Beverly Center is home to over 100 stores featuring the best in luxury, contemporary and fast fashion favorites all under one roof. Our unique retail collection is curated for the trend seekers and taste makers of LA and beyond, with a mix of everything high, low, and in-between. We feature luxury brands including Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. A unique contemporary assortment with COS, Halston Heritage, Sandro and Maje is paired with an expanded fast fashion collection, including LA’s largest Zara, a two level XXI Forever, H&M and Uniqlo.
Beverly Center will also bring together a one-of-a-kind lineup of over 10 chef-driven restaurants and fast-casual eateries, for food lovers and foodies alike. Featuring coastal Italian cuisine at Cal Mare, southern comfort favorites from Yardbird, farm to table dining at Farmhouse, a perfectly poached egg at Egg Slut and many more irresistible flavors.
The best in fashion and food await at the edge of Beverly Hills and West Hollywood at Beverly Center.
8500 Beverly Boulevard
Los Angeles, CA 90048
Phone: (310) 854-0071
884,000 sq. ft.
Number of Stores:
Macy’s, Macy’s Men’s Store and Bloomingdale’s
Visit our Guest Services desk located on Level 7, outside Macy's
Marketing and Sponsorship Director:
The Taubman Company
200 East Long Lake Road, Suite 300
Bloomfield Hills, MI 48304-2324
Phone: (248) 258-6800
Press Contact & Photography:
Posted Aug 8th, 2018
PITCHOUN! BAKERY BRINGS A FRENCH FLAIR TO REIMAGINED BEVERLY CENTER
New Neighborhood Bakery and Café Offers Flaky Pastries, Fresh Bread, Delicious Salads and Gourmet Sandwiches to Locals and Visitors Alike
Los Angeles, CA (August 8, 2018) – The wait for the highly anticipated second location of beloved French boulangerie and patisserie Pitchoun! is over: the family owned-and-operated bakery and café is now open at Beverly Center. Beginning today, the newest addition to the reimagined Beverly Center will offer a limited menu to diners during scaled back hours, with regular hours and full menu offerings beginning on August 13.
The artisanal bakery is known for its commitment to classic techniques and uses only French butter and authentic techniques when creating its flaky pastries, incredible baguettes, fresh salads, gourmet sandwiches and much more. The second location has long been in the works for owners Frédéric and Fabienne Souliès, a French couple with a deep love for the culinary arts. It combines Frédéric’s background in traditional French baking and farming with Fabienne’s knowledge of Mediterranean- Italian cuisine to create a menu that caters to every palate and preference. The original location in Downtown Los Angeles has already established itself as a staple for the hustle and bustle of the city, and now the Souliès family could not be more excited to join the new Beverly Grove neighborhood.
“We have always been dedicated to bringing our love of quality baked goods and pastries to Angelenos who are looking for an experience outside the typical café,” said Fabienne. “Our goal when we opened our first bakery was to bring classic French pastries and breads to the dynamic food scene in Los Angeles. To be able to expand to Beverly Center is an incredible dream come true, and we cannot wait to share what we’ve cooked up with our new neighbors!”
In keeping with French tradition, the secret to the expansive Pitchoun! menu is highlighting fresh, quality ingredients and a daily bake off that occurs in the early hours of the morning. Absolutely everything is made in house, even down to the jams, yogurts, chocolates and array of vinaigrettes used across the menu. All fresh ingredients are sourced locally; the bread, “Le Pain”, is made from scratch daily using simple ingredients, including premium and organic flours and filtered water and absolutely no fillers; the “viennoiseries”, or morning pastries, are hand-rolled and laminated multiple times to master a perfectly flaky treat; and several colorful “patisseries fines”, or fine pastries, including beautiful macarons, eclairs, or tarts, hand-made daily with a gluten free tart shell and featuring fresh fruit & custards.
Unique to the new location, Pitchoun! will offer several sweet and savory items exclusively available at the new location, including the Beverly Lemon Turnover, delicious baked puff pastry filled with lemon custard, and a Pitchoun! original creation called Paris-Beverly, a twist on the traditional Paris- Brest choux dessert, with praline flavored cream inside, available with a delicate praline cream as well as a Nutella filling. Additional surprise sweet and savory specials will also be available on site upon opening.
Fans of the downtown location will be pleased to discover that the Beverly Center location will also offer many of the same delectable morning pastries and afternoon bites they know and love. Made using a starter that is grown and nurtured in house, the crusty baguettes, country rye, sourdough, and ficelles are the perfect base to build a solid sandwich or accompany a cheeseboard, while buttery pastries such as the croissants, chocolate twists, kouign-amanns, and beignets are the ideal sweet pairing with a cup of coffee or tea. Or grab a millefeuille, giant raspberry macaron or dulce de leche éclair – a perfect dessert that can be enjoyed on its own! Stop by for breakfast or brunch to enjoy a classic French breakfast, with half a baguette and butter or homemade jam or soft-boiled eggs the Parisian way. For guests looking for a quick lunch fix, Pitchoun! has a wide array of specialty sandwiches and tartines, including a traditional Croque Monsieur or Jambon Brie, or the California- inspired Sunshine Tartine, as well as lighter salad options such as the Sheperd Salad, the Saigon Salad or the Monaco.
The bakery will also offer rotating specials, highlighting a new and seasonally inspired pastry, salad and sandwich each month. A selection of gluten-free breads and tarts are also available every day, and those looking to feed a crowd for corporate events or office gatherings can also make use of the large tarts and cakes or the incredible catering services for any event.
The 1500-square foot space, designed by the Souliès themselves, will offer plenty of comfortable seating both inside the main dining area as well as on a sundrenched outdoor terrace. The bakery offers a more crisp and modern design compared to the downtown location, fitting in very well into its hip new neighborhood. The café is bright and inviting, with white-washed brick walls and warm hardwood floors throughout. The space also tips its hat to many French designers, with a large and beautiful lamp from French designer Constance Guisset adorning the space, and imported Mullca chairs in the vintage industrial style seen in French schools in the last century set against modern Carrera-style bistro tables. Behind the rows and rows of pastries, a box window gives a direct view into the kitchen, letting diners catch a glimpse of the cooks hard at work. A chalkboard wall displayed over the counter offers up ongoing specials and tips and tricks for first time visitors and devoted fans alike. Pitchoun! has also commissioned French illustrator Hubert Poirot to create a large hand- painted mural against one of the interior walls, which will be revealed at Pitchoun!’s Grand Opening Celebration event on September 6. Down the line, Poirot will illustrate the opposite wall as well, into which a neon sign stating “La vie est belle” is incorporated. With large windows streaming in plenty of natural light, Pitchoun makes for a refreshing morning start or productive afternoon work space.
