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Beverly Center

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Beverly Center is home to over 100 stores featuring the best in luxury, contemporary and fast fashion favorites all under one roof. Our unique retail collection is curated for the trend seekers and taste makers of LA and beyond, with a mix of everything high, low, and in-between. We feature luxury brands including Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. A unique contemporary assortment with COS, Halston Heritage, Sandro and Maje is paired with an expanded fast fashion collection, including LA’s largest Zara, a two level XXI Forever, H&M and Uniqlo.

Beverly Center will also bring together a one-of-a-kind lineup of over 10 chef-driven restaurants and fast-casual eateries, for food lovers and foodies alike. Featuring coastal Italian cuisine at Cal Mare, southern comfort favorites from Yardbird, farm to table dining at Farmhouse, a perfectly poached egg at Egg Slut and many more irresistible flavors.

The best in fashion and food await at the edge of Beverly Hills and West Hollywood at Beverly Center.

Address: 

Beverly Center

8500 Beverly Boulevard

Los Angeles, CA 90048 

Phone:  (310) 854-0071    

 

Website

www.beverlycenter.com

 

Size:                                      

884,000 sq. ft.

 

Opening Date:                    

March, 1982

 

Number of Stores:

Approximately 100

 

Anchors:                              

Macy’s, Macy’s Men’s Store and  Bloomingdale’s                   

 

Guest Services:                 

Visit our Guest Services desk located on Level 7, outside Macy's

 

Marketing and Sponsorship Director: 

Susie Vance 

svance@taubman.com

 

Ownership/Manager: 

The Taubman Company

200 East Long Lake Road, Suite 300

Bloomfield Hills, MI 48304-2324

Phone:  (248) 258-6800

www.taubman.com

 

Press Contact & Photography:

Jenn Deese
Jenn.Deese@pmkbnc.com
310-854-3212

Tocaya Organica : TOCAYA ORGANICA TO JOIN THE CULINARY LINEUP AT THE NEW BEVERLY CENTER

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Posted Mar 6th, 2018

TOCAYA ORGANICA TO JOIN THE CULINARY LINEUP AT THE NEW BEVERLY CENTER

 

MARCH 5, 2017 - LOS ANGELES, CA - The Madera Group, the LA-based hospitality company owned and operated by Tosh Berman and Amrou Manaseer, announced today, that its fresh-casual restaurant chain, Tocaya Organica, will join the new culinary lineup at the newly reimagined Beverly Center. Serving Modern Organic Mexican cuisine using locally-sourced organic ingredients, Tocaya Organica will be located on the street level of Beverly Center, off of the new 3rd Street Valet. The 4,000 square-foot location will feature the restaurant’s signature elevated design incorporating wood, stone and natural fabrics and will offer indoor and outdoor patio seating as well as an open kitchen.

 

“At Tocaya Organica, we are committed to better eating and using only high-quality ingredients.  We are thrilled to be expanding our reach with our new Beverly Center location, and to be joining what is poised to be LA’s newest dining destination,” said Tosh Berman, CEO and co-founder of The Madera Group.

 

Tocaya Organica’s versatile menu takes a unique vegan-first approach to their salads, tacos, bowls and burritos, while giving non-vegans the ability to opt in with their choice of grass-fed meat, free-range chicken, and fish that is fresh, never frozen.

 

Tocaya Organica includes locations in Venice, West Hollywood, Santa Monica and Playa Vista. The Madera Group’s expansion plan will include 16 locations by 2018 throughout Southern California and beyond including a Century City and San Diego location opening this spring.

 

ABOUT TOCAYA ORGANICA

Tocaya Organica was founded in Venice, CA in 2016 with a mission for better eating. The fresh casual restaurant serves Modern Organic Mexican cuisine with a chef-driven menu committed to sustainability and using locally-sourced organic ingredients. Tocaya Organica caters to a variety of dietary preferences including vegan, vegetarian and gluten-free, and uses sustainable fish and meats that are free of hormones, steroids and antibiotics. Tocaya Organica is open daily for lunch and dinner. The restaurant includes locations in Venice, West Hollywood, Santa Monica and Playa Vista with a Century City and San Diego, CA location opening this spring. The Madera Group’s expansion plan will include 16 locations by 2018. For more information, please visit:www.tocayaorganica.com or follow @tocayaorganica on Instagram, Facebook and Twitter.

 

ABOUT THE MADERA GROUP

Founded in 2013 by visionary entrepreneurs Tosh Berman and Amrou Manaseer, The Madera Group sets the new standard in lifestyle hospitality and sustainable dining. Comprised of a team of  creators, innovators and developers, The Madera Group is dedicated to the evolution of hospitality. Currently, The Madera Group develops, owns and operates a collection of leading restaurant venues, including Toca Madera and Tocaya Organica. The Madera Group’s strategic expansion will include an additional 40 venues opening throughout the U.S. and abroad. For more information, please visit www.themaderagroup.com.

Yardbird Southern Table & Bar - NOW OPEN: YARDBIRD SOUTHERN TABLE & BAR OPENS NEW OUTPOST APRIL 2018

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Posted Feb 26th, 2018

YARDBIRD SOUTHERN TABLE & BAR OPENS NEW OUTPOST APRIL 2018

The soul-satisfying dining experience soars to the West Coast

 

LOS ANGELES, CA. (February 26, 2018) - James Beard-nominated and award-winning Yardbird Southern Table & Bar will officially make its Los Angeles debut April 2018.  Yardbird Los Angeles will celebrate the grand opening with a star-studded red carpet event featuring a performance by country music group, Runaway June. Nestled within the newly reimagined Beverly Center, Yardbird Los Angeles will bring a truly unique concept to the City of Angels.  Focusing on the art of hospitality, the rustic, country-chic dining destination will showcase their internationally recognized upscale twist of Southern cuisine.  

 

The sophisticated, craftsman-style, 6,000 square-foot-space will feature down-home elements paying homage to Yardbird’s rural roots with a SoCal touch. Located conveniently on the street level of the luxury shopping destination, Yardbird Los Angeles will offer diners valet parking for easy access to the busy Los Angeles district. The sprawling open floorplan boasts indoor and outdoor seating options alongside meticulously designed private and semi-private spaces, optimal for special events.  The ultra-hospitable atmosphere will be accented with industrial age fixtures, warm lighting, sleek leather banquettes, eye-catching art, and beer taps adorned with vintage items found in America’s most inviting kitchens. 

 

Following suit of its sister locations in Miami, Las Vegas and Singapore, Yardbird Los Angeles will have a focused offering of farm fresh and locally sourced ingredients, seasonal options and savory signature plates that reflect local culture while maintaining Yardbird’s Southern DNA.  As Southern cuisine continues to expand in popularity internationally, Yardbird Los Angeles will complement their cozy bar scene with a world class cocktail program, uniquely curated by Joshua Holliday and set to feature over 100 bourbon and whiskey options. 

