Media


Beverly Center is Southern California's premier fashion destination with more than 100 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including a paramount portfolio of luxury retailers such as Burberry, Dolce & Gabbana, Fendi, Gucci, Louis Vuitton, Prada, Saint Laurent and Salvatore Ferragamo. The Center is anchored by Bloomingdale’s and Macy’s. The unique assortment of point-of-difference stores like Z Zegna, Ben Sherman, Henri Bendel and Traffic, paired with the newly expanded juniors collection comprised of Uniqlo, H&M and XXI Forever and contemporary brands Halston Heritage, Sandro and Maje make Beverly Center the ultimate shopping experience.

 

Visit beverlycenter.com for more information.

Details


 

Address: 

Beverly Center

8500 Beverly Boulevard

Los Angeles, CA 90048 

Phone:  (310) 854-0071    

 

Website

www.beverlycenter.com

 

Size:                                      

884,000 sq. ft.

 

Opening Date:                    

March, 1982

 

Number of Stores:

Approximately 100

 

Anchors:                              

Macy’s, Macy’s Men’s Store and  Bloomingdale’s                   

 

Guest Services:                 

Gift Cards, Ticketmaster, complimentary strollers and wheelchairs

and language assistance for international guests

 

Marketing and Sponsorship Director: 

Susie Vance 

svance@taubman.com

 

Ownership/Manager: 

The Taubman Company

200 East Long Lake Road, Suite 300

Bloomfield Hills, MI 48304-2324

Phone:  (248) 258-6800

www.taubman.com

 

Press Contact & Photography:

Jenn Deese
Jenn.Deese@pmkbnc.com
310-854-3212

News


BEVERLY CENTER KICKS-OFF LUNAR NEW YEAR WITH SPECIAL CELEBRITY GUESTS ON FEBRUARY 4

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Posted Jan 21st, 2016

Janel Parrish and Harry Shum, Jr. Celebrate the Year of the Monkey by placing the first wishes
on the Enchanting Wishing Tree

 


WHO:

Beverly Center, Southern California’s premier fashion destination, actress Janel Parrish (Pretty Little Liars), and Harry Shum Jr. (Crouching Tiger, Hidden Dragon: The Sword of Destiny and Shadowhunters)

 

WHAT:

Beverly Center will ring in the Year of the Monkey with a month long Lunar New Year celebration February 1 through February 29, 2016.

 

To kick-off the festivities, Beverly Center will host its third annual Lunar New Year event on February 4, with celebrity appearances, exciting promotions and contests, and traditional festive décor including the return of the popular Wishing Tree.

 


Ushering in the New Year in style, Level 6 Center Court will be transformed into a beautiful interpretation of a traditional Wishing Tree, where guests can make their personalized wishes for the New Year. Spectacular red Chinese themed decorations and symbols of good fortune are on display for guests to enjoy, while the Wishing Tree is adorned with cultural elements including coins, lanterns and ribbons to symbolize joy, luck and prosperity in the coming year.

 


In the tradition of wishing everyone cheer and good fortune, guests that make purchases of $500 or more during the month of February will be presented with customary red envelopes, which will include special gift cards. Guests who turn in receipts totaling $500 or more will receive a $25 Beverly Center gift card; guests who spend $1,000 or more will receive a $50 Beverly Center gift card (same day purchases only, while supplies last).

 

WHEN:

Thursday, February 4, 2016
4:30 p.m. Media Check-in
5:00 p.m. Talent Arrivals
6:00 p.m. Event Wraps

 

WHERE:

Beverly Center/Level 6 Center Court 8500 Beverly Blvd. Los Angeles, CA 90048 Self-parking available – Beverly Center to provide media validation

 

PHOTO OPPS:

  • Beverly Center executives and city officials kicking off the Year of the Monkey, annual Lunar New Year event at Beverly Center
  • Actress Janel Parrish (Pretty Little Liars) and actor Harry Shum, Jr. (Crouching Tiger, Hidden Dragon: The Sword of Destiny and Shadowhunters) as they place the very first wishes on the Wishing Tree
  • Actress Janel Parrish at the Wishing Tree
  • Actor Harry Shum Jr. at the Wishing Tree
  • Guests as they engage in the Lunar New Year celebration, place their wishes on the Wishing Tree