Pitchoun at Beverly Center is located at 8500 Beverly Blvd., Los Angeles, CA near the corner of West
3rd St. and San Vicente. The bakery is open on Wednesday, August 8 from 11:00am until 2:00pm, and from Thursday, August 9 until Sunday, August 12 from 8:00am until 3:00. From Wednesday through Friday, the limited menu will offer breads, pastries, coffee and tea, and on Saturday and Sunday the limited menu will expand slightly to include lunch offerings. Pitchoun! Bakery will open fully, with full hours and menu offerings, on Monday, August 13 and will be open Monday through Friday from 7:00am until 5:00pm, on Saturdays from 8:00am until 5:00pm and on Sundays from 8:00am until 4:00pm. For more information, visit pitchounbakery.com or follow along on Instagram, Facebook and Twitter @pitchounbakery or #pitchounbeverly.
Posted Jul 25th, 2018
Since 1977, Michael and Sara Moldovan have established themselves as a major fashion influence on the Los Angeles scene. The couple opened their first clothing boutique on Hollywood Boulevard and the store quickly became a destination for up and coming young Hollywood. After moving to the newly opened Beverly Center in 1984 under the moniker TRAFFIC LOS ANGELES, their selection of emerging European designers quickly made TRAFFIC the go-to destination for musicians, celebrities, actors, and costume designers.
Today, the Moldovan’s instinctive ability to spot and support new trends and talent has earned TRAFFIC both an unrivaled relationship with designers and a loyal industry clientele. This devoted clientele includes style leaders, influencers, stylists, and industry insiders from the world of music, film, and television. Thanks to their instincts and close connections with designers and customers, TRAFFIC has maintained its position at the forefront of Los Angeles’ brick and mortar retail destinations. “Customers come to TRAFFIC LOS ANGELES because they still want to enjoy a unique shopping experience.” says Sara, “True fashion lovers still enjoy a visually stimulating, colorful, and tactile experience. You just can't get that same feeling shopping online; it’s a completely different experience.” TRAFFIC is credited with being among the first West Coast stores to carry Dolce & Gabbana, Alexander McQueen, Paul Smith, Vivienne Westwood, Moschino, Dsquared2, and Off White. The store has been a trusted source for generations of customers seeking out everything from unique red carpet pieces to high-end streetwear. “We are always looking for the best eye-catching pieces and most innovative collections,” says Sara of their approach to buying. “We are always on the search for new designers and carry a differently curated selection than other stores internationally.”
The Moldovans have significantly expanded their business into a leading fashion force with locations in The Joule Hotel Dallas and in Los Angeles’ Beverly Center.
As part of the reimagination of Beverly Center, TRAFFIC LOS ANGELES is moving into a new 6000 sq ft space and appointed Tom Dixon’s Design Research Studio for the store design. TRAFFIC will maintain its aesthetic while creating a modern and functional infrastructure for their ever-changing merchandise presentation. “TOM DIXON’S design aesthetic was a “love at first sight” experience for us,” say the Moldovans. “We completely believe in their ability to make our vision of a new and modern TRAFFIC come true.”
The new space will feature two mirror-polished fluted stainless-steel entrances to create an impressive sense of arrival. Bold glazed windows will allow in light and once inside, customers can expect TRAFFIC’s signature concrete foundation complimented by an array of striking groupings of Tom Dixon’s iconic pendant lighting. The interior is divided by a sculptural central spine below a sprawling mirrored ceiling. In contrast to the hard- architectural shell, a soft, fluted, recycled leather backdrop wraps into a series of changing rooms. Each is divided by 11 foot circular suede curtains that when open, expose a luxurious hidden cluster of pendant lights.
Beverly Center has always been one of Southern California's premier fashion destinations. With over 100 distinctive specialty boutiques and restaurants it reflects the diverse styles, tastes, and culture of Los Angeles. TRAFFIC holds the distinction of being the longest continuously operating tenant in Beverly Center. “I have always believed in looking forward,” says Sara of TRAFFIC LA’s next phase. “I loved our old store but I’m incredibly excited about its rebirth in the new location.”
TRAFFIC LOS ANGELES IS LOCATED AT
Beverly Center, Level 6 8500 Beverly Blvd.
Los Angeles, CA 90048 Phone: (310) 659-4313
MONDAY-FRI 10AM-9PM, SATURDAY 10AM-8PM SUNDAY 11AM-6 PM
Alexander McQueen Ann Demeulemeester Alexander Wang Balmain
Carbon & Hyde Comme des Garçons Daniel Patrick
Dodo Bar Or Dolce & Gabbana DSQUARED2
Faith Connexion FRAME
Gareth Pugh Garcons Infideles GRLFRND
Isaac Sellam Experience IRO
Isabel Marant Jerome Dreyfuss
Junya Watanabe Man Juun. J
Lords & Fools Marcelo Burlon Moschino
Most Heard Rarely Seen MM6 Maison Margiela Neil Barrett
Off-White Palm Angels Paul Smith Phillipp Plein Purple
Raquel Allegra Raf Simmons Represent Rick Owens Roman Paul Shylee Rose Thom Browne Thom/Krom
Unravel Project Valas Los Angeles Versace
Vivienne Westwood Xirena
ABOUT BEVERLY CENTER
Beverly Center is Southern California's premier fashion destination with more than 100 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. The Center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of- difference stores like COS, Henri Bendel and Traffic, paired with the expanded fast fashion collection comprised of Uniqlo, H&M and XXI Forever and contemporary brands Sandro and Maje make Beverly Center the ultimate shopping experience.
ABOUT TOM DIXON STUDIO
We design, develop and sell extraordinary objects and spaces for everyday use. The latest chapter of Tom's design journey began in 2002 when he left corporate life to create his own eponymous brand as a platform for a series of new adventures in the design of products and interiors.
15 years on, Tom Dixon is now widely celebrated global force in interior design with our own hubs in New York, Hong Kong, London, Los Angeles and Tokyo. Our 600 products range from lighting to furniture, from tableware through to fragrance and are distributed in over 65 countries; they are instantly recognisable for their sculptural qualities and engineered materiality.
tomdixon.net | @tomdixonstudio
Posted Jul 12th, 2018
PITCHOUN! BAKERY TO OPEN SECOND LOCATION AT BEVERLY CENTER
Family-Owned French Bakery, Pastry Shop and Café Serves Up Authentic Traditional Treats
Los Angeles, CA (July 12, 2018) – This summer, Beverly Hills will get a little bit sweeter when authentic French patisserie and boulangerie, Pitchoun!, opens its second location at Beverly Center in August. Named after the French Provencal word that affectionately translates to “kiddo”, Pitchoun! will expand its footprint beyond the beloved downtown Los Angeles location and serve flaky morning pastries, crusty bread and delectable salads and sandwiches to mid-city residents.
A family owned business, Pitchoun! is run by Frédéric and Fabienne Souliès, a French couple with a deep passion for bread and baking. Frédéric comes from a long line of French bakers and farmers and grew up in his own grandfather’s bakery, while Fabienne inherited the knowledge of Mediterranean cuisine with an Italian twist from her parents. Backed by a supporting cast of experienced French chefs, Pitchoun! makes a point in bringing its French savoir-faire and culinary techniques to California. With tons to offer and a little something for everyone, Pitchoun! is the ideal spot to pop in for a morning coffee, to pick up some pastries for a gathering or dine in for a casual meal.