 

Helmed by award-winning restaurateur John Kunkel, Yardbird Southern Table & Bar is a best in class restaurant concept known for offering a unique and authentic dining experience built around the culture and traditions that are emblematic of the South. 

 

Kunkel states “We are excited to crack open the Los Angeles market and are committed to continually providing our guests with high-quality, made-from-scratch, classic Southern cuisine and exceptional customer service. Yardbird Los Angeles will offer guests a truly sensational dining experience highlighting the influence of California cuisine that will take the art of hospitality to a new level by combining a light yet flavorful menu with a venue designed for social gatherings.”

 

Yardbird Southern Table & Bar Los Angeles will be open seven days a week, serving lunch weekdays and dinner until 11:00 PM nightly. They will also be serving their foot stompin’, soul healin’ brunch on the weekends. For more information, please visit: www.runchickenrun.com,  Twitter(@YBSouthern) Instagram (@YBSouthern) and Facebook (www.facebook.com/YBSouthern) #SouthernWays.

 

ABOUT YARDBIRD SOUTHERN TABLE & BAR

Founded by John Kunkel in 2011, Yardbird Southern Table and Bar is founded on the premise of farm fresh ingredients, classic Southern cooking, culture and hospitality. Yardbird has received multiple accolades including a James Beard nomination for best new restaurant, the south’s best fried chicken by Southern Living, one of America’s best Bourbon Bars by the Bourbon Review, best new restaurant by Bon Appétit and Restaurant Hospitality Magazine’s “Coolest Multi-Concept Companies in the Land.”

BEVERLY CENTER COLLABORATES WITH LEADING WECHAT STICKER ANIMATION ARTIST MOMO WANG TO CELEBRATE THE YEAR OF THE DOG

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Posted Feb 15th, 2018

Southern California’s Premier Fashion Destination to Roll Out WeChat Stickers, In-Center Promotions and Giveaways for its

Lunar New Year 2018 Celebration

 

LOS ANGELES, CA. (February 15, 2018) - Beverly Center, Southern California's premier fashion destination, will be celebrating the 2018 Lunar New Year from February 16 to March 1, ushering in the Year of the Dog with an exclusive artist collaboration and seasonal red envelope promotions.                                                   

ARTIST COLLABORATION

Beverly Center has partnered with Momo Wang, the animator famous for creating one of the most downloaded WeChat sticker collections in China featuring her animated rabbit, Tuzki, to launch an exclusive Beverly Center mascot and WeChat sticker collection to commemorate the Year of the Dog.

Throughout the Year of the Dog, Beverly Center will launch six exclusive WeChat stickers to celebrate seasonal events, including LGBT pride month, Hollywood awards season, Black Friday and more. These commemorative stickers can be downloaded via the Beverly Center WeChat account, and will be featured in ongoing WeChat and Weibo campaigns throughout the year.

Momo Wang created the popular animated character Tuzki as an undergraduate at the Communication University of China. Since the launch of Tuzki, Momo has focused on comic storytelling with a distinct personal style, and published seven books in Taiwan, Hong Kong, Mainland China and Thailand. She now studies experimental animation at the California Institute of the Arts, where she pushes the boundaries of her art, connecting her new ideas and world view with Chinese traditional culture. She maintains a popular Chinese blog which she considers crucial to her growth as an artist. Momo has worked with leading brands such as Gap, Motorola, VANS, Chevrolet, HP, P&G, Canon, Nike and others.

“We are thrilled to launch this authentic and original creative collaboration, which engages Beverly Center directly with traveling Chinese consumers via the world’s most popular mobile application, WeChat, and its more than 960 million users,” commented Susan Vance, Marketing & Sponsorship Director at the Beverly Center. “This partnership is particularly exciting as Beverly Center expands its support of creators from a wide variety of backgrounds to express the indomitable welcoming spirit of Los Angeles.”

LUNAR NEW YEAR PROMOTIONS

Beverly Center will once again give away traditional red packets, called hongbao in Chinese, to celebrate the Lunar New Year holiday season. The red envelopes contain American Express gift cards of varying values for customers who spend more than $500 during their visit.

Visitors will also able to ring in the New Year with social media and mobile activations, such as using WeChat Shake to win limited edition products featuring the exclusive Beverly Center Year of the Dog mascot.

                                                           

“We are very excited to celebrate this heartwarming holiday with our loyal customers and visitors,” said Carlos Montenegro, Manager of Tourism and Guest Service at Beverly Center.  “We continue to build upon our industry-leading Chinese tourism program, and are delighted to be rolling out new services such as a WeChat-enabled digital Passport to Shopping, a WeChat -based concierge service and enhanced digital information and services for Chinese guests. We pride ourselves in delighting customers with an outstanding shopping experience and can’t wait to showcase what we have prepared at Beverly Center this Lunar New Year season.”

 

Beverly Center welcomes tourists from Asia and around the world to shop, eat and enjoy time with friends and family. Visitors are encouraged to follow Beverly Center on WeChat and Weibo and to participate in social media competitions to win a Montblanc Mahjong set by contributing their creative spirit to the Beverly Center this Lunar New Year.

 

ABOUT THE YEAR OF THE DOG

 

2018 is the Year of the Dog, according to the Lunar New Year calendar, and will commence on February 16th this year. The Chinese zodiac moves in a 12-year cycle, making those born in 1958, 1970, 1982, 1994, 2006, and 2018 born in the Year of the Dog. It is believed that a person's personality traits are influenced by the year of their birth animal. People born in the Year of the Dog are characterized as being responsible, helpful and loyal.

FARMHOUSE - NOW OPEN: FARMHOUSE RESTAURANT TO DEBUT ON MARCH 17, 2018

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Posted Feb 6th, 2018

FARMHOUSE RESTAURANT TO DEBUT ON MARCH 17, 2018

The upcoming dining destination redefines the restaurant model with an “Executive Farmer” leading the culinary philosophy and offerings

 

(Los Angeles; February 6, 2018)—Nathan Peitso, second-generation farmer of Kenter Canyon Farms, announces the opening of FARMHOUSE. Set to open on March 17, 2018 on the ground floor of the reimagined Beverly Center, FARMHOUSE redefines the traditional restaurant model by placing a farmer at the forefront of the business and thus creating a new culinary movement focused on collaboration with the region’s top farmers to grow and harvest ingredients dictating the dining destination’s dishes. Led by Peitso, in the unique role of Executive Farmer, FARMHOUSE provides seasonal farm-traceable “seed-to-plate” cuisine, presented in an atmosphere that evokes the restaurant’s name.