Beverly Center Celebrates Lunar New Year 2016 and Year of the Monkey in February

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Posted Jan 21st, 2016

Month-Long Events Showcase Importance of Holiday and Beverly Center Chinese Tourism Program

 

LOS ANGELES, Jan. 21, 2016 – During the month of February, Beverly Center will ring in the Year of the Monkey with special festivities, shopping incentives, promotions and traditional festive décor, including the return of its popular Wishing Tree. Beginning Thursday, Feb. 4, Beverly Center will kick off its third annual Lunar New Year event hosted by celebrity guests, Janel Parrish (Pretty Little Liars), and Harry Shum Jr. (Crouching Tiger, Hidden Dragon: The Sword of Destiny and Shadowhunters).

 


Lunar New Year is one of the most significant holidays in the Chinese calendar. For the month of February, guests will have the opportunity to celebrate through the following unique in-center elements, including:

 


SHOP

To bring good fortune, guests that make purchases of $500 or more during the month of February will be presented with customary red envelopes, which will include special gift cards. Guests who present purchase receipts of $500 or more will receive a $25 gift card; guests who spend $1,000 or more will receive a $50 gift card (same day purchases only, while supplies last).

 


WISH

Lunar New Year celebrations will take place around the popular enchanting Wishing Tree located on Level 6 in Center Court where guests are invited to write their wishes. In the Chinese culture, placing a wish on the Wishing Tree bestows blessings and makes wishes come true. The tree is also adorned with cultural elements such as coins, lanterns and ribbons to symbolize joy, luck and prosperity in the year to come.

 


WIN

All guests are invited to enter-to-win a $500 gift card for a Beverly Center shopping spree. Entries are available at Guest Services.

 


SHARE

Guests are invited to share their Wishing Tree moments on Facebook, Twitter, Instagram, Weibo and WeChat utilizing the hashtag #beverlycenterstyle.

 


ABOUT THE YEAR OF THE MONKEY
The Chinese Zodiac, also known as Sheng Xiao, is based on a 12-year cycle, with each lunar year corresponding to a different animal sign. 2016 marks the Year of the Monkey in the Chinese lunar calendar. In Chinese culture, the monkey is a symbol of intelligence, prosperity and fortune.

洛杉矶比弗利中心2016猴年春节庆典

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Posted Jan 21st, 2016

2016年1月22日洛杉矶讯—洛杉矶著名购物中心比弗利中心Beverly Center将于2016年2月1日起揭开农历春节庆典的序幕,庆祝活动将持续整月至2月29日。为了迎接猴年的到来,比弗利中心的庆祝活动将会好戏连台,不仅推出重磅促销活动和顾客幸运抽奖,往年大受欢迎的许愿树也会在好莱坞明星的簇拥下更加熠熠生辉。2月4日星期四,美剧《美少女的谎言》(Pretty Little Liars)女星Janel Parrish将携手曾出演电影《卧虎藏龙:青冥宝剑》及美剧《暗影猎人》(Shadowhunters)男演员岑勇康(Harry Shum Jr.)出席此次农历春节庆典。

 


二月份来比弗利中心的顾客可以从以下多个方面感受到浓浓的春节气氛:

 


购物促销大年欢


为了庆祝新春佳节的到来,比弗利中心将于二月份推出购物促销送大礼活动。顾客消费满500美元即可获得一枚装有购物卡的幸运红包。消费满500美元即可获赠25美元比弗利中心购物卡。消费满1000美元即可获赠50美金比弗利中心购物卡。(消费仅限当日购物,数量有限,送完为止)


新年许愿梦成真


此次春节庆典的揭幕仪式将在装点一新的许愿树前举行。来比弗利中心的顾客都可在许愿树前写下新年的愿望,祈求来年家庭幸福,事业有成。在中国传统文化中,许愿树一直是承载着希望和寄托的媒介,祝您梦想成真。比弗利中心的许愿树还挂满了代表喜庆祥和的挂件,如钱币、灯笼、丝带等,象征来年幸福吉祥圆满。


幸运抽奖赢大礼


二月来比弗利中心购物的顾客还有机会赢取价值500美元的购物大礼。顾客可以前往六楼客户服务台参加抽奖。


欢天喜地同分享


春节期间来比弗利中心的顾客还可以通过自己的社交媒体平台如脸书、推特、 Instagram、微博和微信,使用标签 #BeverlyCenterStyle 来分享节日气氛。

 

关于农历猴年


中国农历生肖十二年为一个轮回。每个农历年均对应一种不同动物。2016年恰逢农历猴年。在中国文化中,猴象征智慧、繁荣和财富。猴年的幸运色包括白色、蓝色和金色。

Beverly Center Partners with Cyndi Lauper's True Colors Fund with $15,000 Donation to Aid LGBT Homeless Youth in L.A.