“We are absolutely thrilled to bring Pitchoun! Bakery to Beverly Center this summer!” said Fabienne Souliès. “We first opened this bakery three years ago because we wanted to share our love for food with Angelenos, using recipes that have been passed down from our own grandparents, and to highlight the value of great quality ingredients. We are thankful to have been able to build a home in the heart of Los Angeles, and we cannot wait to meet our new neighbors and the community surrounding Beverly Center!”
The artisanal bakery, known for its commitment to authenticity and classic techniques, will serve up fresh house-made pastries and breads as well as a variety of café items. Using traditional French baking techniques to create beautiful desserts, Pitchoun! aims to share the best of the French regional specialties, such as kouign amann, pan bagnat, bredele, cannelé, and tropézienne, to name a few. All bread and viennoiseries are hand rolled and baked in house daily, using 100% French imported butter – no margarine, no artificial flavors or preservatives. All breads are made with Pitchoun!’s own natural starter made, grown and fed right here in the bakery. Furthermore, fruits, vegetables and other produce are locally sourced from surrounding farms, and organic eggs, dairy and meats are used to ensure the best and healthiest ingredients for customers.
The Beverly Center location of Pitchoun! is currently under construction, will be located at 8500 Beverly
Blvd., Los Angeles, CA 90048 near the corner of West 3rd St. and La Cienega, and will be the only bakery café at the reimagined Beverly Center as well as an incredible catering option for onsite tenants and nearby businesses alike. The bright and inviting space will incorporate the playful design of the first location, with every design element tipping its hat to the owners’ native country, accented by the bright pop of orange that has become a signature of the brand. Pitchoun! at Beverly Center will be open for breakfast and lunch. The original Pitchoun! is located at 545 S Olive St, Los Angeles, CA 90013.
For more information, visit: pitchounbakery.com.
Posted Jul 11th, 2018
LAMILL Coffee Expanding to West Hollywood
To offer the finest coffees, teas and full all-day food menu at Beverly Center
LOS ANGELES, CA. (July 9,2018) – On Wednesday, July 11th, LAMILL Coffee will officially open its doors in West Hollywood. Nestled within the newly renovated Beverly Center, the premier coffeehouse will offer the finest beverage options alongside a food menu curated to complement the coffee experience.
LAMILL Coffee will be the new grab-and-go location created by founder, Craig Min, offering a new line of frozen beverages along with traditional teas and coffee sourced from the finest estates from Colombia, Brazil, Ethiopia, Kenya and Mexico. Michael Mina and Adam Sobel of Cal Mare in Los Angeles have devised a full menu of California style sandwiches and salads available for breakfast, lunch and dinner and fresh baked pastries will be presented by Farmshop.
Menu offerings can be found below:
- Assorted Sandwiches:
- Roasted Tomato Caprese with Fresh Mozzarella, Pistachio Pesto and Hot Peppers
- Roasted Chicken and Fennel, Charred Radicchio, Balsamic Onions on Ciabatta
- Mortadella and Grilled Eggplant, Sharp Provolone on Rosemary Focaccia
- Assorted Salads
- Persian Cucumber, Watermelon, Arugula, Olive Oil Soaked Haloumi and Watercress Salad
- Charred Cauliflower, Capers, Chilies, Lemon and Extra Virgin Olive Oil
- Assorted Pastries and Scones
Taking cues from luxury gold patterned accessories and LAMILL’s elegant and streamlined packaging, the new LAMILL Coffee Beverly Center will welcome guests with an experience that puts the coffee – the star of the show – front and center. A soft marble countertop will complement intricate gilded geometric screens that provide visual interest below the counter. Jewel box displays will
adorn the back wall, showcasing the great product that has helped to create a household name. The store will seamlessly integrate into Beverly Center’s exciting new upgrade.
LAMILL Coffee will be open Monday -Friday from 9am-9pm, Saturdays, 10am-8pm and on Sundays from 11am-6pm. For more information, please visit:www.lamillcoffee.com, Twitter (@LamillCoffee) Instagram (@LamillCoffee) and Facebook (www.facebook.com/LamillCoffee)
ABOUT LAMILL COFFEE
LAMILL COFFEE is an award-winning specialty coffee roaster headquartered in Los Angeles. Our mission is to provide our team and partners with an experience without equal—to be better than we were yesterday. Our coffee and tea are served in more than 300 locations throughout the US and in select countries around the world. The cornerstone of our business is our Coffee Care program, which combines the 5 key elements necessary to produce the best cup of coffee possible: beans, water, equipment, training, and maintenance.
Posted Jul 2nd, 2018
Balenciaga is pleased to announce the opening of its new store at Beverly Center. Several elements of a state-of-the-art clothing factory are integrated into the plan, which presents product to customers in a direct and easy way.
The 1210 square feet floor displays the women’s and men’s collections with an exposed ceiling and a pink all over Balenciaga logo embossed carpet.
BALENCIAGA BEVERLY CENTER will open on July 2nd, 2018
Posted Jul 1st, 2018
Posted Jun 2nd, 2018
Beverly Center Shows its PRIDE by Lighting Exterior in Rainbow Colors
Actress Laverne Cox turned on its new exterior lighting that signifies the shopping center’s ongoing support of the LGBTQ community.
LOS ANGELES, June 2, 2018 – Last night, Orange is the new Black actress Laverne Cox hosted a special lighting ceremony at Beverly Center ceremoniously flipping the switch to bathe the center’s exterior in PRIDE’s signature rainbow colors as a symbol of the center’s ongoing support of the LGBTQ community.
Held at Farmhouse restaurant, the ceremony was held in honor of The Advocate’s Champions of PRIDE event that honored notable LGBTQ advocates and allies who have made a significant impact on their community over this past year.
“Beverly Center has welcomed and supported the LGBTQ community since it opened its doors in 1982,” said Taubman Centers, Inc. Chief Executive Officer William S. Taubman. “This year, we are proud to be partnering with The Advocate to host the Champions of PRIDE event, as well as light the center in PRIDE's signature rainbow colors.”
Beverly Center’s new lights were installed as part of the center’s $500 million reimagination that is scheduled to be completed by Holiday 2018. The newly installed exterior mesh, over which the lights are projected, covers 95,000 sq. ft. More than 670 custom projectors and over 34,000 LED diodes are able to create four billion colors – more than the human eye can distinguish.
This marks the first of many holidays Beverly Center plans to light the building throughout the year including July 4th, Halloween, winter holiday, Valentine’s Day and more.
Posted Jun 1st, 2018
BEVERLY CENTER AND THE ADVOCATE KICK-OFF PRIDE MONTH
WITH CHAMPIONS OF PRIDE EVENT
Celebrity Guests Honor The Advocate’s 2018 Champions of PRIDE
and Celebrate the LGBTQ Community with Special Lighting Ceremony
WHO: Beverly Center, Southern California’s premier fashion destination, in partnership with The Advocate will come together to kick-off PRIDE month and celebrate the LGBTQ community with actress Laverne Cox (Orange Is The New Black), television personality Karamo Brown (Queer Eye), pop singer and drag queen Ada Vox (American Idol) and others.