 

Executive Farmer and Menu Philosophy

The FARMHOUSE experience is deep-rooted in Southern California’s agriculture community and Nathan Peitso’s family farming legacy. As Executive Farmer, Peitso harnesses his heritage, along with teachings garnered from his mother, Andrea Crawford, long-revered by chefs for her expertise in farming through Kenter Canyon Farms, which will be reflective in a carefully crafted menu that is indicative of the region’s seasonality. Peitso plans each season’s rotating menu months in advance through the selection of seeds and varieties of produce utilizing his relationships with an assortment of local farms and network of purveyors beyond Kenter Canyon Farms—including the planting and harvesting of exclusive ingredients for FARMHOUSE.

 

“We operate in such an exciting time here in Southern California. Looking back to the 70s and 80s, whether here or in France, the culinary world experienced a significant turning point with a larger focus on utilizing fresh ingredients. Now, the revolution is evolving once again, as seen in the demand for quality over volume and low pricing, opening opportunities for small farms to impact how we eat today,” Peitso comments. “I am thrilled to showcase many of my friend farmers through the restaurant and introduce a variety of products that are oftentimes unavailable with larger production farms.”

 

Growing up amongst his mother’s lettuce fields, later morphing into today’s popular Kenter Canyon Farms, Peitso has an innate understanding of a wide range of produce including the best times and places to plant and harvest. During Peitso’s childhood, his mother befriended and grew specific varieties of greens for culinary legends Alice Waters and Wolfgang Puck. Through those relationships, Peitso witnessed at a young age the birth of the “farm-to-table” movement and has since dedicated his life to supporting farm-traceable food. Much like how his mother provided greens to restaurants, Peitso acts as a conduit, offering dishes made with only top-quality ingredients from hand-picked farms and artisans.

 

“Throughout Nathan’s childhood, cooking was a form of entertainment for our family. Tightly squeezed into our kitchen, I would put him to work chopping parsley and instilling in him the importance of forgoing fad microwave meals of the 80s and instead developing an appreciation of real, from-the-earth food,” says Crawford. “With the opening of FARMHOUSE, I see the passing of the baton as the teachings of his youth have come full circle, captured by his vision for a farm-forward restaurant.”

 

FARMHOUSE dishes showcase ingredients at their peak each month—all grown and harvested through ethical farming standards—such as nutty squash; dense baby romaine lettuce simply grilled; ripe heirloom tomatoes; sweet melons; aromatic fresh basil and mint. Looking forward to the Spring 2018 opening, the menu will debut with a focus on peas from Kong Farm, cauliflower from both Weiser Farm and Kong Farms, and carrots from Weiser Farms. As a nod to his personal dedication to the “never ever” farming methodology, responsibly farmed meat, poultry, and sustainable seafood will also be hand selected by Peitso.

 

“When approaching each season’s offerings, an in-depth understanding of our region’s bountiful agriculture is of the utmost importance,” Peitso says. “At FARMHOUSE, we only work within the specific windows of peakness in Southern California. Through that mindset, FARMHOUSE’s dishes highlight an uncomplicated presentation of each flavor profile, simply cooked on a wood-fired grill or oven. The less manipulation, the better—straight from the soil is always the best.”

 

The restaurant’s commitment to locally-sourced ingredients extends into the bakery. Drawing once again from his mother’s pedigree, and expertise in sourdough-based bread making, Pietso will rely on his family’s newly opened Roan Mills Bakery for all aspects of the wheat program—including the planting and perfecting of the harvested heirloom wheat through grain-specific milling techniques. Variations of wheat, grown by Peitso and Crawford for flavor and not high yield, will be used –such as the restaurant’s pasta flour which utilizes the ancient grain Durum separated from its natural semolina through a specialty sifting process personally perfected over many months by the mother/son duo. For the daily-produced brioche, FARMHOUSE will use California’s historically most popular wheat, Sonora Gold, known for its deep, nutty flavor. The process of customizing the grain is shown through the removal of 90% of the natural bran and milling slowly ensuring a low temperature to achieve a delicate, light flour for FARMHOUSE’s burger buns and other items.

 

“For me, FARMHOUSE represents and is inspired by the farming, milling, and baking of my mother,” Peitso states. “From allowing me to play beside her in the lettuce fields as a youngster, to our collaboration on growing and milling of wheat, she provided me with the instrumental tools that would shape how I view food.  In my eyes, FARMHOUSE firmly captures the lessons passed down from mother to son; generation to generation.”

 

Beverage Program

Adding to the farm-based menu, the restaurant presents a full bar and craft cocktail program. Offerings include regionally sourced craft beers in addition to a rotating seasonal brew, an approachable California wine list displayed on tap or in traditional bottles, and specialty cocktails with farm-traceable cold-pressed juices.

 

Space and Design

FARMHOUSE’s design integrates elements and materials of a traditional American farm elevated by contemporary finishes and treatments in a well-balanced aesthetic.  Welcoming guests includes a large open kitchen, lined with shelves of canned and preserved items evoking a farmer’s pantry, along with a wood-fired oven and expansive grill. The 7,000 square feet space is seamlessly divided into intimate areas including a “living room” with a marquee fireplace, a “greenhouse” atrium with floor-to-ceiling windows, and a “farmer’s table” enclave. Materials and design elements found throughout the restaurant include craftsman-style moldings, wooden ceilings, slate and oak floors, exposed brick, and vintage wallpaper.

 

FARMHOUSE is located at 8500 Beverly Blvd. on the street level of Beverly Center in Los Angeles. Convenient valet parking is available by entering the building on Third Street. FARMHOUSE will debut with dinner service on March 17, 2018, followed by lunch and weekend brunch to commence in Spring/Summer 2018. For more information, and to stay up to date on opening announcements, please visit the website: http://www.thefarmhousela.com. An introductory video exploring FARMHOUSE’s philosophy and Nathan Peitso’s background can also be found here.

BEVERLY CENTER ART PROGRAM SHOWCASES NEW INSTALLATIONS BY ARTISTS LIZ LARNER, HARSH PATEL, AND GARY SIMMONS

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Posted Dec 12th, 2017

BEVERLY CENTER ART PROGRAM SHOWCASES NEW INSTALLATIONS BY ARTISTS LIZ LARNER, HARSH PATEL, AND GARY SIMMONS

 

LOS ANGELES, December 12, 2017 – Today, Beverly Center reveals the third phase of its ongoing art program with three new interior art installations created by contemporary Los Angeles artists, with a fourth to be unveiled in January 2018.

 

Curated by Jenelle Porter in association with the Hammer Museum, the following works are now on display:

  • Liz Larner: on, beneath, above, inside and beside us, 2017

Liz Larner makes sculpture and installations that expand the possibilities of space, color, materials, volume and perception with a range of material including textiles, papier-mâché, stainless steel and mineral rocks. For this project, the material and symbolic qualities of California minerals inspired Larner to transform Level 8 of Beverly Center into a mineral cave. Her installation encompasses images of minerals to signify that minerals are everywhere, including in clothes, scaffolding, floors, sunglasses, makeup, paint, food, and even computers.