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Posted Nov 23rd, 2015

Los Angeles, CA – With the holiday season just around the corner, Beverly Center has donated $10,000 in gift cards for LGBT youth overcoming homelessness around Los Angeles in a partnership with True Colors Fund. LGBT youth will have the opportunity to shop at Beverly Center storefronts to purchase new clothes and goods necessary on their pathway toward success.

 


Co-founded by Cyndi Lauper, The True Colors Fund works to end homelessness among LGBT youth, creating a world in which young people can be their true selves. The True Colors Fund is focused on raising public awareness, advocating within government, conducting research, working collaboratively with young people, and organizing communities to develop solutions to prevent and end LGBT youth homelessness.

 


"The True Colors Fund is excited to partner with Beverly Center," said Cyndi Lauper, co-founder of the True Colors Fund. "Ensuring that LGBT youth experiencing homelessness have the resources to reach for their dreams is essential. We need to do all we can do to remove barriers, especially around employment and education, to their success."

 


Across the United States, up to 40 percent of the 1.6 million youth that are homeless each year identify as lesbian, gay, bisexual, or transgender, yet, only up to seven percent of the general youth population identifies the same.
In addition to gift cards, Beverly Center has made a $5,000 end-of-the-year contribution to True Colors Fund enabling the organization to continue its imperative research and programs including youth leadership development via the True Fellow program, working with the White House to advocate for non-discrimination protections, and building and launching its True Connect mobile application for LGBT homeless youth to locate medical and housing services.

 


“Beverly Center has been a long-time supporter of the LGBT community. We are proud to partner with the True Colors Fund to help raise awareness, as well as empower LGBT youth as they continue their journey to success,” said Susan Vance, Marketing and Sponsorship Director, Beverly Center.

 


In 2015, the True Colors Fund partnered with the White House to conduct a Policy Briefing on Youth Homelessness to help prioritize the needs of youth experiencing homelessness within the Federal Government. This year, True Colors Fund also launched #40toNoneDay, a national day to raise awareness about LGBT youth homelessness, which reached over 17 million people online.

 




Beverly Center and Lyft Make it Possible to Shop For Hours After Riding for Minutes

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Posted Jun 19th, 2015

 

LOS ANGELES, June 19, 2015 – Beverly Center today announced an exclusive relationship with ride-sharing provider Lyft to offer convenient and affordable transportation to Southern California’s premier fashion destination. This is a first-of-its-kind agreement for Lyft and a shopping center.

 

“We’re committed to bringing customer-focused amenities to Beverly Center and this is another example of how we’re enhancing the shopping experience,” said Susan Vance, marketing and sponsorship director for the mall. “Ridesharing is in great demand and we’re excited to bring this convenience to locals and tourists wanting to visit the center.”

 

New customers who download the Lyft app, request a ride and enter the code “BEVERLY” will receive $20 off their first ride.

 

Designated “Lyft Zone” locations will make it quick and easy for customers to shop at Beverly Center. Pick up and drop off zones will be clearly marked with Lyft signage and located near Grand Valet.

 

“Transportation can be a challenge when it comes to shopping, whether you’re with friends or running errands on a tight schedule,” said Oliver Hsiang, VP Partnerships at Lyft. “The launch of Lyft Zones at Beverly Center will help eliminate extra stress for shoppers by offering a door-to-door solution that is welcoming, convenient, and affordable. We’re thrilled to partner with them and look forward to working with them to continue to enhance the shopping experience.”

 

To celebrate the launch, shoppers who are new to Lyft will receive $20 off their first ride. Simply download the Lyft app, request a ride and enter the code “BEVERLY”.

 

 

 

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