Additional guests joining the celebration include YouTube personalities Aaron Rhodes and Austin Rhodes, actress Alex Billings (Transparent), actor Clark Moore (Love Simon), YouTube personality Connor Franta, music marketer, DJ and owner of IHEARTCOMIX Franki Chan, actor Jarret Janako (Law & Order: SVU), actress Jasmine Savoy Brown (The Leftovers), actress Jasika Nicole (The Good Doctor), television creator, showrunner, director and writer Jill Soloway (Transparent), actor Jonathan Bennett (Mean Girls), activist, musician and songwriter Justin Tranter, YouTube personality and transgender rights activist Kat Blaque, dancer and actress Mollee Gray (Teen Beach Movie), YouTube personality and LGBTQ activist Nikita Dragun, musician Shea Diamond, actress Stephanie Beatriz (Brooklyn Nine-Nine) and Broadway star and actor Wilson Cruz, (13 Reasons Why, Rent, Star Trek).
WHAT: Beverly Center and The Advocate, along with LGBTQ celebrities and notable allies, will honor four of The Advocate’s official Champions of PRIDE: Parkland survivor and advocate Emma Gonzales, ballroom icon and trans actress Cece Suazo, Chief Executive Officer of Extraordinary Families Sarah Boone, and founder of the of the first black, gay disco in LA Jewels Thais-Williams during a private reception at Beverly Center’s Farmhouse.
A very special moment will take place outside of Beverly Center as Laverne Cox hosts the official ceremony to light up Beverly Center’s exterior in PRIDE’s signature rainbow coloring, making it the marquee icon building of the West Coast.
At the reception, guests will enjoy the stylish tunes of Newbody and be treated to a special performance from Ada Vox. A one-of-a-kind mural created by Lovewall artist J. Goldcrown will serve as the photo backdrop that evening and will live at Beverly Center throughout the month of June.
WHEN: Friday, June 1, 2018
6:15pm: Press Arrivals & Check In
7:00pm: Cocktail Event Begins / Guest Arrivals & Check In
8:00pm: Lighting of Beverly Center Exterior
10:00pm: Event Wraps
Farmhouse at Beverly Center
8500 Beverly Blvd.
Los Angeles, CA 90048
Complimentary valet available at 3rd Street Valet (entrance off of 3rd Street) and Grand Valet (entrance off of La Cienega)
About Beverly Center
Beverly Center is Southern California's premier fashion destination with more than 100 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. The Center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of-difference stores like COS, Henri Bendel and Traffic, paired with the expanded fast fashion collection comprised of Uniqlo, H&M and XXI Forever and contemporary brands Sandro, Maje and Zara make Beverly Center the ultimate shopping experience.
About The Advocate
Celebrating 51 years of continuous publication, The Advocate and Advocate.com serve as the world’s leading LGBTQ+ news source. The magazine reports monthly on news, politics, business, medical issues, fine arts, and entertainment. Advocate.com is a source for breaking news and current events in all of those areas.
The Advocate is part of the Pride Media portfolio which operates the most recognized LGBT-targeted brands through its print, digital, event, and social divisions. Pride Media properties also include OUT, HIV Plus, OUT Traveler, Pride.com and its newest property, CHILL. Additionally, the Pride Media digital brands encompass: Out.com, OutTraveler.com, Advocate.com, Pride.com,Chill.us and HIVPlusMag.com.
The Webster - COMING SOON: The Webster to Open First Los Angeles Flagship Boutique at Iconic Beverly Center
Posted May 17th, 2018
The Webster to Open First Los Angeles Flagship Boutique at Iconic Beverly Center
LOS ANGELES, May 17, 2018 – Luxury multi-brand fashion house The Webster will open its first Los Angeles flagship location at the newly reimagined Beverly Center in 2020. The 11,000 sq. ft. boutique will offer an exquisite, perfectly edited collection of designer brands and will be the centerpiece of the intersection of Beverly and San Vicente Blvds.
“We are as selective about our real estate decisions as we are about our curation of fashion brands,” said founder Laure Hériard-Dubreuil. “We are thrilled to be joining Beverly Center as it comes out of its exciting reimagination, and look forward to opening in such a vibrant community.”
Headquartered in Miami, The Webster has premier boutiques in South Beach and Bal Harbour, as well as Costa Mesa (California), Houston (Texas) and SoHo (New York).
“We continue to curate the perfect mix of fashion, food and experiences to ensure Beverly Center stands apart in the market,” said Taubman Chief Operating Officer William S. Taubman. “There is simply nothing like The Webster in LA and we are delighted that the fashion house will call Beverly Center home.”
Beverly Center is owned and operated by Taubman Centers, Inc. (NYSE: TCO). Taubman’s $500 million reimagination of Beverly Center will be completed by November 2018. Critical focus areas for the project include creating a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood, producing an effortless arrival, parking and departure experience, and offering a perfectly curated retail lineup and superior destination dining. Many new restaurants and retailers, as well as a new 3rd Street Valet, are now open. For more information visit www.beverlycenter.com.
Posted Mar 6th, 2018
TOCAYA ORGANICA TO JOIN THE CULINARY LINEUP AT THE NEW BEVERLY CENTER
MARCH 5, 2017 - LOS ANGELES, CA - The Madera Group, the LA-based hospitality company owned and operated by Tosh Berman and Amrou Manaseer, announced today, that its fresh-casual restaurant chain, Tocaya Organica, will join the new culinary lineup at the newly reimagined Beverly Center. Serving Modern Organic Mexican cuisine using locally-sourced organic ingredients, Tocaya Organica will be located on the street level of Beverly Center, off of the new 3rd Street Valet. The 4,000 square-foot location will feature the restaurant’s signature elevated design incorporating wood, stone and natural fabrics and will offer indoor and outdoor patio seating as well as an open kitchen.
“At Tocaya Organica, we are committed to better eating and using only high-quality ingredients. We are thrilled to be expanding our reach with our new Beverly Center location, and to be joining what is poised to be LA’s newest dining destination,” said Tosh Berman, CEO and co-founder of The Madera Group.
Tocaya Organica’s versatile menu takes a unique vegan-first approach to their salads, tacos, bowls and burritos, while giving non-vegans the ability to opt in with their choice of grass-fed meat, free-range chicken, and fish that is fresh, never frozen.
Tocaya Organica includes locations in Venice, West Hollywood, Santa Monica and Playa Vista. The Madera Group’s expansion plan will include 16 locations by 2018 throughout Southern California and beyond including a Century City and San Diego location opening this spring.
ABOUT TOCAYA ORGANICA
Tocaya Organica was founded in Venice, CA in 2016 with a mission for better eating. The fresh casual restaurant serves Modern Organic Mexican cuisine with a chef-driven menu committed to sustainability and using locally-sourced organic ingredients. Tocaya Organica caters to a variety of dietary preferences including vegan, vegetarian and gluten-free, and uses sustainable fish and meats that are free of hormones, steroids and antibiotics. Tocaya Organica is open daily for lunch and dinner. The restaurant includes locations in Venice, West Hollywood, Santa Monica and Playa Vista with a Century City and San Diego, CA location opening this spring. The Madera Group’s expansion plan will include 16 locations by 2018. For more information, please visit:www.tocayaorganica.com or follow @tocayaorganica on Instagram, Facebook and Twitter.
