位可以欣赏好莱坞山及洛杉矶市中心的壮丽景色。

 

FARMHOUSE (Laurent Halasz

 

FARMHOUSE 展现了加州当地农场,市场,乳制品及供应商的丰富,并将这些元素整合成为比弗利中心一个新式非正式的用餐体验。菜单在每个季节将主要侧重于4-6种应季食材制作的菜肴,包括蔬菜,沙拉,肉,鱼,披萨和意大利面,只需在燃木烤炉和木质烤架上简单烹饪即可。这个7000平方英尺的空间将会让人联想到一个有着火炉,开放式厨房和大型酒吧的放松的现代化加州农舍。

 

FARMHOUSE 是Laurent Halasz的创意。Laurent Halasz在十年前带着他对优质食材和简单味道的毕生追求从法国南部搬到了南加州,

 

Yardbird Southern 馆&(主厨 John Kunkel

 

Yardbird 将是一个6000平方英尺的场所,这里推崇新鲜食材,经典的南加州烹调方式,文化和招待方式。由获奖餐厅管理者Joh Kunkel执掌,这个餐厅的位置曾被James Beard 组织评为 “最佳新餐厅”,并且被Bon Appétit列为“全美最佳新餐厅”之一。现代的南加舒适风格的表现方式之一是共享食物,以及备受赞誉的炸鸡,并以此来代表餐馆中的几个特色。Yardbird拥有室外的露台,提供手工鸡尾酒以及选择多样的菜单。这家餐馆也开在了迈阿密海滩和拉斯维加斯,洛杉矶将是第三个城市。

 

“我们非常高兴能扩张到如洛杉矶之类的主流城市并落户在比弗利中心。” Kunkel 表示,“我们为Yardbird这个品牌找到很好的定位,相信我们能够跟其他优秀的餐厅一样完美的融入这里”。

 

Fast-Casual Restaurant:

快捷休闲类餐厅:

 

Eggslut

 

Eggslut 成立于2011年,是一家厨师主导的美食概念餐厅。它的灵感来源于对于鸡蛋的热爱。菜单体现了便捷和创新,围绕主要食材-鸡蛋,用物美价廉吸引新人及“吃货”。Eggslut不再仅仅是早餐桌上的主食,而使鸡蛋成为了一整天甚至每一天都引人入胜的美味。这家餐厅注重食物质量和味道以及一如既往的良好服务展现。

 

Eggslut最初始于一辆扫荡洛杉矶各街道的快餐车,最终演变成了洛杉矶市中心的一个食品摊铺。虽然快餐车已经不复存在了,但是Eggslut 已经发展成遍布洛杉矶甚至拉斯维加斯的多家店铺。

 

Eggslut的创始人说到“我们热爱食物。我们在意它的外观和味道,并且我们努力提供最棒的早餐体验。我们对于在比弗利中心的新地点感到非常兴奋,我们相信那里将是一个非常棒的地方,可以让我们接触到更多喜爱鸡蛋的人。”

 

 

重要的是,比弗利中心的每个新餐厅都可以通过一层的的行人道抵达,同时一个新的额外代客泊车入口和新型停车方式也将为开车的游客们带来便利。

 

比弗利中心的翻修工程不仅局限于改善餐饮体验,同时这个项目也力图打造一个明亮、现代且高度便捷的比弗利中心,在外部环境、停车设施以及进出商场等方面为客户带来更优质的体验。装修后的中心还将提供更完美的品牌阵容并满足顾客从快速时尚到奢侈品的各式需求。中心在整修期间全面开放,装修预计将于2018年冬季假期完工。了解比弗利中心更多详情,请点击官网 www.beverlycenter.com 或在Facebook,Twitter和Instagram上关注我们@beverlycenter。或关注我们的新浪微博@比弗利中心BeverlyCenter 及微信(搜索BeverlyCenter)。