Sharp
Quattron quad pixel technology
Creating colors never before seen on an LCD TV.
Sharp once again demonstrates its leadership in LED LCD TVs with its groundbreaking Quattron quad pixel Technology. For the very first time, yellow has been added to the conventional red, green and blue color filter, enabling more colors to be displayed. Introducing never-before-seen colors to LCD TVs, like sparkling golds, Caribbean blues and sunflower yellows without overdriving the panel. Sharp is redefining the way we see LED LCD TV.
You have to see it to see it.