ABOUT THE MADERA GROUP
Founded in 2013 by visionary entrepreneurs Tosh Berman and Amrou Manaseer, The Madera Group sets the new standard in lifestyle hospitality and sustainable dining. Comprised of a team of creators, innovators and developers, The Madera Group is dedicated to the evolution of hospitality. Currently, The Madera Group develops, owns and operates a collection of leading restaurant venues, including Toca Madera and Tocaya Organica. The Madera Group’s strategic expansion will include an additional 40 venues opening throughout the U.S. and abroad. For more information, please visit www.themaderagroup.com.
Yardbird Southern Table & Bar - NOW OPEN: YARDBIRD SOUTHERN TABLE & BAR OPENS NEW OUTPOST APRIL 2018
Posted Feb 26th, 2018
YARDBIRD SOUTHERN TABLE & BAR OPENS NEW OUTPOST APRIL 2018
The soul-satisfying dining experience soars to the West Coast
LOS ANGELES, CA. (February 26, 2018) - James Beard-nominated and award-winning Yardbird Southern Table & Bar will officially make its Los Angeles debut April 2018. Yardbird Los Angeles will celebrate the grand opening with a star-studded red carpet event featuring a performance by country music group, Runaway June. Nestled within the newly reimagined Beverly Center, Yardbird Los Angeles will bring a truly unique concept to the City of Angels. Focusing on the art of hospitality, the rustic, country-chic dining destination will showcase their internationally recognized upscale twist of Southern cuisine.
The sophisticated, craftsman-style, 6,000 square-foot-space will feature down-home elements paying homage to Yardbird’s rural roots with a SoCal touch. Located conveniently on the street level of the luxury shopping destination, Yardbird Los Angeles will offer diners valet parking for easy access to the busy Los Angeles district. The sprawling open floorplan boasts indoor and outdoor seating options alongside meticulously designed private and semi-private spaces, optimal for special events. The ultra-hospitable atmosphere will be accented with industrial age fixtures, warm lighting, sleek leather banquettes, eye-catching art, and beer taps adorned with vintage items found in America’s most inviting kitchens.
Following suit of its sister locations in Miami, Las Vegas and Singapore, Yardbird Los Angeles will have a focused offering of farm fresh and locally sourced ingredients, seasonal options and savory signature plates that reflect local culture while maintaining Yardbird’s Southern DNA. As Southern cuisine continues to expand in popularity internationally, Yardbird Los Angeles will complement their cozy bar scene with a world class cocktail program, uniquely curated by Joshua Holliday and set to feature over 100 bourbon and whiskey options.
Helmed by award-winning restaurateur John Kunkel, Yardbird Southern Table & Bar is a best in class restaurant concept known for offering a unique and authentic dining experience built around the culture and traditions that are emblematic of the South.
Kunkel states “We are excited to crack open the Los Angeles market and are committed to continually providing our guests with high-quality, made-from-scratch, classic Southern cuisine and exceptional customer service. Yardbird Los Angeles will offer guests a truly sensational dining experience highlighting the influence of California cuisine that will take the art of hospitality to a new level by combining a light yet flavorful menu with a venue designed for social gatherings.”
Yardbird Southern Table & Bar Los Angeles will be open seven days a week, serving lunch weekdays and dinner until 11:00 PM nightly. They will also be serving their foot stompin’, soul healin’ brunch on the weekends. For more information, please visit: www.runchickenrun.com, Twitter(@YBSouthern) Instagram (@YBSouthern) and Facebook (www.facebook.com/YBSouthern) #SouthernWays.
ABOUT YARDBIRD SOUTHERN TABLE & BAR
Founded by John Kunkel in 2011, Yardbird Southern Table and Bar is founded on the premise of farm fresh ingredients, classic Southern cooking, culture and hospitality. Yardbird has received multiple accolades including a James Beard nomination for best new restaurant, the south’s best fried chicken by Southern Living, one of America’s best Bourbon Bars by the Bourbon Review, best new restaurant by Bon Appétit and Restaurant Hospitality Magazine’s “Coolest Multi-Concept Companies in the Land.”
BEVERLY CENTER COLLABORATES WITH LEADING WECHAT STICKER ANIMATION ARTIST MOMO WANG TO CELEBRATE THE YEAR OF THE DOG
Posted Feb 15th, 2018
Southern California’s Premier Fashion Destination to Roll Out WeChat Stickers, In-Center Promotions and Giveaways for its
Lunar New Year 2018 Celebration
LOS ANGELES, CA. (February 15, 2018) - Beverly Center, Southern California's premier fashion destination, will be celebrating the 2018 Lunar New Year from February 16 to March 1, ushering in the Year of the Dog with an exclusive artist collaboration and seasonal red envelope promotions.
Beverly Center has partnered with Momo Wang, the animator famous for creating one of the most downloaded WeChat sticker collections in China featuring her animated rabbit, Tuzki, to launch an exclusive Beverly Center mascot and WeChat sticker collection to commemorate the Year of the Dog.
Throughout the Year of the Dog, Beverly Center will launch six exclusive WeChat stickers to celebrate seasonal events, including LGBT pride month, Hollywood awards season, Black Friday and more. These commemorative stickers can be downloaded via the Beverly Center WeChat account, and will be featured in ongoing WeChat and Weibo campaigns throughout the year.
Momo Wang created the popular animated character Tuzki as an undergraduate at the Communication University of China. Since the launch of Tuzki, Momo has focused on comic storytelling with a distinct personal style, and published seven books in Taiwan, Hong Kong, Mainland China and Thailand. She now studies experimental animation at the California Institute of the Arts, where she pushes the boundaries of her art, connecting her new ideas and world view with Chinese traditional culture. She maintains a popular Chinese blog which she considers crucial to her growth as an artist. Momo has worked with leading brands such as Gap, Motorola, VANS, Chevrolet, HP, P&G, Canon, Nike and others.
“We are thrilled to launch this authentic and original creative collaboration, which engages Beverly Center directly with traveling Chinese consumers via the world’s most popular mobile application, WeChat, and its more than 960 million users,” commented Susan Vance, Marketing & Sponsorship Director at the Beverly Center. “This partnership is particularly exciting as Beverly Center expands its support of creators from a wide variety of backgrounds to express the indomitable welcoming spirit of Los Angeles.”
LUNAR NEW YEAR PROMOTIONS
Beverly Center will once again give away traditional red packets, called hongbao in Chinese, to celebrate the Lunar New Year holiday season. The red envelopes contain American Express gift cards of varying values for customers who spend more than $500 during their visit.
Visitors will also able to ring in the New Year with social media and mobile activations, such as using WeChat Shake to win limited edition products featuring the exclusive Beverly Center Year of the Dog mascot.