 

  • Harsh Patel: 2D, 2017

Harsh Patel is a graphic designer whose work seeks to explore and expand the graphic design canon from one historically biased toward European designers to one that includes Eastern and Asian visual traditions. For Beverly Center’s Level 7, Patel’s project points to the ways both graphic design, in its diversity, and shopping centers can draw together people from varied cultures and classes. The “letters” Patel has constructed are a mix of elements such as graffiti, comics, letter fragments and obscure typefaces. Some of the forms are instantly recognizable, such as a scissor blade and handle; others are abstractions. Patel’s letterforms demonstrate that what constitutes letters and reading is being rapidly transformed by technology and globalization.

 

  • Gary Simmons: Posted Bills, 2017

Gary Simmons is a visual artist whose work explores the icons and stereotypes of American popular culture and history. At Beverly Center Simmons adopts the look of flypasted barricades by “papering” on the temporary construction walls on Level 6. Simmons mixes a range of found imagery from concerts to hot rod shows, which he sources on the Internet and then manipulates them to construct new, vibrant images. “It’s visual sampling, in the way that music has long sampled from what came before it,” Simmons says of this artwork. “They all kind of feed off of each other.”

 

Arriving in January 2018, Beverly Center will premiere a final temporary art installation:

 

  • Tanya Aguiñiga: Feminine Occult, 2018

Tanya Aguiñiga uses craft as a performative medium to generate dialogues about identity, culture and gender while creating community. Her work, installed on Level 8 of Beverly Center, will be a sculptural seating installation combining luxury materials with simple shapes including massive, oversized rope knots that are like drawings in space, frozen in an unfamiliar and seductive alchemy. Visitors will be able to sit, relax, and experience first-hand the artist’s delightful play of materials.

 

Beverly Center first debuted the art program in July 2016 as a way to activate construction areas during the ongoing renovation. Since the introduction of the program thirteen local artists and their works have been featured throughout the interior and exterior of the center.

 

Beverly Center is currently undergoing a $500 million reimagination that is transforming every aspect of the iconic fashion destination. The project is creating a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood, produces an effortless arrival, parking and departure experience, and offers a perfectly curated retail lineup and superior destination dining. The center will be open throughout the renovation that is scheduled to be completed by holiday 2018.

 

To learn more about Beverly Center, please visit www.beverlycenter.com or find them on Facebook, Twitter or Instagram @beverlycenter.  

 

 

YARDBIRD SOUTHERN TABLE & BAR SET TO DEBUT LOS ANGELES OUTPOST SPRING 2018

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Posted Nov 27th, 2017

YARDBIRD SOUTHERN TABLE & BAR SET TO DEBUT LOS ANGELES OUTPOST SPRING 2018

The Classic Southern Style Eatery Expands with Fourth Location in

The Newly Reimagined Beverly Center

 

LOS ANGELES, CA. (November 16, 2017)- Yardbird Southern Table & Bar recently announced the opening of its new Los Angeles location. The James Beard-nominated and award-winning concept will be debuting in Spring 2018, joining an impressive lineup of chef-driven restaurants at the re-imagined Beverly Center in Los Angeles. Known as a house of worship to farm fresh ingredients, classic southern cooking, culture and hospitality, Yardbird Los Angeles will be a welcomed extension of the current locations in Miami, Las Vegas and Singapore.

 

Helmed by award-winning restaurateur John Kunkel, Yardbird Southern Table & Bar is a best in class, casual restaurant concept known for offering a unique and authentic dining experience built around the culture and traditions that are emblematic of the South. Recognized for its modern renditions of classic, home-style favorites, Yardbird is renowned for its southern staples including Chicken ‘n’ Watermelon ‘n’ Waffles, Deviled Eggs and house-made buttermilk biscuits. Yardbird’s critically acclaimed Lewellyn’s Fine Fried Chicken; a 100-year old family recipe, is prepped for 27-hours and dredged in cayenne-spiced flour before hitting the fryer. Time-honored recipes are punctuated by Yardbird’s warm and welcoming ambiance and soul-satisfying dining experience.

 

“We are very excited to be spreading our wings into a major influencer city such as Los Angeles and to be able to call Beverly Center our new home. Yardbird continues to be a best in class operator of southern casual dining both nationally and internationally,” says John Kunkel, CEO of 50 Eggs Inc.  “We pride ourselves in delivering an unparalleled dining experience and can’t wait to showcase what we’re all about at Beverly Center.”

 

Yardbird Southern Table & Bar Los Angeles will be open seven days a week, serving lunch weekdays and dinner until 11:00PM nightly. They will also be serving their foot stompin’, soul healin’ brunch on the weekends. For more information, please visit: www.runchickenrun.com,  Twitter(@YBSouthern) Instagram (@YBSouthern) and Facebook (www.facebook.com/YBSouthern).

 

ABOUT YARDBIRD SOUTHERN TABLE & BAR

Founded by John Kunkel in 2011, Yardbird Southern Table and Bar is founded on the premise of farm fresh ingredients, classic Southern cooking, culture and hospitality. Yardbird has received multiple accolades including a James Beard nomination for best new restaurant, the south’s best fried chicken by Southern Living, one of America’s best Bourbon Bars by the Bourbon Review and best new restaurant by Bon Appétit.

 

ABOUT BEVERLY CENTER

Beverly Center is Southern California’s premier fashion destination with more than 100 specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. The Center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of-difference stores like COS, Henri Bendel and Traffic, paired with the expanded fast fashion collection comprised of Uniqlo, H&M and XXI Forever and contemporary brands Halston Heritage, Sandro and Maje make Beverly Center the ultimate shopping experience.

 

高档炸鸡餐厅酒吧 Yardbird Southern Table&Bar将于2018年春在洛杉矶盛大开幕

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Posted Nov 27th, 2017

高档炸鸡餐厅酒吧 Yardbird Southern Table&Bar将于2018年春在洛杉矶盛大开幕

经典南加餐厅将于装修后的比弗利中心营业第四家分店

 

洛杉矶, 加州. (2017年11月16日)- Yardbird Southern Table&Bar最近宣布开设新的洛杉矶分店。 James Beard提名并获奖的概念将于2018年春季推出,加入洛杉矶重新设计翻新的比弗利中心(Beverly Center)的一系列令人印象深刻的厨师餐厅。 Yardbird洛杉矶被称为一个炸鸡爱好者的天堂,他们用种植新鲜的食材结合经典的南部烹饪,加上热情好客的文化,新洛杉矶分店将成为目前迈阿密,拉斯维加斯和新加坡地点的完美延伸。

 

