Media

Beverly Center, Fashion's Night Out Central Hub for 9/10, confirms stars and stores

Posted Sep 8th

Fashion's Night Out, September 10, 2010 - Opens with Mayoral Appearance at 5:00 P.M.

Posted Aug 26th

Fashion's Night Out set for September 10, 2010

                                                                FASHION'S NIGHT OUT SET FOR SEPTEMBER 10, 2010

BEVERLY CENTER TO BE A CENTRAL HUB FOR CITYWIDE INITIATIVE WITH MAYORAL KICK OFF, FASHION SHOWS, AND CELEBRITY GUESTS

                Los Angeles, Calif., ----  FASHION’S NIGHT OUT Los Angeles, hosted by the Mayor’s Office of Economic and Business Policy, and Vogue Magazine have partnered with premier fashion destination, Beverly Center, to helm the citywide event on September 10, 2010.

            “Beverly Center is incredibly honored to host this historic effort in partnership with the City of Los Angeles.  We are confident that Fashion’s Night Out, like Beverly Center itself, will become a unique, iconic and quintessential institution, which celebrates the local diversity of retail, the fashion industry and the strong stylist presence, which is uniquely Los Angeles,“ says Jefferson Brown, General Manager of Beverly Center.

            Beverly Center will kick off the event at 5:00 p.m. that evening with the Honorable Mayor of Los Angeles Antonio Villaraigosa who will be joined by esteemed West Coast Editor of Vogue, Lisa Love, Designer Randolph Duke, and other influential L.A. fashion figures and celebrities. 

            As a premier partner of the City of Los Angeles, Beverly Center will host a VIP reception and a star-studded, large-scale fashion show in Center Court.  In addition, in-store celebrity personal appearances, retailer promotions, shopper incentives, gift bags, music, and more will highlight the night’s program at Beverly Center.  Proceeds from the evening’s events will be earmarked for California Fashion Association Foundation and the Fashion Institute of Design and Merchandising (FIDM).

            Fashion’s Night Out is an unprecedented global initiative started in 2009 to celebrate fashion, restore consumer confidence, and put the fun back in shopping.  For one night last September in New York City and twelve other cities around the world, designers and celebrities staged exciting one-of-a-kind events in stores open to the public. Please go to www.beverlycenter.com for updates on celebrity appearances, designers, promotions, and entertainment.  For more information on Fashion’s Night Out, please go to www.fashionsnightout.com.

            Beverly Center is Southern California’s premier fashion destination with 160 distinctive specialty boutiques reflecting the diverse styles and tastes of Los Angeles, including Louis Vuitton, Gucci, Burberry, D&G, Michael Kors, and True Religion.  In addition, point of difference retailers like Salvatore Ferragamo for Men, Henri Bendel, Traffic, BOSS Hugo Boss, Ben Sherman, Desigual, and the only J. Lindeberg on the entire West Coast make Beverly Center a unique shopping destination.  The Capital Grille, newly opened, will be joined by Prada, Fendi and Superdry, which are due to open Fall 2010.

            Beverly Center is located at La Cienega, San Vicente, and Beverly Boulevard at the edge of West Hollywood and Beverly Hills.  The center is anchored by Bloomingdale’s and two Macy’s locations.

            Please contact Steve Valentine at the Valentine Group, 310.489.0017 (steve@valentinegroupla.com) or Diana Bianchini at Di Moda Public Relations, 310.288.0077 (diana@dimodapr.com).

Posted Aug 2nd

Fashion's Night Out LA Times Article

Fashion's Night Out  L.A. Update: T-shirts, websites, and the post-shopping soiree (don't call it an after party).

Posted Aug 26th

Mayor Antonio Villaraigosa, Lisa Love and Will.i.am To Open Fashion’s Night Out Los Angeles!

Mayor Antonio Villaraigosa, Vogue’s West Coast Senior Editor, Lisa Love and Grammy Award Winning Singer, Will.i.am To
Open Fashion’s Night Out Los Angeles

Posted Aug 27th