“We are very excited to celebrate this heartwarming holiday with our loyal customers and visitors,” said Carlos Montenegro, Manager of Tourism and Guest Service at Beverly Center. “We continue to build upon our industry-leading Chinese tourism program, and are delighted to be rolling out new services such as a WeChat-enabled digital Passport to Shopping, a WeChat -based concierge service and enhanced digital information and services for Chinese guests. We pride ourselves in delighting customers with an outstanding shopping experience and can’t wait to showcase what we have prepared at Beverly Center this Lunar New Year season.”
Beverly Center welcomes tourists from Asia and around the world to shop, eat and enjoy time with friends and family. Visitors are encouraged to follow Beverly Center on WeChat and Weibo and to participate in social media competitions to win a Montblanc Mahjong set by contributing their creative spirit to the Beverly Center this Lunar New Year.
ABOUT THE YEAR OF THE DOG
2018 is the Year of the Dog, according to the Lunar New Year calendar, and will commence on February 16th this year. The Chinese zodiac moves in a 12-year cycle, making those born in 1958, 1970, 1982, 1994, 2006, and 2018 born in the Year of the Dog. It is believed that a person's personality traits are influenced by the year of their birth animal. People born in the Year of the Dog are characterized as being responsible, helpful and loyal.
Posted Feb 6th, 2018
FARMHOUSE RESTAURANT TO DEBUT ON MARCH 17, 2018
The upcoming dining destination redefines the restaurant model with an “Executive Farmer” leading the culinary philosophy and offerings
(Los Angeles; February 6, 2018)—Nathan Peitso, second-generation farmer of Kenter Canyon Farms, announces the opening of FARMHOUSE. Set to open on March 17, 2018 on the ground floor of the reimagined Beverly Center, FARMHOUSE redefines the traditional restaurant model by placing a farmer at the forefront of the business and thus creating a new culinary movement focused on collaboration with the region’s top farmers to grow and harvest ingredients dictating the dining destination’s dishes. Led by Peitso, in the unique role of Executive Farmer, FARMHOUSE provides seasonal farm-traceable “seed-to-plate” cuisine, presented in an atmosphere that evokes the restaurant’s name.
Executive Farmer and Menu Philosophy
The FARMHOUSE experience is deep-rooted in Southern California’s agriculture community and Nathan Peitso’s family farming legacy. As Executive Farmer, Peitso harnesses his heritage, along with teachings garnered from his mother, Andrea Crawford, long-revered by chefs for her expertise in farming through Kenter Canyon Farms, which will be reflective in a carefully crafted menu that is indicative of the region’s seasonality. Peitso plans each season’s rotating menu months in advance through the selection of seeds and varieties of produce utilizing his relationships with an assortment of local farms and network of purveyors beyond Kenter Canyon Farms—including the planting and harvesting of exclusive ingredients for FARMHOUSE.
“We operate in such an exciting time here in Southern California. Looking back to the 70s and 80s, whether here or in France, the culinary world experienced a significant turning point with a larger focus on utilizing fresh ingredients. Now, the revolution is evolving once again, as seen in the demand for quality over volume and low pricing, opening opportunities for small farms to impact how we eat today,” Peitso comments. “I am thrilled to showcase many of my friend farmers through the restaurant and introduce a variety of products that are oftentimes unavailable with larger production farms.”
Growing up amongst his mother’s lettuce fields, later morphing into today’s popular Kenter Canyon Farms, Peitso has an innate understanding of a wide range of produce including the best times and places to plant and harvest. During Peitso’s childhood, his mother befriended and grew specific varieties of greens for culinary legends Alice Waters and Wolfgang Puck. Through those relationships, Peitso witnessed at a young age the birth of the “farm-to-table” movement and has since dedicated his life to supporting farm-traceable food. Much like how his mother provided greens to restaurants, Peitso acts as a conduit, offering dishes made with only top-quality ingredients from hand-picked farms and artisans.
“Throughout Nathan’s childhood, cooking was a form of entertainment for our family. Tightly squeezed into our kitchen, I would put him to work chopping parsley and instilling in him the importance of forgoing fad microwave meals of the 80s and instead developing an appreciation of real, from-the-earth food,” says Crawford. “With the opening of FARMHOUSE, I see the passing of the baton as the teachings of his youth have come full circle, captured by his vision for a farm-forward restaurant.”
FARMHOUSE dishes showcase ingredients at their peak each month—all grown and harvested through ethical farming standards—such as nutty squash; dense baby romaine lettuce simply grilled; ripe heirloom tomatoes; sweet melons; aromatic fresh basil and mint. Looking forward to the Spring 2018 opening, the menu will debut with a focus on peas from Kong Farm, cauliflower from both Weiser Farm and Kong Farms, and carrots from Weiser Farms. As a nod to his personal dedication to the “never ever” farming methodology, responsibly farmed meat, poultry, and sustainable seafood will also be hand selected by Peitso.
“When approaching each season’s offerings, an in-depth understanding of our region’s bountiful agriculture is of the utmost importance,” Peitso says. “At FARMHOUSE, we only work within the specific windows of peakness in Southern California. Through that mindset, FARMHOUSE’s dishes highlight an uncomplicated presentation of each flavor profile, simply cooked on a wood-fired grill or oven. The less manipulation, the better—straight from the soil is always the best.”
The restaurant’s commitment to locally-sourced ingredients extends into the bakery. Drawing once again from his mother’s pedigree, and expertise in sourdough-based bread making, Pietso will rely on his family’s newly opened Roan Mills Bakery for all aspects of the wheat program—including the planting and perfecting of the harvested heirloom wheat through grain-specific milling techniques. Variations of wheat, grown by Peitso and Crawford for flavor and not high yield, will be used –such as the restaurant’s pasta flour which utilizes the ancient grain Durum separated from its natural semolina through a specialty sifting process personally perfected over many months by the mother/son duo. For the daily-produced brioche, FARMHOUSE will use California’s historically most popular wheat, Sonora Gold, known for its deep, nutty flavor. The process of customizing the grain is shown through the removal of 90% of the natural bran and milling slowly ensuring a low temperature to achieve a delicate, light flour for FARMHOUSE’s burger buns and other items.
“For me, FARMHOUSE represents and is inspired by the farming, milling, and baking of my mother,” Peitso states. “From allowing me to play beside her in the lettuce fields as a youngster, to our collaboration on growing and milling of wheat, she provided me with the instrumental tools that would shape how I view food. In my eyes, FARMHOUSE firmly captures the lessons passed down from mother to son; generation to generation.”
Adding to the farm-based menu, the restaurant presents a full bar and craft cocktail program. Offerings include regionally sourced craft beers in addition to a rotating seasonal brew, an approachable California wine list displayed on tap or in traditional bottles, and specialty cocktails with farm-traceable cold-pressed juices.