Yardbird Southern Table&Bar餐厅由屡获殊荣的餐厅老板John Kunkel先生主持,是一家高档的休闲餐厅,提供以南部文化和传统为特色的独特而正宗的用餐体验。 Yardbird以其现代化的经典家居风格而闻名,其南部主食包括鸡肉西瓜,华夫饼,炖肉蛋和自制酪乳饼干。 Yardbird备受好评的Lewellyn's Fine Fried Chicken也是一个100岁的家庭食谱,炸鸡要准备27个小时,并在辣椒粉及面粉疏通之后放入炸炉。 Yardbird温馨亲切的氛围和令人心动的用餐体验,再加上悠久的食谱成为众多食客喜爱的理由。

 

“我们很高兴能够把我们的餐饮体验扩展到洛杉矶这样一个有影响力的城市,并能够把比弗利中心称为我们的新家。 Yardbird继续成为国内外南方休闲餐饮的最佳选择,“50 Eggs Inc.首席执行官John Kunkel表示,”我们为提供无与伦比的用餐体验感到自豪,迫不及待地想要在装修之后的比弗利中心展示我们地道南方美食“。

 

Yardbird Southern Table&Bar洛杉矶酒吧每周七天营业,平日供应午餐,晚餐。晚餐时间至晚上11:00时。他们也将在周末服务他们的炸鸡,以及知名的'灵魂healin'早午餐。欲了解更多信息,请访问:www.runchickenrun.com,Twitter(@YBSouthern)Instagram(@YBSouthern)和Facebook(www.facebook.com

 

关于YARDBIRD SOUTHERN TABLE&BAR

Yardbird Southern Table and Bar酒吧由John Kunkel于2011年创立,以农场新鲜食材,经典的南方烹饪,文化和热情好客的服务而出名。 Yardbird已经获得多项美食界殊荣,其中包括最佳新餐厅的James Beard提名,Southern Living南部最好的炸鸡,Bourbon Review美国最好的Bourbon酒吧之一,以及BonAppétit最好的新餐厅等荣誉。

 

 

关于塔博曼集团

塔博曼购物中心公司是标普中型股 400 指数的房地产信托投资基金,所拥有、租赁及或管理的 27 个地区性及超级地区性商购物中心及折扣购物中心座落于美国及亚洲。塔博曼旗下于美国的购物中心属美国地区性购物中心业内最具盈利价值的零售地产项目。 塔博曼购物中心公司于 1950 年成立,总部设于美国密西根州 Bloomfield Hills,其附属公司塔博曼亚洲成立于 2005年,其总部则设于香港。有关塔博曼购物中心公司的更多资讯,请流览公司网站:www.taubman.com。

 

关于比弗利中心

 

比弗利中心是享誉洛杉矶、比弗利山庄和好莱坞的国际知名旅游购物胜地和南加州首屈一指的购物中心,提供超过 100 家世界知名品牌的购物体验,其中包括大量奢侈品牌 ,如 Burberry、Dolce & Gabbana、Fendi、Gucci、Louis Vuitton、Prada、Saint Laurent 和 Salvatore Ferragamo,还坐拥 Bloomingdale’s 和Macy’s 两大百货公司。同时中心还拥有许多风格独特的店铺如 COS、Henri Bendel 及Traffic,以及飞速发展的时尚品牌 优衣库、H&M以及XXI Forever 。中心还有现代时装品牌如 Halston Heritage、 Sandro 和 Maje,致力于为您带来最佳的购物体验。

J. FALL GROUP BRINGS EASY’S TO BEVERLY CENTER IN LOS ANGELES SPRING 2018

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Posted Oct 26th, 2017


The Popular Burger Pop-Up from Restaurateur Jeremy Fall Transforms into a Modern Diner Amidst Beverly Center’s Reimagination

 

 

LOS ANGELES (October 26, 2017) – In Spring 2018, restaurateur Jeremy Fall and business partner Henry Costa of J. Fall Group will open Easy’s, a modern diner counter at Beverly Center in Los Angeles. A revival of the burger pop-up of the same name, which ran during Summer 2016 in Alvin Cailan’s Unit 120 incubator space in Chinatown, Easy’s will offer an expanded food, drink, and cocktail menu for breakfast, lunch, and dinner. Located at the 6th floor entrance, the 35-seat counter space will also feature a 100-seat adjacent patio.

 

Alongside Easy’s signature burger, the menu will offer elevated versions of old school diner fare, from classic salads to melted sandwiches to all-day breakfast dishes. Marquee menu items will include Duck Parmesan and Fried Chicken N’ Funnel Cake. Easy’s will offer a full cocktail menu featuring playful ingredients like Fruit Roll-Ups syrup, as well as boozy snow cones. Easy’s will also provide vintage View-Masters® on each table, showcasing indulgent food images from the menu.  

 

“The constant goal through each of my concepts is to redefine seemingly simple food, from breakfast to deli sandwiches. We strive for our diners to leave our restaurants with a new perspective on a dish they’ve had a thousand times,” says Owner Jeremy Fall. “I’ve always wanted to take on the burger and open a diner, but I wanted to do it right, because the burger market in LA is so saturated. The Easy’s pop-up last year was so successful that we started looking for a permanent location, and were lucky to find it within Beverly Center.”

 

This is the fourth restaurant for J. Fall Group; additional concepts in Los Angeles include Tinfoil in Highland Park and Nighthawk: Breakfast Bar in Venice, as well as the forthcoming Nighthawk: AM in Chicago, an all-day breakfast eatery opening in November 2017.

 

ABOUT JEREMY FALL  

 

Jeremy Fall made his professional debut at the age of 16 in 2006 as the marketing and promotions manager of the Avalon in Hollywood, producing both large- and small-scale events. In July 2014, Fall branched out on his own and launched Genesis, a pop-up concept that bridged the gap between bar and nightclub, hidden inside a vintage attic in Hollywood. Fall successfully transitioned from nightlife to food and beverage with his first restaurant, Nighthawk: Breakfast Bar, serving cocktails and elevated breakfast fare for dinner. Fall’s knack for coming up with innovative ways to build original concepts led to the creation of his second culinary endeavor, Tinfoil, a modern take on the bodega consisting of a liquor store in the front with a secret “speakeasy” deli in the back. Together with business partner Henry Costa, Fall created J. Fall Group, which will launch Nighthawk: AM, an all-day breakfast concept in Chicago in November 2017, as well as Easy’s, a reinterpretation of the classic diner opening in the Beverly Center in Spring 2018. As a Zagat 30 Under 30 honoree, 27-year-old Fall is only in the beginning phases of what promises to be a legendary career.

