Beverly Center is partnering with Nespresso, the worldwide pioneer and reference in premium portioned coffee, to offer customers a complimentary cup of delicious, high-quality Nespresso coffee or espresso at the Guest Services Desk on Level 6 at Beverly Center. Additionally, Nespresso will offer a special Nespresso Club credit voucher to shoppers interested in purchasing a machine. Customers who purchase a Nespresso machine during the promotion period at an in-center retailer can bring their receipt to the Guest Services Desk on Level 6 to receive a booklet of exclusive offers from shopping center partners and retailers.
Activation & Promotion | February 1 – February 28, 2015
Celebrity & Press Event | February 19, 2015
Beverly Center will celebrate Lunar New Year in Hollywood style by transforming Center Court into a stunning interpretation of a traditional Wishing Tree – highlighting customary Spring Festival elements, along with sheep-themed decorations and symbols of good fortune.
Guests can usher in the New Year with festive decorations, red envelope wishes, celebrity appearances and exciting promotions and sweepstakes.
Red Envelope Gift-with-Purchase Offer
Promotion | February 1 – February 28, 2015
Beverly Center will share the Chinese Tradition of giving red envelopes, or hong bao, to its Guests when they shop.
Guests will receive a red envelope filled with a Gift Card at Guest Services when they show same-day receipts of $500 or more* from any Beverly Center retailer.
*while supplies last
Beverly Center Grants Wishes in Celebration of the Lunar New Year
SHOP Beverly Center
WISH Joy, Luck, Prosperity
WIN Gift Cards
SHARE Your Moment
SHOP. In the tradition of starting a new beginning, Guests will receive a red envelope as a gift with same day purchases of $500 or more during Beverly Center’s Lunar New Year promotion.*
Guests who spend $500 or more will receive a $25 Beverly Center Gift Card; Guests who spend $1,000 or more will receive a $50 Beverly Center Gift Card (same day purchases only).*
*while supplies last
WISH. Lunar New Year celebrations will launch on February 1 with an enchanting Wishing Tree in Center Court where Guests are invited to write their wish for joy, luck, and prosperity. In the Chinese culture, placing wishes on the Wishing Tree will make the wishes come true.
WIN. All Guests are invited to enter-to-win a $500 shopping spree at Guest Services.
SHARE. Guests can share their moment at the Wishing Tree on Facebook, Twitter, Instagram, Weibo and WeChat , and tag #beverlycenterstyle.
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