Space and Design
FARMHOUSE’s design integrates elements and materials of a traditional American farm elevated by contemporary finishes and treatments in a well-balanced aesthetic. Welcoming guests includes a large open kitchen, lined with shelves of canned and preserved items evoking a farmer’s pantry, along with a wood-fired oven and expansive grill. The 7,000 square feet space is seamlessly divided into intimate areas including a “living room” with a marquee fireplace, a “greenhouse” atrium with floor-to-ceiling windows, and a “farmer’s table” enclave. Materials and design elements found throughout the restaurant include craftsman-style moldings, wooden ceilings, slate and oak floors, exposed brick, and vintage wallpaper.
FARMHOUSE is located at 8500 Beverly Blvd. on the street level of Beverly Center in Los Angeles. Convenient valet parking is available by entering the building on Third Street. FARMHOUSE will debut with dinner service on March 17, 2018, followed by lunch and weekend brunch to commence in Spring/Summer 2018. For more information, and to stay up to date on opening announcements, please visit the website: http://www.thefarmhousela.com. An introductory video exploring FARMHOUSE’s philosophy and Nathan Peitso’s background can also be found here.
BEVERLY CENTER ART PROGRAM SHOWCASES NEW INSTALLATIONS BY ARTISTS LIZ LARNER, HARSH PATEL, AND GARY SIMMONS
Posted Dec 12th, 2017
BEVERLY CENTER ART PROGRAM SHOWCASES NEW INSTALLATIONS BY ARTISTS LIZ LARNER, HARSH PATEL, AND GARY SIMMONS
LOS ANGELES, December 12, 2017 – Today, Beverly Center reveals the third phase of its ongoing art program with three new interior art installations created by contemporary Los Angeles artists, with a fourth to be unveiled in January 2018.
Curated by Jenelle Porter in association with the Hammer Museum, the following works are now on display:
- Liz Larner: on, beneath, above, inside and beside us, 2017
Liz Larner makes sculpture and installations that expand the possibilities of space, color, materials, volume and perception with a range of material including textiles, papier-mâché, stainless steel and mineral rocks. For this project, the material and symbolic qualities of California minerals inspired Larner to transform Level 8 of Beverly Center into a mineral cave. Her installation encompasses images of minerals to signify that minerals are everywhere, including in clothes, scaffolding, floors, sunglasses, makeup, paint, food, and even computers.
- Harsh Patel: 2D, 2017
Harsh Patel is a graphic designer whose work seeks to explore and expand the graphic design canon from one historically biased toward European designers to one that includes Eastern and Asian visual traditions. For Beverly Center’s Level 7, Patel’s project points to the ways both graphic design, in its diversity, and shopping centers can draw together people from varied cultures and classes. The “letters” Patel has constructed are a mix of elements such as graffiti, comics, letter fragments and obscure typefaces. Some of the forms are instantly recognizable, such as a scissor blade and handle; others are abstractions. Patel’s letterforms demonstrate that what constitutes letters and reading is being rapidly transformed by technology and globalization.
- Gary Simmons: Posted Bills, 2017
Gary Simmons is a visual artist whose work explores the icons and stereotypes of American popular culture and history. At Beverly Center Simmons adopts the look of flypasted barricades by “papering” on the temporary construction walls on Level 6. Simmons mixes a range of found imagery from concerts to hot rod shows, which he sources on the Internet and then manipulates them to construct new, vibrant images. “It’s visual sampling, in the way that music has long sampled from what came before it,” Simmons says of this artwork. “They all kind of feed off of each other.”
Arriving in January 2018, Beverly Center will premiere a final temporary art installation:
- Tanya Aguiñiga: Feminine Occult, 2018
Tanya Aguiñiga uses craft as a performative medium to generate dialogues about identity, culture and gender while creating community. Her work, installed on Level 8 of Beverly Center, will be a sculptural seating installation combining luxury materials with simple shapes including massive, oversized rope knots that are like drawings in space, frozen in an unfamiliar and seductive alchemy. Visitors will be able to sit, relax, and experience first-hand the artist’s delightful play of materials.
Beverly Center first debuted the art program in July 2016 as a way to activate construction areas during the ongoing renovation. Since the introduction of the program thirteen local artists and their works have been featured throughout the interior and exterior of the center.
Beverly Center is currently undergoing a $500 million reimagination that is transforming every aspect of the iconic fashion destination. The project is creating a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood, produces an effortless arrival, parking and departure experience, and offers a perfectly curated retail lineup and superior destination dining. The center will be open throughout the renovation that is scheduled to be completed by holiday 2018.
To learn more about Beverly Center, please visit www.beverlycenter.com or find them on Facebook, Twitter or Instagram @beverlycenter.
Posted Aug 15th, 2017
对于Zara新店入驻，比弗利中心市场营销主管Susan Vance女士这样说道：“比弗利中心一直致力于为我们的顾客提供一流的购物体验和服务。我们非常高兴地欢迎Zara在这个秋季加入我们。 届时，Zara将每周更新两次库存，为顾客创造了一个全新的购物体验，形成‘看中就买’的习惯。因为顾客不当机立断的话，看中的货品很快就会下架。”
欲了解比弗利中心更多资讯，请前往比弗利中心官网：www.beverlycenter.com，或关注比弗利中心官方Facebook、Twitter或Instragram账号@beverlycenter。同时也欢迎关注官方微博@比弗利中心BeverlyCenter 以及官方微信 BeverlyCenter。
Posted May 22nd, 2017
Four New Restaurants to Join Beverly Center’s
Culinary Lineup as Part of its Complete Reimagination
More award-winning, exciting concepts will be announced this year
LOS ANGELES, May 22, 2017 – Taubman Centers, Inc. (NYSE: TCO) today announced four new restaurants will join Beverly Center’s culinary lineup as part of the shopping and dining destination’s $500 million reimagination. The restaurants -- Cal Mare, Eggslut, FARMHOUSE and Yardbird -- will be located on Level 1 and all are anticipated to open by the end of 2018. More award-winning, exciting concepts will be announced this year.
“We have always focused on food as a key component of Beverly Center’s renovation,” said Taubman’s Chief Operating Officer William Taubman. “In doing so, we have curated a collection of point-of-difference restaurants offering a variety of different cuisine and price points from which to choose. The experience will be unlike anything offered in the market today.”
Cal Mare by Chef Michael Mina
A brand new 8,200 square foot concept from James Beard Award-winning, Michelin-starred Chef Michael Mina, Cal Mare is a celebration of coastal Italian cuisine with Mediterranean and Californian influences. Conceived along with chef partner Adam Sobel, the menu will focus on seafood for satiating but light and healthy Italian meals. The restaurant’s design will evoke the vibrant seaside elegance of Italy’s Amalfi Coast with a nod to its contemporary southern California setting.
“It’s an honor to partner with Adam Sobel for Cal Mare at Beverly Center, as well as so many other chefs that will be lending their talents to The Street, A Michael Mina Social House, that we announced last year,” said Chef Mina. “I am incredibly excited to share our celebration of global cuisines and our truly dynamic spaces with the Los Angeles community.”