 

ABOUT HENRY COSTA


Henry Costa grew up in the suburbs of Philadelphia, where he first found a passion for food while helping his mother and other relatives cook for family gatherings. Henry’s role as an apprentice chef at Pano’s & Paul’s in Atlanta, GA opened his eyes to the culinary world. From unknowingly eating an entire tablespoon full of fresh wasabi for the first time to the initial bite of a perfectly sautéed skate wing in a beurre noisette, these culinary experiences turned him into the unrepentant foodie and restaurateur that he is today. Most recently, Henry partnered with restaurateur Jeremy Fall to create J. Fall Group, where Henry is an owner and managing member of concepts including Nighthawk: Breakfast Bar, Tinfoil, and the forthcoming Easy's in Los Angeles, and the group’s first Chicago concept, Nighthawk: AM, opening November 2017. Prior to his current ventures, he co-founded LINK Restaurant Group and co-owned and operated the highly rated LINK restaurant in Los Angeles.


ABOUT BEVERLY CENTER

 

Beverly Center is Southern California’s premier fashion destination with more than 100 distinctive stores reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. The center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of-difference stores like Henri Bendel and Traffic, paired with the expanded fast fashion collection comprised of Uniqlo, H&M and XXI Forever and contemporary brands COS, Halston Heritage, Sandro and Maje make Beverly Center the ultimate shopping experience.

 

ABOUT TAUBMAN

 

Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 27 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong. www.taubman.com.

•••

 


ADDRESS

8500 Beverly Boulevard

Los Angeles, CA 90048

 

 

SOCIAL

Instagram: @easysdiner

Facebook: @easysdiner

 


MEDIA CONTACT:

WHITE OAK COMMUNICATIONS

Sarah Jenkins | Skyler Okey

310.920.1486 | 858.243.3221

sarah@wearewhiteoak.com | skyler@wearewhiteoak.com

 

 

J.FALL 集团旗下知名餐馆EASY’S将在2018年春季入驻洛杉矶比弗利中心

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Posted Oct 26th, 2017


Jeremy Fall流行美式堡餐店将在比弗利中心目提供新式摩登餐

 

洛杉(十月 xx, 2017) 2018年春季,Jeremy Fall餐厅和其商业合作伙伴Henry Costa将会在洛杉矶比弗利中心开张营业旗下的Easy’s餐厅。Easy’s汉堡店之前在中国城的Alvin Cailan单元服务食客,这次快闪店将也将是Easy’s汉堡快闪店自己的进步与革新。据悉,Easy’s汉堡店将会为比弗利中心顾客及食客提供包括早、午、晚餐在内的多元餐饮服务。该餐馆将会在比弗利中心6楼的入口处,除了35个席位的柜台空间,也会有一个可以容纳100人的露台席位区。

 

除了Easy’s经典的汉堡,菜单还会包括美食传统沙拉、烤芝士三明治、还有早餐饮食。Marquee菜单包含意大利干奶酪鸭、炸鸡、和蛋糕。 Easy’s也会提供一份经典鸡尾酒菜单,将会有水果果浆、甜筒。Easy’s也会在每个餐桌上提供一个View Master展示菜单上的食物照片。

 

“我们目标一直都是重新定义简单的食物,无论是早餐,还是熟食三明治。我们努力让每一个离开我们参观的食客都能对他们吃过千遍的食物产生新的味觉体验。” Jeremy Fall如是说。 “我想要开一家汉堡店已经很久了,一直迟迟没有开的原因就是想要开一家绝佳的汉堡店,因为洛杉矶的汉堡市场已经饱和了。Easy’s去年的快闪店取得了空前的成功,所以自那时起,我们就在考虑找一个固定地点,开一家汉堡餐厅,很幸运我们找到了比弗利中心”

 

这是J. Fall集团的第四家餐厅;其他的餐厅包括在Highland Park(高地公园)的Tinfoil餐厅; 在Venice(威尼斯)的早餐吧,以及即将在芝加哥开张的Nighthawk:AM概念店。一家将于2017年11月开张的精品早餐店。


关于JEREMY FALL

 

Jeremy Fall在2016年16岁的时候就开启了职业生涯。那时,他已经被提报为好莱坞Avalon的市场经理,负责各种大小型活动。在2014年7月,秋季,他开发了一个叫做Genesis的概念快闪店,完美的把酒吧和夜店的概念结合到了一起,还有复古的阁楼在上面。 Fall成功的把夜店的食物和饮品带到了Nighthawk早餐餐厅,在那里为大家提供鸡尾酒及其他高级早餐。 Fall的无限创意也很快帮他开启了他的第二家餐厅,Tinfoil,一个现代的酒肆,在酒肆的后方还有一个熟食区。Fall跟自己的商业合作伙伴Henry Costa,一起创立了J. Fall集团,并且于2017年11月在芝加哥开张了Nightaw:AM餐厅,并计划在2018年春于比弗利中心开启Easy’s餐厅。作为Zagat美食集团集团的30个荣誉美食企业家之一,27岁的Fall还在他辉煌职业生涯的开端。


关于HENRY COSTA

 

Henry Costa在费城的郊区长大,他发现他对于美食的热情都是来自于他的母亲跟他的厨师亲戚的影响。Henry在亚特兰大的Pano’s&Paul做过学徒,GA也为他的美食之旅打开了眼界。从在没有听说过要吃什么的情况下吃山葵,到品尝嫩煎焦化黄油的鸡翅,这些美食旅程都成就了今天的他。最近,Henry跟Jeremy Fall联合建立了J. Fall集团,作为集团所有者和管理人,他管理包括Nightawk早餐吧, Tinfoil, 以及洛杉矶即将开张的Easy’s,和芝加哥即将于11月开张的概念店Nightawk:AM。在创立J. Fall集团之前,他还是LINK酒店集团的联合创始人,并且在洛杉矶地区共同拥有和运营了一家餐馆。


关于比弗利中心

 

关于比弗利中心 Beverly Center 比弗利中心是享誉洛杉矶、比弗利山庄和好莱坞的国际知名旅游购物胜地和南加州首屈一指的购物中心,提供超过 100 家世界知名品牌的购物体验,其中包括大量奢侈品牌 ,如 Burberry、Dolce & Gabbana、Fendi、Gucci、Louis Vuitton、Prada、Saint Laurent 和 Salvatore Ferragamo,还坐拥 Bloomingdale’s 和 Macy's 两大百货公司。同时中心还拥有许多风格独特的店铺如 Henri Bendel 及 Traffic,以及飞速发展的时尚品牌 优衣库、XXI Forever 和 H&M 。中心还有现代时装品牌如 COS, Halston Heritage、 Sandro 和 Maje,致力为为您带来最佳的购物体验。


关于塔博曼

 

塔博曼购物中心公司是标普中型股 400 指数的房地产信托投资基金,所拥有、租赁及或管理的 27 个地区性及超级地区性商购物中心及折扣购物中心座落于美国及亚洲。塔博曼旗下于美国的购物中心属美国地区性购物中心业内最具盈利价值的零售地产项目。 塔博曼购物中心公司于 1950 年成立,总部设于美国密西根州 Bloomfield Hills,其附属公司塔博曼亚洲成立于 2005年,其总部则设于香港。有关塔博曼购物中心公司的更多资讯,请流览公司网站:www.taubman.com。