Located on Level 8, The Street will offer a variety of cuisine from Chef Mina and approximately 15 to 18 other chefs. The food will be served from hawker stations reminiscent of the great bazaars of the world. The venue’s indoor seating and outdoor dining terrace offer incredible views of the Hollywood Hills and downtown Los Angeles.
FARMHOUSE by Chef Laurent Halasz
FARMHOUSE celebrates California’s abundance of bounty from local farms, markets, dairies and purveyors, situated within a new informal dining experience at the revitalized Beverly Center. The menu will focus on a curation of four to six key ingredients per season that are at their peak freshness with rotating sharable dishes including vegetables, salads, meats, fishes, pizza and pastas, simply cooked in a wood-fired oven and wood grill. The 7,000 square foot space will be reminiscent of a modern California farmhouse with a relaxed feel, fire place, open kitchen and large bar.
FARMHOUSE is the brainchild of Laurent Halasz, who moved to Southern California from the South of France close to a decade ago, bringing with him a lifelong respect for quality ingredients and simple flavors.
Yardbird will be a 6,000 square foot house of worship to farm-fresh ingredients, classic Southern cooking, culture and hospitality. Helmed by award-winning restaurateur John Kunkel, the original location was recognized by the James Beard Foundation as “Best New Restaurant” and was named among “America’s Best New Restaurants” by Bon Appétit. A modern take on Southern comfort means shared plates and critically acclaimed fried chicken, to name a few of the restaurants specialties. A crafted cocktail program and extensive bourbon menu round out Yardbird’s hospitable atmosphere that includes an outdoor patio. Los Angeles will be the third city for this concept that also has locations in Miami Beach and Las Vegas.
“We are very excited to be expanding into a major influencer city such as Los Angeles and to be able to call the Beverly Center our new home,” said Kunkel. “We have found a pretty unique niche with the Yardbird brand and think we will be a perfect fit among the other amazing restaurants in the space.”
Eggslut is a chef driven, gourmet food concept founded in 2011. It’s inspired by a true love for eggs. The menu is a balance of comfort and innovation, celebrating food that appeals to both a novice and extreme foodie through classic comfort fare, all- encompassing its key ingredient -- eggs. No longer just a breakfast staple, Eggslut makes eggs appetizing all day, every day. The restaurant’s focus is on the quality and taste of its food, consistent presentation and great customer service.
Eggslut began as a food truck that roamed the streets of Los Angeles, eventually turning into a food stall in downtown L.A. Although the food truck has since retired, Eggslut has grown to multiple stores across Los Angeles and even in Las Vegas.
Said Eggslut’s founders: “We love food. We care about the way it looks and how it tastes and we strive to give one of the best breakfast experiences. We’re excited about our new location in the Beverly Center and know it will be a great place for us to reach more egg lovers.”
Importantly, each new restaurant at Beverly Center will be easily accessible by pedestrians at the street level, while a new, additional valet entrance and new parking technology will make for easy access for those traveling by car.
Beverly Center’s renovation is not only transforming the dining experience, the project will also create a bright, contemporary and highly accessible exterior and interior that engages the center with the surrounding neighborhood and will expand the center’s perfectly curated retail lineup that covers everything from fast-fashion to luxury. Every store is open throughout the renovation that is scheduled to be completed by holiday 2018. For more details about the project, please visit beverlycenter.com/renovation, or visit Facebook, Twitter or Instagram @beverlycenter.
Posted May 21st, 2017
洛杉矶, 2017年5月22日 － 塔博曼购物中心公司（NYSE：TCO）今日宣布四间新餐厅将会加入比弗利中心的餐饮阵容，成为该餐饮购物中心5亿美元翻新项目的一部分。餐厅－Cal Mare, Eggslut, FARMHOUSE 和Yardbird 将会落户于1层，并预计于2018年底开放。今年还将公布更多激动人心的获奖餐饮概念。
“我们一直将餐饮视为比弗利翻新项目的一个重要部分。”塔博曼的首席运营总监William Taubman 说道，“我们策划了一系列样式各异的餐厅，提供各种不同菜肴及价格。这样的体验是不同于如今业内所提供的餐饮体验的。”
Cal Mare （Michael Mina 主厨）
基于James Beard获奖者，米其林星级厨师Michael Mina 全新的8,200平方英尺理念而建成的Cal Mare 主打混合地中海和加州特色的沿海意大利菜肴。菜单由主厨及其合作伙伴Adam Sobel厨师共同打造，主打海鲜和清淡健康的意大利餐。餐厅的整体设计将展现意大利阿玛尔菲海岸生动优美的海滨景色，并融入一丝南加州现代主义色彩。
“能够与Adam Sobel 在比弗利中心合作，同时其他很多厨师也将为我们去年宣布的The Street（Michael Mina主厨策划的美食长廊）贡献自己的才能，让我感到非常荣幸的。“ Mina主厨说到。“我非常高兴能够与洛杉矶的居民们分享我们的全球美食以及真正充满动感的餐厅。”
位于8层的 The Street美食长廊，将提供Mina主厨及其他约15-18位厨师提供的各式美食。这些食物将来自世界各地的小摊位乃至大型集市。从餐厅内外的用餐席位可以欣赏好莱坞山及洛杉矶市中心的壮丽景色。
FARMHOUSE （Laurent Halasz主厨）
FARMHOUSE 是Laurent Halasz的创意。Laurent Halasz在十年前带着他对优质食材和简单味道的毕生追求从法国南部搬到了南加州，
Yardbird Southern 餐馆&酒吧 （主厨 John Kunkel）
Yardbird 将是一个6000平方英尺的场所，这里推崇新鲜食材，经典的南加州烹调方式，文化和招待方式。由获奖餐厅管理者Joh Kunkel执掌，这个餐厅的位置曾被James Beard 组织评为 “最佳新餐厅”，并且被Bon Appétit列为“全美最佳新餐厅”之一。现代的南加舒适风格的表现方式之一是共享食物，以及备受赞誉的炸鸡，并以此来代表餐馆中的几个特色。Yardbird拥有室外的露台，提供手工鸡尾酒以及选择多样的菜单。这家餐馆也开在了迈阿密海滩和拉斯维加斯，洛杉矶将是第三个城市。
“我们非常高兴能扩张到如洛杉矶之类的主流城市并落户在比弗利中心。” Kunkel 表示，“我们为Yardbird这个品牌找到很好的定位，相信我们能够跟其他优秀的餐厅一样完美的融入这里”。
比弗利中心的翻修工程不仅局限于改善餐饮体验，同时这个项目也力图打造一个明亮、现代且高度便捷的比弗利中心，在外部环境、停车设施以及进出商场等方面为客户带来更优质的体验。装修后的中心还将提供更完美的品牌阵容并满足顾客从快速时尚到奢侈品的各式需求。中心在整修期间全面开放，装修预计将于2018年冬季假期完工。了解比弗利中心更多详情，请点击官网 www.beverlycenter.com 或在Facebook，Twitter和Instagram上关注我们@beverlycenter。或关注我们的新浪微博@比弗利中心BeverlyCenter 及微信（搜索BeverlyCenter）。