 

地址:                                   社交媒体:

8500 Beverly Boulevard          Instagram:@easysdiner

洛杉矶, CA 90048                  Facebook:@easydiner

 

媒体垂询:

WHITE OAK COMMUNICATIONS

Sarah Jenkins| Skyler Okey

310.920.1486| 858.243.3221

sarah@wearewhiteoak.com| skyler@weareewhiteoak.com

ZARA比弗利中心店2017年圣诞购物季盛大开张 ZARA是比弗利中心5亿美元“旧貌换新颜”翻新计划中入驻的第一个新品牌。

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Posted Aug 15th, 2017

ZARA比弗利中心店2017年圣诞购物季盛大开张
ZARA是比弗利中心5亿美元“旧貌换新颜”翻新计划中入驻的第一个新品牌。

洛杉矶2017年X月X日讯——全球知名时尚品牌Zara将于2017年秋季入驻洛杉矶比弗利中心。新店面约有2628平方米,提供从男士时装、女士时装到儿童时装全线产品。开张之后,Zara将位于六楼靠近中庭的位置。

对于Zara新店入驻,比弗利中心市场营销主管Susan Vance女士这样说道:“比弗利中心一直致力于为我们的顾客提供一流的购物体验和服务。我们非常高兴地欢迎Zara在这个秋季加入我们。 届时,Zara将每周更新两次库存,为顾客创造了一个全新的购物体验,形成‘看中就买’的习惯。因为顾客不当机立断的话,看中的货品很快就会下架。”

比弗利中心正在进行耗资5亿美元的的翻新,精心雕琢每个细节,致力于将比弗利中心打造成洛杉矶的时尚坐标。这项工程将赋予比弗利中心明亮的现代化外表,与周围社区融为一体,出入便利,停车无压力,更为顾客提供了完美的品牌阵容以及高档的餐饮服务。比弗利中心在翻新中仍然正常营业。翻新工程计划将在2018年圣诞节正式完工。

欲了解比弗利中心更多资讯,请前往比弗利中心官网:www.beverlycenter.com,或关注比弗利中心官方Facebook、Twitter或Instragram账号@beverlycenter。同时也欢迎关注官方微博@比弗利中心BeverlyCenter 以及官方微信 BeverlyCenter。

Four New Restaurants to Join Beverly Center’s Culinary Lineup as Part of its Complete Reimagination

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Posted May 22nd, 2017


Four New Restaurants to Join Beverly Center’s

Culinary Lineup as Part of its Complete Reimagination
More award-winning, exciting concepts will be announced this year

 

LOS ANGELES, May 22, 2017 – Taubman Centers, Inc. (NYSE: TCO) today announced four new restaurants will join Beverly Center’s culinary lineup as part of the shopping and dining destination’s $500 million reimagination. The restaurants -- Cal Mare, Eggslut, FARMHOUSE and Yardbird -- will be located on Level 1 and all are anticipated to open by the end of 2018. More award-winning, exciting concepts will be announced this year.

 

“We have always focused on food as a key component of Beverly Center’s renovation,” said Taubman’s Chief Operating Officer William Taubman. “In doing so, we have curated a collection of point-of-difference restaurants offering a variety of different cuisine and price points from which to choose. The experience will be unlike anything offered in the market today.”

 

Full-Service Restaurants:

 

Cal Mare by Chef Michael Mina
A brand new 8,200 square foot concept from James Beard Award-winning, Michelin-starred Chef Michael Mina, Cal Mare is a celebration of coastal Italian cuisine with Mediterranean and Californian influences. Conceived along with chef partner Adam Sobel, the menu will focus on seafood for satiating but light and healthy Italian meals. The restaurant’s design will evoke the vibrant seaside elegance of Italy’s Amalfi Coast with a nod to its contemporary southern California setting.

 

“It’s an honor to partner with Adam Sobel for Cal Mare at Beverly Center, as well as so many other chefs that will be lending their talents to The Street, A Michael Mina Social House, that we announced last year,” said Chef Mina. “I am incredibly excited to share our celebration of global cuisines and our truly dynamic spaces with the Los Angeles community.”

 

Located on Level 8, The Street will offer a variety of cuisine from Chef Mina and approximately 15 to 18 other chefs. The food will be served from hawker stations reminiscent of the great bazaars of the world. The venue’s indoor seating and outdoor dining terrace offer incredible views of the Hollywood Hills and downtown Los Angeles.

 

FARMHOUSE by Chef Laurent Halasz
FARMHOUSE celebrates California’s abundance of bounty from local farms, markets, dairies and purveyors, situated within a new informal dining experience at the revitalized Beverly Center. The menu will focus on a curation of four to six key ingredients per season that are at their peak freshness with rotating sharable dishes including vegetables, salads, meats, fishes, pizza and pastas, simply cooked in a wood-fired oven and wood grill. The 7,000 square foot space will be reminiscent of a modern California farmhouse with a relaxed feel, fire place, open kitchen and large bar.

 

FARMHOUSE is the brainchild of Laurent Halasz, who moved to Southern California from the South of France close to a decade ago, bringing with him a lifelong respect for quality ingredients and simple flavors.

 

Yardbird Southern Table & Bar by Chef John Kunkel

Yardbird will be a 6,000 square foot house of worship to farm-fresh ingredients, classic Southern cooking, culture and hospitality. Helmed by award-winning restaurateur John Kunkel, the original location was recognized by the James Beard Foundation as “Best New Restaurant” and was named among “America’s Best New Restaurants” by Bon Appétit. A modern take on Southern comfort means shared plates and critically acclaimed fried chicken, to name a few of the restaurants specialties. A crafted cocktail program and extensive bourbon menu round out Yardbird’s hospitable atmosphere that includes an outdoor patio. Los Angeles will be the third city for this concept that also has locations in Miami Beach and Las Vegas.

 

“We are very excited to be expanding into a major influencer city such as Los Angeles and to be able to call the Beverly Center our new home,” said Kunkel. “We have found a pretty unique niche with the Yardbird brand and think we will be a perfect fit among the other amazing restaurants in the space.”

 

Fast-Casual Restaurant:

 

Eggslut

Eggslut is a chef driven, gourmet food concept founded in 2011. It’s inspired by a true love for eggs. The menu is a balance of comfort and innovation, celebrating food that appeals to both a novice and extreme foodie through classic comfort fare, all- encompassing its key ingredient -- eggs. No longer just a breakfast staple, Eggslut makes eggs appetizing all day, every day. The restaurant’s focus is on the quality and taste of its food, consistent presentation and great customer service.

 

Eggslut began as a food truck that roamed the streets of Los Angeles, eventually turning into a food stall in downtown L.A. Although the food truck has since retired, Eggslut has grown to multiple stores across Los Angeles and even in Las Vegas.

 

Said Eggslut’s founders: “We love food. We care about the way it looks and how it tastes and we strive to give one of the best breakfast experiences. We’re excited about our new location in the Beverly Center and know it will be a great place for us to reach more egg lovers.”

 

Importantly, each new restaurant at Beverly Center will be easily accessible by pedestrians at the street level, while a new, additional valet entrance and new parking technology will make for easy access for those traveling by car.

 

Beverly Center’s renovation is not only transforming the dining experience, the project will also create a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood and will expand the center’s perfectly curated retail lineup that covers everything from fast-fashion to luxury. Every store is open throughout the renovation that is scheduled to be completed by holiday 2018. For more details about the project, please visit beverlycenter.com/renovation, or visit Facebook, Twitter or Instagram @beverlycenter.

四间新餐厅即将加入比弗利中心的餐饮阵容

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Posted May 21st, 2017

新餐即将加入比弗利中心的餐饮阵

更多激动人心的获奖性概念即将在今年公布

 

 

洛杉矶, 2017年5月22日 - 塔博曼购物中心公司(NYSE:TCO)今日宣布四间新餐厅将会加入比弗利中心的餐饮阵容,成为该餐饮购物中心5亿美元翻新项目的一部分。餐厅-Cal Mare, Eggslut, FARMHOUSE 和Yardbird 将会落户于1层,并预计于2018年底开放。今年还将公布更多激动人心的获奖餐饮概念。

 

“我们一直将餐饮视为比弗利翻新项目的一个重要部分。”塔博曼的首席运营总监William Taubman 说道,“我们策划了一系列样式各异的餐厅,提供各种不同菜肴及价格。这样的体验是不同于如今业内所提供的餐饮体验的。”

 

全方位服务类餐厅:

 

Cal Mare Michael Mina 厨)

 

基于James Beard获奖者,米其林星级厨师Michael Mina 全新的8,200平方英尺理念而建成的Cal Mare 主打混合地中海和加州特色的沿海意大利菜肴。菜单由主厨及其合作伙伴Adam Sobel厨师共同打造,主打海鲜和清淡健康的意大利餐。餐厅的整体设计将展现意大利阿玛尔菲海岸生动优美的海滨景色,并融入一丝南加州现代主义色彩。

 

“能够与Adam Sobel 在比弗利中心合作,同时其他很多厨师也将为我们去年宣布的The Street(Michael Mina主厨策划的美食长廊)贡献自己的才能,让我感到非常荣幸的。“ Mina主厨说到。“我非常高兴能够与洛杉矶的居民们分享我们的全球美食以及真正充满动感的餐厅。”

 

位于8层的 The Street美食长廊,将提供Mina主厨及其他约15-18位厨师提供的各式美食。这些食物将来自世界各地的小摊位乃至大型集市。从餐厅内外的用餐席位可以欣赏好莱坞山及洛杉矶市中心的壮丽景色。

 

FARMHOUSE (Laurent Halasz

 

FARMHOUSE 展现了加州当地农场,市场,乳制品及供应商的丰富,并将这些元素整合成为比弗利中心一个新式非正式的用餐体验。菜单在每个季节将主要侧重于4-6种应季食材制作的菜肴,包括蔬菜,沙拉,肉,鱼,披萨和意大利面,只需在燃木烤炉和木质烤架上简单烹饪即可。这个7000平方英尺的空间将会让人联想到一个有着火炉,开放式厨房和大型酒吧的放松的现代化加州农舍。

 

FARMHOUSE 是Laurent Halasz的创意。Laurent Halasz在十年前带着他对优质食材和简单味道的毕生追求从法国南部搬到了南加州,

 

Yardbird Southern 馆&(主厨 John Kunkel

 

Yardbird 将是一个6000平方英尺的场所,这里推崇新鲜食材,经典的南加州烹调方式,文化和招待方式。由获奖餐厅管理者Joh Kunkel执掌,这个餐厅的位置曾被James Beard 组织评为 “最佳新餐厅”,并且被Bon Appétit列为“全美最佳新餐厅”之一。现代的南加舒适风格的表现方式之一是共享食物,以及备受赞誉的炸鸡,并以此来代表餐馆中的几个特色。Yardbird拥有室外的露台,提供手工鸡尾酒以及选择多样的菜单。这家餐馆也开在了迈阿密海滩和拉斯维加斯,洛杉矶将是第三个城市。

 

“我们非常高兴能扩张到如洛杉矶之类的主流城市并落户在比弗利中心。” Kunkel 表示,“我们为Yardbird这个品牌找到很好的定位,相信我们能够跟其他优秀的餐厅一样完美的融入这里”。

 

Fast-Casual Restaurant:

快捷休闲类餐厅:

 

Eggslut

 

Eggslut 成立于2011年,是一家厨师主导的美食概念餐厅。它的灵感来源于对于鸡蛋的热爱。菜单体现了便捷和创新,围绕主要食材-鸡蛋,用物美价廉吸引新人及“吃货”。Eggslut不再仅仅是早餐桌上的主食,而使鸡蛋成为了一整天甚至每一天都引人入胜的美味。这家餐厅注重食物质量和味道以及一如既往的良好服务展现。

 

Eggslut最初始于一辆扫荡洛杉矶各街道的快餐车,最终演变成了洛杉矶市中心的一个食品摊铺。虽然快餐车已经不复存在了,但是Eggslut 已经发展成遍布洛杉矶甚至拉斯维加斯的多家店铺。

 

Eggslut的创始人说到“我们热爱食物。我们在意它的外观和味道,并且我们努力提供最棒的早餐体验。我们对于在比弗利中心的新地点感到非常兴奋,我们相信那里将是一个非常棒的地方,可以让我们接触到更多喜爱鸡蛋的人。”

 

 

重要的是,比弗利中心的每个新餐厅都可以通过一层的的行人道抵达,同时一个新的额外代客泊车入口和新型停车方式也将为开车的游客们带来便利。

 

比弗利中心的翻修工程不仅局限于改善餐饮体验,同时这个项目也力图打造一个明亮、现代且高度便捷的比弗利中心,在外部环境、停车设施以及进出商场等方面为客户带来更优质的体验。装修后的中心还将提供更完美的品牌阵容并满足顾客从快速时尚到奢侈品的各式需求。中心在整修期间全面开放,装修预计将于2018年冬季假期完工。了解比弗利中心更多详情,请点击官网 www.beverlycenter.com 或在Facebook,Twitter和Instagram上关注我们@beverlycenter。或关注我们的新浪微博@比弗利中心BeverlyCenter 及微信(搜索BeverlyCenter)。